Entrepreneurship can be used as a tool to valorize identity and collective memory for young people, a necessary mechanism to understand how one aspect influences the other; how young people, through entrepreneurship and consumption, assert their identity, their collective memory, and manifest themselves as citizens in the public space. Entrepreneurship with collective memory, keeping the focus on young people, goes beyond producing simple products for consumption; otherwise, they build citizens committed to the local problems in the production of the valorization and promotion of collective memory, in the construction of local identities from the youth. Entrepreneurship with It is understood that the undertaking on collective memory collective memory, is a citizen act of symbolic inclusion and that it corroborates keeping the focus on the practice of valuing the communal heritage in the local young people, goes context. beyond producing The commercialization of symbols and products of the simple products for undertaking under the collective memory ends up being a consumption; relevant contribution of preservation practice. The tool of entrepreneurship under the collective memory marks the lives of people because they are part of the landscapes of their daily lives. These experiences would be shared, lived, acting as an element in the construction of identity. Community goods, their production and consumption, intrinsically have a communicational connotation, since they express the position of a group, the production and reproduction of a certain form of subjectivity that acts Entrepreneurship as a process that helps the community to recognize itself Memory Project as such, making it possible to reverse the extinction of its ASONEDH cultural practices. 77