4.1 Social Activism Sources of Collective Memory Freedom of expression is one of the most essential rights that we human beings have, so conceiving a world without it is impossible for us. Many world leaders have validated social activism to raise their voices in search of ears to listen to their feelings, generating some of the greatest movements and speeches in history, for those who do not remember Martin Luther King Jr.’s unforgettable “I have a dream” that to this day continues to touch the hearts of us all. But not only the great leaders have taken the resource of social activism, the truth is that this tool is something of our day to day, and can be used for the purpose that each person considers correct based on his or her belief system, emphasizing an ethic of maximums and minimums. Thus, social activism through the strategy of collective memory of each place by means of non-formal education of young people is a transforming means that some social groups can use to create in each local context a real deposit of knowledge that can be used to develop employment opportunities. Social activism is an activity that requires a lot of energy, effort, and persistence. Only in this way will your campaign have real reach and impact, which in turn can be quantified in terms of making a difference. 54