point of view. The project was expanded into other streets, as well. The official website (http://www.arteportasabertas.com) provides information about the art works and the artists. Through that, doors are also mapped and makes easier for tourists to find their way and enjoy their visit. Main The project aimed to regenerate the wider area in the central part of results for the city. Indeed, many cafes and restaurants were developed. the local According to the Forbes magazine (Shurvell, 2020), it consists of a community “unique must do in Funchal” that “has transformed this area into a (social, permanent art gallery”. The main benefits can be concluded to the economic, points bellow: environme - Benefits for the local community: by transforming the image ntal, etc) of a place, residents are more satisfied with their (Word neighborhood. Thus, the quality of life is getting better and limit: 700 their self-esteem is increased. Those factors are terms of words) social welfare which is necessary for economic growth to be implemented (Skountzos, 2005; Meier and Rauch, 1995). Moreover, due to the fact that a great number of people visits this area on a daily basis, the sense of safety has been increased, based on the theory of J. Jacobs (1961) about “eyes on the streets”. - Benefits for local economy: The increase of the number of the recreation companies (cafes, pubs, restaurants) developed in the area is a growth lever. This neighborhood acts as a recreation cluster, as many others worldwide, that are based on tangible and intangible legacy and local heritage (see in Gospodini, 2006). Thus, the Income of local is increased, not only due to the companies presented above but also because of the hotels, hostels and air-bnbs created in this neighborhood. - Benefits in terms of place branding and marketing: Apart from the natural environment, Madeira is also known for the “Art of Doors”. This revitalized neighborhood is now part of the local place branding strategy. It should be mentioned that this project acts in collaboration with the existing infrastructure that connect sights of interest in which visitors are interested in (i.e. Quinta da Boa Vista, Forte de Sao Tiago) and other similar types of artistic expression like graffitis (ie. 5