SECTION 4 SECTION 5 Valorization of Promotion of Collective Memory Collective Memory 4.1 Social Activism 54 5.1 What consists of creating 84 56 a Memory Brand ? 4.2 Local Traditions 5.2 The Local Memory 88 4.3 Historical Events 58 Festival Model 4.4 Personal / 60 5.3 Communication Strategy 98 Intergenerational Memories through the use of social 4.5 Photography/Film 64 media and networks 4.6 Music 67 5.4 Memory Maps 102 4.7 Festivals 68 5.5 The Art of Storytelling 104 as means of promotion of 4.8 Games/Creative 69 Collective Memory contests 5.6 Creation of a 106 4.9 Storytelling 70 Landmark 4.10 Urban Art 72 5.7 Game: Treasure- 108 4.11 Cooking 74 Memory hunt 4.12 Entrepreneurship 5.8 Local Memory Tour 112 76 4.13 Museums 78 4.14 Guided Tours 80