Memory Treasure Hunt adopts gamification elements and features such as: different levels of difficulty (for beginners, for responsible tourists or citizens, hard-core explorers; for extreme solo travelers) • Rewarding systems based on gaining badges and incentives • Assessment embedded in the gameplay as performance-based activities • Collective memory storytelling narrations The Memory Treasure Hunt Process 1. Elaborating the results of Local Assets Analysis 2. Selection of “collective memory stations” of a place 3. Creative Process: planning the artistic contents of Memory Stations 4. Creation of the Maps 5. Developing the Map and Stations on APP MEMORY (this stage can include also the use of geocaching) 109