Technology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is.

While there's a lot of craft in the practice of technology marketing - and some of it does start to resemble rocket science - the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly:

1. Who the hell are you?

2. Why should I care?

3. Why should I believe you?

That's it. The whole enchilada of technology marketing.

If you can answer these three questions well, you'll have done the hardest and most important part of your job. You will also have made the other parts of your job a lot easier.

This short paper is about The Holy Trinity. Hope you like it:

Leave a Reply