With the dizzying growth of the project, thanks to the Swiss Agency for Development and Cooperation (SDC), the headquarters of the alley was created, the Villa Nueva building, which is nothing more than a multipurpose center that provides services such as barbery-hairdressing, workshops for self-improvement and a tavern (which rescues the tradition of taverns in the city) in order to promote, through cultural action, the participation and self- improvement of people through community work. Today this project has become a symbol for the city of Matanzas as an example of the implementation of local development projects. Representative Social Media: material (photos, https://www.facebook.com/CallejonTradiciones videos, links) https://www.youtube.com/watch?v=fkOf_7PvdFU https://www.youtube.com/watch?v=jBHiBssyx0k Sources (books, Journalistic notes: articles, papers, https://www.cubawhatson.com/event/art-and-religiosity-at- links) or/and the-alley-of-traditions/?lang=ES additional resources http://www.granma.cu/cultura/2017-06-15/un-callejon-con- muchas-salidas-15-06-2017-20-06-33 https://gironnoticias.wordpress.com/2019/07/15/en- matanzas-un-callejon-a-traves-del-tiempo-fotos/ http://www.arquitecturapanamericana.com/callejon-de-las- tradiciones/ Similar projects or possible/potential inspiration from 20