6/10 Law - Process •  Select 3 Analogous Companies (high, medium, low success) with similar business models •  All 3 should have gone public •  Thought Experiment: –  Can we grow at those rates? –  How much money did they need to raise and when? –  When were they IPO-ready? –  What did their businesses look like? Revenue, growth, margins, G&A, R&D, etc.