Example of the “30 second Pitch” for Chegg •  We are Chegg. We let college students rent textbooks. •  Students spend $30B a year buying new textbooks. If we rent them out for 1/3 of the price, we can sell $1B a year with only 10% market share. •  We launched a pilot of our textbook rental service at 3 schools and over 10% of students signed up, with the average student renting 3 books. •  People love this service. It’s working. It’s unstoppable. We think it will be in every college in the next few years. Think back to when you were in college. Why would anybody buy a textbook if they could rent it?