Interviews, sponsorships, visits, corporate social responsability Decorations Public Exhibitions - Festivals Relations Samples - Awards Sales Direct Direct Mail Marketing Marketing Marketing mix Marketing with Marketing TV - Radio - Cinema Advertising Newspapers - Journals representatives mix Social Media F.5 Codification Means of Receivers Source of the message Communication (Targett gruop (Symbols) (Channels) audience) Reaction Deconding the message Feedback Noise Noise F.6 87