TION OMO PR 5.1 What consists of creating a Memory Brand ? 5.2 The Local Memory Festival Model 5.3 Communication Strategy through the use of social media and networks 5.4 Memory Maps 5.5 The Art of Storytelling as means of promotion of Collective Memory 5.6 Creation of a Landmark 5.7 Game: Treasure-Memory hunt 5.8 Local Memory Tour