Taking the above into consideration, a query is raised. How can some develop and a city branding strategy, based on collective memory? Although there is not a specific methodological framework in order for city branding strategy to be developed (Karachalis, 2016), some main steps may be concluded below: 1.Analysis of the current situation status of a city/community Special characteristics of the community should be identified. This analysis may be general enough, i.e. are there any special characteristics (special food, well-known tradition, custom or habit, important building or art-work) in the city? How the city looks like (hippodame building system (Figure 1), medieval building system (Figure 2), garden system planning (Figure 3), etc). Such information may be useful in order for youth workers to combine them with the main objective of the brand that may be derived by collective memory. However, such an analysis is not necessary to be deep enough. Moreover, it is useful to understand the population profile. In that way, youth workers can understand the interests of those to whom they address; they are the audience. This is usually be conducted by using questionnaires. Nevertheless, in case a collective memory app has been used, conclusions can be derived by focusing on what memory is more important to the audience. Some tools that can be used are the following: • Newspaper/journal review: information about the history – local habits/events can be collected. • Maps: Google/Bing/Open Street Maps are just some of the examples of web-platforms that can provide information about the city/community environment. • Photoshooting: Photos of buildings/activities/events can help in identifying landmarks and local activities. • Questionnaires: Collecting of questionnaires (hard-copies or electronic ones) may help in understanding the profile of the people live in a community and the ones to whom the strategy may be addressed. An ideal number of questionnaires (sample) may be about the 1% of the population. Youth workers can also find various sample calculators online. • Memory App: In case memory app collects information about gender and/or age it would be easy for a profile of the (active) population to be ascertained. In such a case, questionnaires are as necessary as in case such information is not collected. 85