Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook - take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth. Discover what lead nurturing is and why you need it. Learn how to create more sales-ready leads, determine buying stages and calculate the ROI of lead nurturing.

Watch the companion webinar to The Definitive Guide to Lead Nurturing, where you will learn answers to the most asked questions about lead nurturing. Click to watch, no registration required!

The Definitive Guide to Lead Nurturing contains:

Part 1: What is Lead Nurturing?
This vital concept is about building relationships and trust with your prospects in a way that is both consistent and relevant.

Part 2: Learn the Basics
Even if you have already implemented lead nurturing, these B2B marketing best practices can help augment your current initiatives.

Part 3: Advanced Strategies
Examine the nuances and winning strategies for those with advanced skills. Includes worksheets.

Part 4: Calculating the ROI of Lead Nurturing
Prove the ROI of lead nurturing in your own organization by comparing your results to industry standards. Includes worksheets.

Endorsements

"The Definitive Guide to Lead Nurturing is a systematic, research-based look at how to approach your lead nurturing process. This Guide is packed with tips, tools, and best practices on implementing and enhancing your B2B lead nurturing programs. Take a few minutes to use the worksheets - it is well worth the time!" Todd Lebo

Director of Marketing and Business Development

MarketingSherpa "Whether you are trying to get your first lead nurturing campaign started or are looking to increase the effectiveness of your existing campaigns, this is a workbook for you." Dan McCourt

Manager of North American Marketing and Communications

Southco "The Definitive Guide to Lead Nurturing is an excellent resource for B2B marketers! Whether you're a novice or veteran B2B marketer, you'll want to read the Definitive Guide to Lead Nurturing. This practical and actionable guide gives a clear framework, worksheets and ideas to help you actually start lead nurturing not just read about it." Brian Carroll

CEO of InTouch and author of Lead Generation for the Complex Sales "Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it - with room to spare. There is no fluff or filler here; instead, marketers are treated to numerous lead nurturing strategies and ideas, backed by research, real-world examples and worksheets. If you're looking for ways to drive more sales and improve the collaboration between marketing and sales teams, this guide is the place to start. Hunter Boyle

Content Marketing Director, MarketingExperiments