THE (DATA) PROBLEM BUSINESS PEOPLE FIND IT DIFFICULT TO GENERATE INSIGHTS FOR PROCESSES THEY OWN 92% of time spent on high cost zero ROI activity 8% on actual value add DERIVE DELIVER MANAGE DATA MANAGE BRING DATA TO REFORMAT FIND DATA FORMAT DATA INSIGHTS DATA PIPELINE SUBSCRIPTION THE USER DATA FROM DATA INSIGHTS DATA IS HARD TO DATA IS HARD TO OBSTRUCTED PATH TO DISCOVER MANAGE INSIGHTS 4