FORSTER COMMUNICATIONS – IMPACT REPORT 2020-21 Forster played an important role TAKING CLIMATE ACTION “ in helping us to launch our major sustainability initiative, Project Earth, to a global audience. Working in collaboration with the Selfridges team, OUR CLIENTS their knowledge and experience paired OUR TARGET IS THAT BY APRIL 2023, ALL OUR CLIENTS WILL HAVE with a results-driven approach helped us to deliver a truly impactful campaign PUBLICLY COMMITTED TO REDUCE THEIR CARBON FOOTPRINT. that we are extremely proud of. Reducing emissions Energy Saving Trust Laura Watt, Senior PR & Experience Manager, We tracked our clients’ commitments Providing specialist communications Selfridges to cutting emissions, finding 37% have to position the Energy Saving Trust as net zero targets: 71% of our business a leading voice in the transition to net clients and 15% of our not-for-profit zero and promoting energy efficiency. clients. These findings will help us target This has helped them to reach 1.3 million support for clients who want to deepen their households with 381,000 taking action climate commitments in the year ahead. as a result. Changing attitudes and behaviour ReLondon circular economy We also helped deliver climate action Working with ReLondon to increase with our clients through communications understanding of the circular economy programmes, including: among businesses and policymakers, to help reduce waste and increase reuse. Selfridges, Project Earth Supporting the launch of Selfridge’s Project Earth, which is changing the conversation about how people can shop sustainably, stimulating widespread discussion with media reach of 4.2 billion people (to date). 8 © Selfridges