Relative to other organizations surveyed, market research companies rank in the middle of the pack on perceived trust, both overall and in regard to use of personal data. Covid- 19 has not had a strong impact on trust in market research companies. Overall Trust of Market Research Companies – Net Trust Index st (Ranked 1 of 15) The Health authorities +45 th Market Research companies (Ranked 8 of 15) +18 Average: +15 These findings, -16 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) based on the Trust of Market Research Companies Use of Personal Data – Net Trust Index average across st (Ranked 1 of 15) The Health authorities +33 the 10 countries Average: -4 -6 th Market Research companies (Ranked 7 of 15) surveyed, hide -40 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) significant Impact of Covid-19 on Trust of Market Research Companies differences by country. Read on 11% 70% 13% 6% to find out more (Trust (Trust (Trust (Don’t More) Same) Less) know) Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 16