Moreover, by paying attention to unique local traditions, Tourism is a viable efficient and effective development efforts can be source of social achieved through the increasing number of visitors in the and economic cross border region. Tourism is a viable source of social development for the and economic development for the region, while at the region, while at the same time helping to sustain shared cultural heritage. same time helping One of the most outstanding example is love market, to sustain shared a unique cultural tradition of the Northwest highland cultural heritage. people, taking place frequently on every Saturday evening in the small town of Sapa. People coming here to exchange or buy and sell the necessary utensils for daily life so it is always very crowded. In the market, young villagers would have a chance to get to know others by joining activities such as playing traditional games, playing leaf-horns, singing and dancing. The performances of them were full of romantic melodies expressing wishes for an eternal love. Not until the market finished, happy memories were left in the minds of many mountain people. After that night, some were lucky to find out the match and made a promise to date on the next market. Many of them later became husbands and wives. From then on that night was known as the Love Market – a beautiful cultural feature of the Sapa region. The love market has long been the not-to-be-missed event Local Traditions reflecting special culture of people of mountainous areas Memory Project in general and of Sapa in particular. Many visitors attend the love market to have unforgettable experiences and learn regional culture. 57