Key aspects • Promoting the local heritage through the innovation • Promoting and Valorizing the collective memory of a place by the direct participation and involvement of local people and visitors • Tackling the negative effects of mass tourism on social, economic and natural environment; • Deflecting touristic flows towards areas and districts with tourism potential; • Making culture and creativity a driving force for enhancing resilience in the communities; • Stimulating young people to appreciate and identify Urban Creativity art-works; • Encouraging young people to be more involved in artistic and cultural processes. • In means of innovation, the maps, conceived with a game-based learning method, create a dynamic that can inspire learners to develop skills and build an emotional connection to learning and subject matter. The MEMORY TREASURE HUNT through promotion in terms of tourism and involve- the access to the MEMORY APP will allow ment of the citizens bringing young people the players to "enter the game". The app's from the community and visitors and flow shows the starting point of available tourists in a common process of creativity MTH featuring the map, and it allows the and active participation. player to choose the level of difficulty in accordance with estimated average The MTH will stimulate the young people’s duration and thematic. curiosity and creativity, combining in- novative tools with software that they This function of the app is designed to already know, and which therefore appear promote the created collective memory comfortable. of a place and provide a tools for the local 111