The Big Ask •  How much money are you raising? Convertible note or equity? Why? •  What is your Range? (Minimum viable raise to grow at an acceptable rate?; How much faster can you grow with more money?) •  NEVER say “we can’t do A, B, or C until you give us money…” This is unempowered and weak. •  ...Instead “This is moving fast. We’ve quit our jobs. We are coding. We are meeting customers. We are cranking.” •  The less traction you have, the more you have to be willing to raise less.