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Cybsafe - Pitch Deck

Pitch deck for Cybsafe, a member of the 2020 FinTech Innovation Lab cohort.

An online cyber security and data analytics platform. Human Cyber Risk Management. Evolved.

Who are we? Next generation security awareness software (“ABC”) Cyber security and data analytics technology 250+ Level39 39 Launched customers Canary Wharf, Team members April 2017 London $6m Accredited by CEO/Founder & Team investment GCHQ and IISP Oz Alashe MBE & Co

The problem Traditional security Cyber security awareness 90% awareness training often remains ‘fuzzy’ and ambiguous of all successful cyber doesn’t impact behaviour attacks involve some form Cyber risk remains high of human error Cost more money A lack of ABC data and Takes a lot more time metrics with which to measure and report impact Lack of Accountability/Visibility Lack of Value Recognition for ABC No easy access to the Struggle for ideas and impact latest advice, guidance, help and ideas Omission from risk reporting Photo by Itay Kabalo on Unsplash

What do you think your users would rather have… ...More training? ...Or Support and Assistance when they actually need it?

The solution | an intelligent online platform (1) Train & Support Educate & Assist Enterprise mobile Culture Assessment Timely behaviour Share with Friends app for pocket to predict security nudges & Family guidance behaviours Simulated social Learning & Evidence-based; Personalised engineering Engagement scientifically-proven; content attacks data-driven | confidential information |

The solution | an intelligent online platform (2) Better metrics & data Advanced analytics > proprietary algorithms = timely insight Intelligent software Critical integrations Measure and report on impact | Visibility through an advanced data and metrics reporting suite

Research Advisory Group The solution | an intelligent online platform (3) Reshaping the way organisations approach human cyber risks. Understanding the science of human behaviour is key to this vision. Insights and best Scientifically evaluated People-centric so that practice from to know what works and people are both 1 2 3 psychology to change why in changing productive and secure behaviour behaviour at work

Does three things... Moves beyond just ‘training and educating’ to providing ‘support and assistance’ to users at the point they actually need it. 1 Removes the ambiguity and uncertainty around the human aspect of cyber security by providing an unparalleled level of rich metrics and data so organisations can track and report impact and take a view on risk. 2 Connects security and awareness professionals so they have access to a level of collective insight and support when it comes to influencing security behaviour and attitude, and measuring cyber security culture. 3

Where does the data come from? Platform data Your enterprise ??? ● Interaction & Engagement (Application in browser) ● DLP data ● Mobile - Companion App for Enterprise deployment ● UEBA data ● Social Engineering Sim ● Web/Browser activity (risky sites ● Password/Passphrase interventions visits, downloads attempts, etc), ● Sentiment Analysis ● Sentiment analysis ● Quantitative survey data from CCAT ● Clear desks checks ● User heuristics ● IT Support Desk/Security Support ● Behaviour nudges & responses Team contact logs ● User reporting

Business Outcomes After a CybSafe behaviour 33% of CybSafe users share their 81% of CybSafe users are likely to intervention, 91% of CybSafe users no views with administrators about encourage good cyber security longer exhibit high-risk phishing their organisation’s security culture behaviours with friends and family behaviour 83% of CybSafe users are more On average likely to see themselves as part of c.600% increase in metrics and “...CybSafe is just another level. It the security solution data coverage provides us with really robust metrics that helps us measure where our people are, their behaviours as well as their attitudes...” Credit Suisse - Cyber Security Director 70% less time to produce ABC impact reports

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