The State of Mobile 2019

Table of Contents 07 Macro Trends 19 Gaming 25 Retail 31 Restaurant & Food Delivery 36 Banking & Finance 41 Video Streaming 46 Social Networking & Messaging 50 Travel 54 Other Industries Embracing Mobile Disruption 57 Mobile Marketing 61 2019 Predictions 67 Ranking Tables — Top Companies & Apps 155 Ranking Tables — Top Countries & Categories 158 Further Reading on the Mobile Market 2 COPYRIGHT 2019

The State of Mobile 2019 Executive Summary 3 Hrs 360% 194B $101B 30% Per day spent in Higher average IPO Worldwide Worldwide App Store Higher engagement mobile by the valuation (USD) for Downloads in 2018 Consumer Spend in in non-gaming apps average user in companies with 2018 for Gen Z vs. older 2018 mobile as a core demographics in focus in 2018 2018 3 COPYRIGHT 2019

The Most Complete Offering to Confidently Grow Businesses Through Mobile D I S C O V E R M O N E T I Z E S T R A T E G I Z E A C Q U I R E E N G A G E Understand the Accelerate revenue Develop a mobile Increase app visibility Better understand opportunity, competition through mobile strategy to drive market, and optimize user targeted users and drive and discover key drivers corp dev or global acquisition deeper engagement of success objectives 4 COPYRIGHT 2019

Grow Your Business With Us We deliver the most trusted mobile data and insights for your business to succeed in the global mobile economy. App Annie Intelligence App Annie Connect Provides accurate mobile market data and insights Gives you a full view of your app performance. for millions of businesses across the globe. Consolidate all your app store, usage and advertising data in one unified dashboard. Sign up for free now Sign up for free now 6 COPYRIGHT 2019

MACRO TRENDS

Monetization Opportunities Increase as Mobile Markets Mature App Annie’s mobile adoption curve illustrates Phase 2: Phase 3: Phase 1: Adoption Ubiquity Experimentation how markets evolve through mobile. As markets enter the early stages of mobile maturity — often characteristic of emerging markets such as Indonesia and India — they see strong downloads numbers driven by new mobile T1-2 Cities device owners discovering and experimenting with new apps. This is known as the Experimentation phase. As mobile habits begin to form and users settle into their go-to apps, engagement climbs, known as the Adoption — Downloads phase. Following, is the Ubiquity phase — — Usage marked by increasing engagement and T3+ Cities & Rural — Revenue consumer spend — as mobile takes over Volume mindshare for consumers. Time 8 COPYRIGHT 2019

Global App Store Consumer Spend Reached $101B in 2018, up 75% From 2016 Top Countries by App Store Consumer Spend App Store consumer spend only includes spend that Two Year Growth flows through the app store (paid downloads, in-app purchases and in-app subscriptions). This figure $60B $120B doesn’t include transactions processed outside of the app stores (e.g. payments in apps such as Uber, $50B $100B Worldwide Spend (USD) Starbucks, Amazon, DoorDash) or revenue from — Worldwide 75% $40B $80B in-app advertising. — China 140% — United States 70% $30B $60B China accounted for nearly 40% of total consumer — Japan 30% spend in 2018. Globally, on a category level, games — South Korea 80% $20B $40B accounted for 74% of consumer spend in 2018. — United Kingdom 55% Non-gaming apps only accounted for 26% of Country-Level Spend (USD) $10B $20B consumer spend, but this was up from 18% in 2016 and largely due to the growth of in-app subscriptions. 0 0 2016 2017 2018 Note: Spend is gross, the cut taken by app stores has been removed; iOS, Google Play, Third-Party Android in China combined 10 COPYRIGHT 2019

Global App Downloads Exceeded 194B in 2018, up 35% From 2016 Top Countries by App Store Downloads China accounted for nearly 50% of total downloads in Two Year Growth 2018 across iOS and third-party Android, despite a slowdown from the game license freeze in China. 120B 240B Emerging markets continued to fuel growth in 2018 200B 100B and represent 3 of the top 5 markets for app Worldwide Downloads downloads. Mature markets like the US continue — Worldwide 35% 160B 80B to see large, consistent numbers of new downloads — China 70% annually, but growth has slowed. However, growth — India 165% 120B 60B in these mature markets is strongest when it comes — United States 5% to indicators of user engagement — sessions and — Brazil 25% 80B 40B time spent — and consumer spend. — Indonesia 55% Country-Level Downloads 20B 40B In 2018, apps outside of games accounted for 65% of total global downloads, consistent with two years 0 0 prior. 2016 2017 2018 Note: iOS, Google Play, Third-Party Android in China combined 9 COPYRIGHT 2019

Time Spent in Apps Globally Grew 50% From 2016 to 2018 Top Categories by Growth in Market Share of Hours Spent The 5 categories with the fastest growing global market share — an indicator of growing faster 1400B than the overall market — were Video Players & +50% 1200B Editors, Entertainment, Photography, Tools and Two Year Growth Finance, respectively. Combined, total time 1000B spent in these 5 categories grew 110% from — Other 35% 2016. 800B — Finance 65% — Tools 55% Social and Communications apps made up 50% 600B — Entertainment 120% of total time spent globally in apps in 2018, — Photography 210% 400B followed by Video Players and Editors at 15% — Video Players & Editors 125% and Games at 10%. 200B Time spent grew from both growth in time spent 0 per device and increases in global install bases. 2016 2017 2018 Note: Android phone; Worldwide excluding China 11 COPYRIGHT 2019

Mobile Carved Out 17% of Daily Time in Emerging Markets Average Daily Hours Spent Per Device In Indonesia, mobile users spent over 4 hours a day on Mobile in 2018 in apps — 17% of users’ entire day. In mature markets Emerging Markets Mature Markets like the US and Canada, the average user spent 5 nearly 3 hours a day in mobile apps in 2018. 4 Daily time spent on mobile is fueled in part by cumulative micro-moments — periodic sessions 3 throughout the day where consumers check their emails, browse news articles or check their banking. 2 Mobile’s on-the-go nature has enabled widespread growth in this type of consumer behavior. It also 1 includes significant time spent playing mobile games — which are the leading form of gaming — streaming videos and checking social media apps. India Japan Brazil China France Canada Thailand Australia Germany Indonesia Regardless of market, mobile is the first screen. South Korea United States United Kingdom Note: Android phone 12 COPYRIGHT 2019

The Average Consumer in the US, South Korea, Japan and Australia Has Over 100 Apps on Their Smartphone Monthly Average Number of Apps Used and Installed Smartphone Users in Select Markets, 2018 South Korea, Canada, the US, Thailand, the UK and China Australia all saw significant 2 year growth in the Japan average number of apps installed on smartphone Brazil devices with South Korea at 20% growth from 2016 United Kingdom and Canada, the US and Thailand at 15% growth. France South Korea, Thailand and Canada also saw strong Germany growth in average apps used at 15%, 10% and 5% respectively from 2016. United States India In China, the relatively low number of apps installed Canada is reflective largely of the Android market. This is South Korea similar behavior to other emerging markets with a 0 10 20 30 50 60 70 80 90 100 40 110 high prevalence of lower cost Android devices with less storage capacity. Apps Used Apps Installed 13 COPYRIGHT 2019

Mobile Transformation Pays Dividends & Dramatically Outperforms GDP Growth in Key Economies Top Countries Where Mobile Is Growing Faster Japan, Brazil and the UK were the top 3 countries where mobile Than Countries’ Economies consumer spend advanced significantly faster than overall Gross 2016 vs. 2018 Domestic Product (GDP). This reflects the strength of the mobile economy, and how prioritising mobile through infrastructure, Japan education and legislation will continue to have a positive impact Brazil on overall GDP. Global spending on technologies and services that United Kingdom enable digital transformation will hit nearly $2 Trillion by 2022 — Switzerland mobile is the heart of the digital economy. Philippines Over 50% of the world’s population — 3.9 billion people — are Sweden estimated to be online in 2018, and 96% of the world’s population United States lives within range of a mobile network. In 2018, there were over China 4 billion mobile devices — inclusive of tablets and phones — with many people in mature markets having multiple devices. Many 0.50 1.00 1.50 2.00 0 emerging markets, such as India and the Philippines, are mobile- Mobile Consumer Spend Growth Multiplier Relative to GDP Growth first with consumers using mobile as their primary access point Calculated by Country’s App Store Consumer Spend 2 Year Growth Relative to Worldwide Consumer Spend Growth Compared to Country’s GDP Growth to the internet. Relative to Worldwide GDP Growth Note: GDP data from IMF; Ranking Based on 75th Percentile of Countries by App Store Consumer Spend (iOS, Google Play and Third-Party Android in China) 14 COPYRIGHT 2019

Mobile-Focused Companies Made up 95% of USD Valuations in 2018’s Major Liquidity Events Over 80% of the 48 technology IPOs in 2018 on the top Mobile Centricity in 2018’s IPOs two stock markets (NYSE and NASDAQ) had a mobile Aggregate USD Valuation Valuations focus. In these companies mobile was either core to the product offering — a primary point of interaction with the target market — or a secondary presence — Non-Mobile $10B important, but not the primary way of interacting with their target market. These companies contributed to Mobile - over 95% of aggregate valuations (USD) in 2018. $10B Secondary Focus The average valuation at IPO was nearly 4x larger for Mobile - Core $165B companies with mobile as a core focus vs. companies without any mobile focus. The 3 largest IPO Valuations #1 #3 were companies with mobile as a core value #2 Spotify Tencent Music Pinduoduo proposition: 1) Spotify ($29.5B), 2) Pinduoduo ($24B) $29.5B Entertainment $24B $21.3B and Tencent Music Entertainment ($21.3B). For the most successful technology startups in 2018, mobile Bubble Size = Valuation (USD) Companies Sorted Alphabetically on X-axis Note: Technology IPOs on NYSE and NASDAQ; played a key part in their business, allowing them to IPO Valuations (USD) for 46/48 companies available; in absence of valuation, debut market reach consumers on the device they always have with cap was used them: mobile. 15 COPYRIGHT 2019

Global Tech Juggernauts: Silicon Valley, China & Japan Total Consumer Spend by Parent Company HQ Location Top 300 Parent Companies in 2018 The technological race between US and China Finland Sweden 3% surfaced in mobile with companies headquartered 1% UK in the US and China generating more than half of total Ireland 1% 2% consumer spend in the top 300 parent companies in South Korea Turkey 8% 1% 2018. China came out ahead with companies United States China contributing to 32% of total consumer spend globally 22% Japan 32% 21% accounting for $19.6 billion. The top 5 parent companies for global consumer spend in 2018 were Tencent, NetEase, Activision Blizzard, BANDAI NAMCO and Netmarble, Australia 2% respectively — all gaming companies. Note: iOS and Google Play Stores 16 COPYRIGHT 2019

Gen Z Defines the World Engagement of Apps & Games by Demographic Gen Z Aged 25+ Order Through Mobile 175 150 Gen Z (aged 16-24) engages more on average with Apps their most used non-gaming apps than those aged 125 25 and older. Specifically, Gen Z spends 20% more time and engages with their most-used apps 30% 100 more often than the rest of the population. For Gen Games Z, mobile is second nature and used across nearly all aspects of life — communication, socializing, 75 shopping, banking, etc. Mobile is non-negotiable to any business hoping to attract this demographic. 50 Avg Monthly Sessions Per User It is the opposite for Gen Z when it comes to games. 25 Those 25 and older spend 75% more time each month in their most used games and access them 50% more often. 0 2 4 6 8 10 Avg Monthly Hours Spent Per User Note: Average per app among top 25 apps by usage penetration on Android phone, excluding pre-installed apps. Average among: Australia, Brazil, Canada, France, Germany, Indonesia, Japan, South Korea, UK, US 17 COPYRIGHT 2019

App Store Subscriptions Boom as Consumers Choose Convenience Global consumer spend in non-gaming apps grew 120% Worldwide Consumer Spend for Non-Gaming Apps from 2016, fueled by in-app subscriptions. The top 5 most iOS and Google Play lucrative non-gaming apps of 2018 all contained in-app subscriptions. 2014 2015 2016 2017 2018 2013 Zuora — a company built entirely on providing technology to power the subscription economy — went public in 2018 $19.7B at a $1.4 billion valuation. From 2017 to 2022 we forecast $13.3B that spend in apps outside of games will increase by $75 $3.7B in All Non-Gaming Apps $8.9B $6.2B $5.1B Worldwide Consumer Spend billion, largely due to in-app subscriptions. LINE LINE Netflix Netflix Spotify Spotify 1 As of December 2018, Netflix has stopped offering 2 Pandora Music Pandora Music Tinder Tinder LINE LINE subscriptions directly through the iOS App Store for new 3 LINE PLAY LINE PLAY Tencent Video Tencent Video Pandora Music Netflix customers. Avoiding the app store fee allows Netflix to 4 Zoosk Zoosk Pandora Music iQIYI HBO NOW Tinder Consumer Spend receive 100% of the revenue from its subscriptions. For the 5 Comics Skype LINE Pandora Music Tinder HBO NOW Top 5 Non-Gaming Apps by majority of publishers, the total addressable market (TAM) associated with the App Store’s simple, frictionless and Apps with in-app subscription payments secure payment channel will outweigh the extra revenue. Going direct will likely only work for the biggest brands. 18 COPYRIGHT 2019

GAMING

Mobile Games Monetization Reached New Heights in 2018 Consumer Spend in Games in Select Countries In 2018, games accounted for 74% of consumer Two Year Growth spend in the app stores. Mobile games was the $30B +105% fastest growing sector of the overall gaming $25B market, beating consoles, PC/Mac, and handheld gaming. Mobile gaming will reach 60% market $20B share of consumer spend in 2019, up 35 2016 percentage points from 2013. $15B +45% +25% 2017 2018 $10B China, the US and Japan are the top markets for mobile gaming consumer spend and accounted $5B +80% for 75% of spend in 2018. For both mature and +70% +35% +45% +60% +60% +90% emerging markets, consumer spend in games $0 grew rapidly from 2016 to 2018. India China Brazil Japan France Canada Germany South Korea United States United Kingdom Note: Spend is gross, the cut taken by app stores has been removed; iOS, Google Play, Third-Party Android in China combined 20 COPYRIGHT 2019

Battle Royale and Hyper-Casual Games Dominated the Global Gaming Market in 2018 The divide between mobile and console became less clear in 2018. The prominence of battle royal gaming, notably 2018 | Top Games by Downloads PUBG Mobile, Fortnite, Rules of Survival and Free Fire, was Brazil Canada China France Germany India Japan South US UK the clearest example of this, and highlights just how Korea powerful mobile devices have become. Mobile gaming PUBG: tastes in China, Japan and South Korea reflect the prevalent Helix Helix Helix Knives PUBG Helix Helix 1 Free Fire Exciting Ludo King Jump Jump Jump Out MOBILE Jump Jump competitive online gaming culture in these markets. The Battlefield popularity of battle royale games in 2018 helped these Helix Honour of Happy Subway Happy Black PUBG Happy 2 Hole.io Love Balls markets move further toward the hard core end of the Jump Kings Glass Surfers Glass Desert MOBILE Glass gaming spectrum. PUBG: Subway PUBG Temple Helix 3 Full Pixel Art Love Balls Identity V Fortnite Hole.io Surfers MOBILE Run 2 Jump Ahead Hyper-casual games — characterized by simple gameplay Candy Disney PUBG QQ Happy mechanics — also dominated the top downloads charts. 4 Fortnite Knife Hit Pixel Art Crush Tsum Free Fire Love Balls MOBILE Speed Glass Saga Tsum Voodoo had a blockbuster year by leveraging a suite of PUBG Temple hyper-casual games like Helix Jump and Hole.io. 5 Pou Rise Up Identity V Rise Up Fill Will Hero Rise Up Fortnite MOBILE Run Battle Royale Hyper-Casual Note: iOS and Google Play Stores 21 COPYRIGHT 2019

Incumbents Maintained Their Popularity in 2018, Amid High-Profile Newcomers Candy Crush Saga retained a stronghold 2018 | Top Games by Smartphone MAU among Western markets. Pokémon GO Brazil Canada China France Germany India Japan South US UK popularized location-based AR gaming in 2016, Korea and two years later still remained one of the Candy Candy Disney Candy PUBG Pokémon 1 Free Fire Crush Anipop Crush QuizClash Ludo King Tsum Crush most used games in the world, due in part to MOBILE GO Saga Saga Tsum Saga feature innovations like social gaming, Candy Candy Candy Candy Crush Pokémon Honour of Clash Monster Clash Helix peer-vs-peer trainer battling and events. 2 Crush Crush Crush Saga GO Kings Royale Strike Royale Jump Saga Saga Saga Launching in 2017, HQ Trivia captivated North HQ - Live New PUBG: American audiences with live appointment Trivia Pokémon Pokémon PUBG Pokémon Words Pokémon 3 Helix Jump Exciting Rider Game GO GO MOBILE GO With GO gaming in 2018 — a trend copied by other Battlefield Show Friends companies. HQ - Live Pmang Cartola FC Helix Landlord Helix Clash of Puzzle & Trivia 8 Ball 4 FDJ New Oficial Jump Poker Jump Clans Dragons Game Pool Matgo Newcomers like battle royale game PUBG and Show hyper-casual game Helix Jump impressively Doodle MobilityW Wordscap Mini World Clash of Clash Army 2 : Knives Everybod Helix garnered large, global user bases in less than 5 Clash Royale are es Block Art Clans Royale Mini Out y's Marble Jump Solitaire one year. Militia Incumbents (published prior to 2018) 22 COPYRIGHT 2019

China’s Growth Was Limited in The Latter Half of 2018 Due to Uncertainty Around Game License Regulation Worldwide Consumer Spend on Games China Consumer Spend on Games USD (Billions) USD (Billions) $1.2B YoY Growth: 4% $6B YoY Growth: 13% $1.0B $5B $0.8B $4B $0.6B $3B $0.4B $2B $0.2B $1B $0B $0B July July May May April April June June March March August August January January October October February February NovemberDecember NovemberDecember September September 2018 2017 2018 2017 Note: All totals include applicable digital and physical spending, but exclude ad revenue. Mobile gaming includes iOS App Store and Google Play. Does not include revenue from third-party Android stores. 23 COPYRIGHT 2019

China-Headquartered Publishers Set Their Sights on Overseas Markets to Accelerate Growth Overseas Consumer Spend on Games From China game publishers continued to target lucrative global markets China-Headquartered Publishers outside their home turf and have seen increased success in markets USD (Billions) outside of APAC, particularly in the Americas at 140% from 2016. $8B Despite China’s freeze on game approvals, global consumer spend in games from China-headquartered publishers increased in 2018, albeit $6B at a slightly lower year-over-year growth rate. Although approvals for $1.4B +109% Two Year Growth new game titles will gradually resume in early 2019, Chinese firms will continue to push harder for international expansion, and mergers and $4B EMEA 90% $1.8B $1.1B acquisitions could become more common. AMER 140% APAC 105% $0.8B $1.1B The demand for mobile games was strong among gamers in China $2B $0.7B $2.9B with users leveraging VPN’s to access international marketplaces $1.9B such as Steam. $1.4B $0 2016 2017 2018 Note: Overseas is represented by all markets outside of mainland China; China-headquartered publishers only includes publishers headquartered in China whose parent company is also headquartered in China. Excludes foreign subsidiaries of China headquartered publishers. 24 COPYRIGHT 2019

RETAIL

Global Time Spent in Shopping Apps Grew to 18 Billion Hours in 2018, up 45% From 2016 Total Sessions in Shopping Apps Globally, November 2018 marked the biggest Two Year Growth mobile shopping month of all time by total time 120B +5% spent. Sessions — akin to foot traffic — grew 65% 100B globally over 2 years. In the US, mobile shopping took off and sessions grew 70% over 2 years. 80B +70% Thailand, in particular, saw incredible growth at 2016 60B 475% from 2016. 2017 +35% +20% 2018 40B +95% China saw a massive amount of total sessions in +75% +80% Shopping apps in 2018 — 7x and 11x as many 20B +100% +110% sessions as India and the US, respectively. This is 0 both a factor of a large device base and the India Japan Brazil prevalence of mobile shopping. France Canada Germany South Korea United States United Kingdom Note: Android phone 26 COPYRIGHT 2019

Time Spent in Shopping Correlation of Quarterly Digital Sales and Time Spent in Shopping Apps Apps Correlates Strongly Q1 2014 — Q3 2018 | United States with E-Commerce Sales r = 0.97 $150B Mobile has taken over share of wallet for US consumers. Retailers leveraged mobile to drive both in-store and digital traffic. Digital sales, in particular, saw strong correlation with growing mobile $100B engagement. The US has historically been slower to adopt mobile as its primary form of retail shopping. However, 2018 marked a turning point for both consumer behavior and corporate priorities. Brick-and-Mortar retailers like Target, Walmart and Nordstrom are Digital Sales leveraging mobile for accessible loyalty programs, point-of-sale $50B payments, in-store efficiencies, product information, in-store mapping and purchase fulfilment. Along with competition from savvy digital-first retailers, this has fueled growth in time spent, and therefore digital sales. $0B 0 100M 200M 300M 400M 500M Globally, mobile is set to comprise nearly 75% of total e-commerce Total Hours Spent in Shopping Apps transactions by 2021. Source: US Census and App Annie; Time Spent on Android phone 27 COPYRIGHT 2019

Engagement Grew 2018 | Engagement in Digital-First vs. Bricks-and-Clicks Apps for Bricks-and-Clicks Bricks-and-Clicks Digital-First 100% Retailers in 2018 75% Digital-First apps saw greater average sessions per user than Digital-First retail apps saw 1.5 – 3x more average sessions Bricks-and-Clicks apps JP per user than apps from Bricks-and-Clicks retailers. However, CA JP 50% Bricks-and-Clicks retailers made strides to close this gap in DE US UK 2018. Retailers like Nike leveraged mobile for innovative and UK CA KR 25% engaging in-store experiences such as reserving sizes BR FR in-store, accessing rewards and receiving assistance from an FR KR employee in-store when desired. DE US 2016 vs. 2018 Growth 0% 0 5 10 15 20 25 30 35 40 45 The bottom line is Digital-First retailers have so far, on average, done a better job catering to mobile shoppers than -25% BR Bricks-and-Clicks retailers. However, Bricks-and-Clicks retailers are beginning to embrace mobile’s transformative -50% power – through m-commerce and enhanced in-store Average Monthly Sessions Per User experiences — to grow their top line. Note: Android phone; Average of Top 5 apps by time spent 28 COPYRIGHT 2019

Peer-to-Peer Marketplaces Were the 2nd Most Popular Way 2018 | Global Demand for Shopping-Related Apps to Shop on Mobile in 2018 Among Top 50 Shopping-Related Apps by Worldwide Downloads 3% 5% Among the top 50 downloaded shopping-related apps worldwide in 2018, Digital-First retailers’ apps — represented over 1B downloads, or 69% 69% of the total. Peer-to-Peer Marketplaces — apps that enable individuals to exchange goods without having a designated “digital” 24% storefront — also saw high demand, ranking second for downloads, 24% of the total, and 5x the downloads seen by Bricks-and-Clicks retailers. Shopee, eBay, MercadoLibre, letgo and OLX the top 5 Peer-to-Peer Digital-First Marketplace apps by downloads, respectively in 2018 — have a broad Peer-to-Peer Marketplaces Bricks-and-Clicks global footprint and represent a class of app that is uniquely suited to Coupons & Third-Party Loyalty succeed on mobile and offer an additional channel for consumers on top of traditional retail. Note: iOS and Google Play Stores 29 COPYRIGHT 2019

Mobile Fueled Flash $30.8B Sales and Shopping Events Spent globally in 24 hours on Alibaba’s Singles Day 2018 to Record Levels in 2018 Alibaba’s Singles’ Day brought in $30.8 billion in 24 hours on November 11, 2018, marking it the biggest single e-commerce day in history. Thanksgiving, Black Friday and Cyber Monday also saw record 130M Hrs time spend, and record consumer spend, in shopping apps in the US. Spent in the weeks of Black Friday and Cyber Mobile was responsible for 34% of revenue on Black Friday and Cyber Monday in the US on Android devices, Monday — the latter day at 50% growth in total mobile revenue year up 20% year over year over year — and more than half of total online visits on Cyber Monday for the first time ever. Mobile’s growing share of traffic and sales indicates mobile’s increasing role in both the consideration and purchase phase of the shopper’s journey. $5B Amazon’s Prime Day attracted its biggest crowd to date, up 15% in the Spent on mobile on Thanksgiving, US, and saw a sustained lift in daily active users in the weeks to follow. Black Friday and Cyber Monday Even travel companies went after a piece of the shopping pie in 2018 with Travel Deal Tuesday — following Cyber Monday. 30 COPYRIGHT 2019

RESTAURANTS & FOOD DELIVERY

Globally, Consumers Sourced Food & Drinks Through Apps 130% More Often in 2018 Than 2016 Total Sessions in Food and Drink Apps There was dramatic growth in sessions of Two Year Growth Food and Drink apps across the board — +120% 18B France led the pack at 325% growth from 2016 to 2018, followed by Australia at 300% 15B and South Korea at 230%. India saw an 12B explosion of sessions growth in Food and Drink apps in 2018, up 120% from 2016. This +140% 2016 9B is fueled by growth in both fast food apps 2017 2018 (QSR — Quick Service Restaurants) and the 6B +45% +45% +230% rise of food delivery services. Mobile bridges 3B +45% the physical and digital and has enabled the +215% +180% +325% brick-and-mortar food and drinks industry to 0 build a strong — and growing — presence in India Brazil Japan Canada France Germany an ever more digital world. South Korea United States United Kingdom Note: Android phone 32 COPYRIGHT 2019

Food Delivery Apps Fill a Need for Consumers and Saw Rapid Growth in 2018 Globally, downloads of the top 5 food delivery apps have grown 115% in 2018 vs. 2016. UberEATS and Zomato, Downloads of Top 5 Food Delivery Apps respectively, were the top two food delivery apps by 280M worldwide downloads in 2018. Of the markets analyzed, India saw the strongest growth at 900%. But food delivery apps were also in high demand for western markets like 210M Germany Canada and the US, up 255% and 175% respectively. Canada France United Kingdom Starbucks — a leader in the Food and Drinks space — has 140M South Korea established a delivery program in China and has Brazil announced plans to bring this to the US in 2019. In United States partnership with UberEATS, Starbucks will use delivery to 70M China improve convenience, increasing throughput in areas India without a drive-through location. In this example, mobile provides the conduit for more streamlined mornings and 0 2016 2017 2018 removes friction for a daily routine — a powerful example of mobile’s transformation of our daily rituals. Note: iOS and Google Play Stores; China is iOS only; Includes only apps with food delivery as a primary function; Excludes restaurant apps with delivery as a feature 33 COPYRIGHT 2019

QSR’s Leverage Loyalty Programs to Make Inroads in 2018 2018 | Top 5 QSR Apps by Smartphone MAU Loyalty programs in top QSR apps were Brazil Canada China France Germany India Japan South UK US Korea especially prominent in the US, UK, China and McDonald’s Starbucks McDo McDonald’s Domino’s McDonald’s Starbucks Domino’s Starbucks Japan in 2018. Loyalty programs incentivize KFC 1 App USA France Germany Pizza India Japan Korea Pizza UK USA repeat orders and allow for more personalized McDelivery Burger King McDonalds Starbucks KFC Burger King 이디야멤버 Costa and relevant offers and notifications to be India West Skylark McDonald’s 2 Brasil Canada China Fidélité Loyalty 스 Coffee Club & South delivered to each user. Domino’s BURGER BURGER Tim Pizza Hut SUBCARD Pizza Hut Starbucks Domino’s Pizza Sushiro KING 3 In the US, McDonald’s and Chick-fil-A KING Brazil Hortons China Deutschland India USA Pizza USA France KOREA leveraged promotional text to market flash McDonald’s Domino’s Luckin Burger SUBCARD deals for consumers — a strategic App Store Starbucks Bonn Starbucks McDelivery Pizza Coffee瑞幸 King KFC UK & Chick-fil-A 4 Brasil Gutscheine India Korea Optimization (ASO) tactic that, unlike most — Canada 咖啡 France Ireland App such as description, logo and keyword bank 커피빈 updates — does not require a full version 멤버스 클럽 KFC update. Starbucks McDonald’s Sushi Shop McDonald’s Marugame ( Dunkin’ Pizza Pizza KFC India Colonel’s 5 USA China France App Seimen Coffeebean Donuts Club Members Club) Loyalty Features 34 COPYRIGHT 2019

Mobile Apps Drove Innovation in QSR Promotions McDonald’s UK overhauled its app experience, including the McDonald’s UK Smartphone MAU Ranking launch of McDelivery in partnership with UberEATS, and Among Food and Drink Apps | UK invested heavily in World Cup 2018 promotions to drive 1 adoption. The efforts paid off and the app shot to #10 by smartphone MAU in July 2018, up 10 ranks year-over-year. 10 Burger King leveraged location-based offers within 600-feet of a McDonald’s to unlock a Whopper for 1 cent through its app in December 2018. Mobile offers a treasure trove of data on consumer preferences and can be leveraged for strategic 20 Monthly Ranking personalized and relevant promotions such as this. These efforts paid off — Burger King hit #1 for daily iPhone downloads of Food and Drink apps in the US on Dec 4, and 30 retained that rank for 9 straight days. Not to mention, the app Jul-17 Jul-18 Apr-17 Jun-17 Oct-17 Jan-18 Apr-18 Jun-18 Mar-17 Sep-17 Dec-17 Feb-18 Mar-18 Aug-17 Nov-17 May-17 Aug-18 May-18 hit #2 on Dec 5 for overall downloads. This was a significant jump in performance relative to November 2018. 35 COPYRIGHT 2019

BANKING & FINANCE

Global Downloads of Finance Apps Hit 3.4B in 2018, up 75% From 2016 Growth in Finance App Downloads Of the selected markets, emerging markets like Brazil, 2016 vs. 2018 India and Indonesia saw the strongest growth in app 250% downloads from 2016 to 2018. Notably, Indonesia experienced nearly 400% growth in Finance app 200% downloads from 2016. This is due to demand for both 150% banking and fintech apps. With a global install base of over 4 billion devices, mobile can go a long way in 100% banking the unbanked — particularly through branchless banks — as well as democratizing fintech services like 50% investing (such as Acorns in the US), money transfers (such as Revolut in the UK), consumer loans (such as 0% Kredivo in Indonesia), and microloans as alternatives to India China Brazil Japan France credit cards (such as AfterPay in Australia). Canada Germany South Korea United States United Kingdom Note: iOS and Google Play Stores; China is iOS only 37 COPYRIGHT 2019

The Average User Checks Their Bank Account on Mobile Nearly Daily in 2018, up 35% From 2016 In 2018, users in the UK checked their bank apps over 7x a week, a Average Weekly Sessions Per User reflection of the UK as a fintech hub. This has put pressure on In Top 5 Retail Banking Apps traditional banking to maintain their relevance in the face of fintech 8 competition. Users in Australia checked their bank apps nearly 10x Worldwide Average per week, fueled by an embedded culture of peer-to-peer transfers within banking apps. By contrast, banking apps in Japan only 6 feature wire transfers and subsequently saw one-third of the global average weekly sessions per user in 2018, despite 15% growth 2016 4 from 2016. 2018 Overwhelmingly, retail banking apps topped the average MAU 2 charts for finance apps due to synergies from existing user bases and mobile’s replacement of traditional in-person services and 0 physical interactions. Not only does this decrease friction for a consumer, it has significant cost-savings potential for banks. India Brazil Japan France Canada Germany Increasingly, we trust mobile apps with our most sensitive South Korea United States United Kingdom information and are engaging with retail banking brands more Note: Android phone; Top 5 by MAU, Worldwide average is top 10 by MAU frequently than ever before across the board. 38 COPYRIGHT 2019

Fintech Apps Carve Out Larger User Bases and Foster Habit-Forming Behaviors Growth of Engagement in Fintech Apps 2016 vs. 2018 Growth in sessions of top fintech apps indicate the stickiness of these services and their ability to become weekly — even daily — 250% UK habits that slot into existing preferences like checking the stock CA markets and shopping. Canada, Australia and Indonesia saw 200% KR US stand-out growth in total sessions (a measure of frequency of use) and average MAU (total user base). FR 150% IN 2018 marked a turning point for fintech apps, with many making a WW move into consumer banking. Venmo announced a debit card 100% with a mobile app-only application process and Revolut secured a European banking license and plans to open checking and 50% savings accounts, as well as retail and business lending options. DE Growth in Total Sessions With strong adoption, and a mobile-first strategy, fintech 0% 0 100% 200% 300% companies represent a clear disruptive threat to the traditional retail banking industry. JP -50% Growth in Average MAU Note: Android phone; Worldwide excludes China; Top 5 Fintech Apps by average MAU 39 COPYRIGHT 2019

Point-of-Sale Fintech App PayPay Saw Meteoric Rise in User Base in First Two Months PayPay Smartphone Weekly Active Users PayPay is a fintech app by Softbank in Japan that allows users to Japan pay in-store by scanning a QR code linked to a Yahoo! Wallet account. The app has seen phenomenal adoption since its October 2018 launch. Its smartphone weekly active users (WAU) in Japan 46x have grown 46x over the 4 weeks ending the week of December 2, 2018. Part of PayPay’s success is from SoftBank and Yahoo! Japan’s 20% cashback promotion to encourage adoption. Notably, SoftBank mobile customers also have a 1 in 40 chance for a full refund up to Indexed Smartphone WAU Launch 100,000 JPY (approximately $900 USD). It is also partnered with PayTM from India through the SoftBank Vision Fund. Strategic partnerships and heavy promotions have helped propel 7-Oct-18 4-Nov-18 2-Dec-18 21-Oct-18 11-Nov-18 28-Oct-18 18-Nov-18 14-Oct-18 25-Nov-18 30-Sep-18 rapid adoption of PayPay. The frictionless experience and convenience offered through mobile can help carve out a significant place in existing app habits among Japan’s smartphone users. 40 COPYRIGHT 2019

VIDEO STREAMING

Time Spent in Top 5 Video Streaming Apps up 140% in 2018 vs. 2016 Hours Spent in Top 5 Video Streaming Apps Australia, India, Indonesia, South Korea Two Year Growth and Thailand all saw over 140% growth in 50B +185% time spent in the top 5 video streaming apps in 2018 vs. 2016. This is an indication 40B of consumption habits shifting from desktop and television to mobile. 30B +130% 2016 Convenience trumps all, even the smaller 2017 +95% screen size. 20B 2018 +155% 10B +110% +95% +115% +100% +110% 0 India Japan Brazil France Canada Germany South Korea United States United Kingdom Note: Android phone 42 COPYRIGHT 2019

YouTube Dominates Globally for Time Spent, Except in China 2018 | Top 5 Video Streaming Apps by Time Spent YouTube was the #1 app by time spent in video streaming apps for all markets except China, China India Brazil US South Japan Germany France UK Canada Korea including worldwide, for 2016, 2017 and 2018. Globally, YouTube accounted for 9 of every 10 Tencent 1 YouTube YouTube YouTube YouTube YouTube YouTube YouTube YouTube YouTube Video minutes spent in the top 5 video streaming apps in 2018. YouTube Kids also ranked highly 2 iQIYI Hotstar Netflix Netflix AfreecaTV niconico Netflix Netflix Netflix Netflix in Brazil, Canada and Australia. Amazon Amazon YouTube BBC 3 Youku JioTV Hulu Twitch Prime Prime myCANAL Twitch Kids iPlayer Game-streaming app Twitch, ranked in the top Video Video 5 by time spent in Canada, Brazil, US, Australia, Amazon Amazon YouTube 4 bilibili Prime Twitch Prime pooq AbemaTV Twitch Twitch BBC Sport South Korea and France — an indication of the Kids Video Video growing popularity of mobile gaming and Amazon Amazon esports. Globo 5 ImgoTV Voot Twitch oksusu dTV BILD Molotov Prime Prime Play Video Video Note: Android phone 43 COPYRIGHT 2019

Consumer Spend in the Top 5 Video Streaming Apps Exploded in 2018 App store consumer spending in the top 5 video streaming Growth in Consumer Spend in Top 5 Video Streaming Apps apps worldwide grew 285% in 2018 versus 2016. This is 2016 vs. 2018 predominantly driven by subscription revenue. Netflix was 600% the top app by annual consumer spend in nearly every country and nearly every time period from 2016 to 2018. 400% YouTube was in the top 5 for consumer spend in 2018 in Australia, Canada, France, South Korea, UK and the US. Users spend an especially long time in the Youtube app, 200% clearly consuming a lot of content, and this is convincing many to subscribe in order to remove ads, to play in the background and to download videos for offline viewing. 0% 2018 marked heavy fragmentation in the market, with each India Japan China Brazil France Canada Germany provider wanting to own their content. The launch of South Korea United States United Kingdom Disney’s streaming service Disney+ is set to disrupt the market in 2019. Note: iOS and Google Play Stores; China is iOS only 44 COPYRIGHT 2019

Movie and TV Streaming Services Dominate Top Consumer Spend Charts for Video Streaming Globally, over $2.2B was spent on the top 5 video 2018 | Top Video Streaming Apps by Consumer Spend streaming services in 2018. Netflix held its #1 position in 2018 as the most lucrative video streaming app Brazil Canada China France Germany India Japan South UK US Korea worldwide. However, sports streaming was a large drawcard for streaming services — fueled by league Tencent 1 Netflix Netflix Netflix Netflix Netflix Showroom Netflix Netflix Netflix Video sports as well as cyclical events such as the 2018 Winter Olympics and FIFA World Cup 2018. 2 PlayKids YouTube iQIYI myCANAL DAZN Hotstar Netflix pooq YouTube YouTube 17 - Your Live streaming apps such as BIGO LIVE and Nonolive 3 Globo Play BIGO LIVE Youku Youtube BILD BIGO LIVE Life's YouTube ITV Player HBO NOW were particularly lucrative in APAC, ranking among Moments global and local strongholds such as AbemaTV in Zattoo Watcha 4 HBO GO DAZN Momo L'Equipe.fr Live.me AbemaTV DisneyLife Hulu Japan and Viu in Indonesia and Thailand. Live TV Play Eurosport YouTube 5 BIGO LIVE Live.me ImgoTV BIGO LIVE ALTBalaji whowatch BIGO LIVE BIGO LIVE Player TV 2018 was a breakout year for Tencent Video and Youku — consumer spend in China for the two apps Sports Streaming App grew 745% and 770% from 2016 to 2018, respectively. Has Sports Streaming Capabilities Live Streaming Note: iOS and Google Play Stores; China is iOS only 45 COPYRIGHT 2019

SOCIAL NETWORKING & MESSAGING

Over 685B Hours Spent Globally in Social & Comms Apps in 2018, up 35% From 2016 Half of time spent on mobile globally was in Hours Spent in Social and Communication Apps Social and Communication category apps in 2018. Two Year Growth While time spent in social networking and 120B +40% messaging apps grew year-over-year in 2018, it +35% represented a slightly smaller portion of total time 100B spent on mobile — indicating that mobile's 80B importance continues to spread into other areas of our lives. 2016 +30% 60B 2017 2018 40B Video has become an expected feature for many +45% social and messaging apps. Whether surfacing as +35% 20B +35% +50% +50% live streaming, video calling, or viewing +45% short-form video, apps such as Instagram, 0 Snapchat and Tik Tok have leveraged video in a India Japan Brazil France Canada Germany one-to-one or one-to-many mode to foster South Korea United States United Kingdom deeper engagement, particularly for Gen Z. Note: Android phone 47 COPYRIGHT 2019

Encrypted Messaging, Photos & Videos Spurred Engagement of Social Apps Among the most used Social and Communication 2018 | Top Social & Communication Apps by Average Monthly Sessions Per User Among Top 5 Social & Communication Apps by Average MAU apps globally, WhatsApp Messenger topped the chart for per user engagement in 2018, measured Brazil Canada China France Germany India Japan South UK US by average monthly sessions per user. This Korea illustrates the historical demand for free calls and WhatsApp WhatsApp WhatsApp WhatsApp WhatsApp WeChat Snapchat LINE KakaoTalk Snapchat 1 messages, a simple user interface, ease of use to Messenger Messenger Messenger Messenger Messenger add contacts and interest in encrypted messaging. WhatsApp As a result, WhatsApp has benefited greatly from Facebook Snapchat QQ Snapchat Instagram Twitter Instagram Snapchat Facebook 2 Messenger the network effect over time. Instagram Instagram Kwai(快手) Instagram Instagram Facebook Instagram Facebook Instagram Instagram 3 Outside of WhatsApp Messenger, Snapchat is the Facebook Facebook Facebook most frequent chart-topper for per user Facebook Tik Tok Facebook Facebook Facebook BAND Facebook 4 Messenger Messenger Messenger engagement in the markets analyzed. Specifically, Snapchat ranked #1 In France, the US and Facebook Facebook Facebook Facebook Facebook Pinterest Sina Weibo imo KakaoStory Pinterest 5 Messenger Messenger Messenger Messenger Messenger Australia, an indication of the importance of photos and videos in modern communication. Note: Sessions per user on Android phone; Top Apps by smartphone MAU; if multiple apps on Android phone, average was taken 48 COPYRIGHT 2019

WhatsApp Surpassed Facebook as Most Popular Facebook-Owned App in 2018 WhatsApp Messenger dethroned Facebook by monthly Facebook’s Smartphone MAU active users in September 2018. WhatsApp reached Worldwide mainstream success by disrupting traditional telcos with a free alternative to standard services. Although their value 240 prop has subsequently expanded, this core offering has resulted in continued success in emerging markets where 180 the cost of using a mobile device is still high relative to average income. While the app has been operated autonomously, it has been owned by Facebook since 2014. 120 Notably, Instagram saw the strongest global growth in its Indexed MAU user base at 35% from January 2017 to Dec 2018. 60 The user bases of all of Facebook's properties saw consistent global growth over the last 2 years. Facebook as 0 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 a company came into the spotlight in 2018 amid data privacy headlines, particularly in the US and Europe. Despite 24-month Growth this scrutiny, it is clear most users prioritized convenience — Facebook 20% — WhatsApp Messenger 30% and their existing app habits over privacy concerns. — Facebook Messenger 15% — Instagram 35% 49 COPYRIGHT 2019

TRAVEL

Total Sessions in Travel and Navigation Apps Grew 50% in 2018 From 2016 Travel & Local and Maps & Navigation categories saw strong growth in 2018 for total sessions. Total Sessions in Travel and Maps & Navigation Apps More people are using a wider selection of these Two Year Growth apps than ever before. For a category of apps 120B +5% that are not expected to necessarily be used +55% everyday — such as hotel or airlines apps — but 90B -5% provide a timely use case, growth in total sessions is a strong indicator of adoption overall. 2016 +85% 60B 2017 Whether researching, booking, checking in or 2018 +45% +65% boarding, Travel apps provide a centralized 30B +85% +85% +95% location and notification system for managing travel end-to-end — whether utilizing Google 0 Maps to find local restaurants, Uber to get to India Japan Brazil France Canada those restaurants, Airbnb to access Germany South Korea United States accommodation — mobile is the new personal United Kingdom travel agency for consumers around the world. Note: Android phone 51 COPYRIGHT 2019

Bikes & Scooters Take Off Big Time in 2018 Usage of Top 5 Ride Sharing Apps Mobile provides people with what they need when they need it. For United States consumers in need of transport, mobile is their portal to a wide range of 10 convenient options. Whether it's public transport, car sharing, bikes or Car Sharing Huge user base, slower growth scooters — mobile provides an array of solutions, whatever a consumer's needs may be for distance, cost or comfort. In fact, ride sharing as an 8 industry evolved entirely out of the capabilities and reach mobile provided. 6 Car sharing has amassed a sizable user base in the US and represents a dominant — and still growing — force in the transport industry. Notably, 4 the top 5 car sharing apps grew 25% year over year in 2018. By contrast, Average MAU | 2018 bike and scooter sharing apps had their breakout in 2018 with a 530% 2 growth in user base. However, these apps are still in the early stages of amassing a sizable audience — benefiting from the inroads made by its Bike & Scooter Sharing Smaller user base, very rapid growth car-sharing predecessors. Complementing existing travel options in the 0 0% 100% 200% 300% 400% 500% 600% sector, electric scooters are an additive force in the sharing economy. In fact, Uber was in possible acquisition talks with Bird and Lime. Growth in Average MAU (2017 vs. 2018) Note: Top 5 Apps by Smartphone MAU 52 COPYRIGHT 2019

Airlines Grew Their Global Footprint by 55% in 2018 From 2016 Globally, the average MAU for the top 5 Airlines 2018 | Top 3 Airlines Apps by Average apps grew 55% from 2016 to 2018. More travelers Smartphone MAU than ever before turned to mobile to improve their flight experience. Brazil Canada China France Germany India Japan South UK US Korea Airlines around the world continued to make GOL | China significant investments in their apps. Apps are an easyJet American 1 Airline Air Canada Eastern Air France Lufthansa goIndiGo.in ANA Korean Air mobile Airlines Tickets Airlines extremely effective channel for customer retention, and they allow airlines to establish a direct relationship with their customers — a connection Ryanair Ryanair Azul easyJet Jet Southwest 2 WestJet Air China Cheap JAL Jeju Air Cheap that has been undermined by travel aggregators Airlines mobile Airways Airlines Flights Flights over recent years. This is essential for brands as it provides the best experience for customers — China Ryanair ANA allowing users to book for flights, skip the line with LATAM United Asiana British 3 Southern Cheap Eurowings AirAsia Milage Fly Delta Airlines Airlines Airlines Airways Airlines Flights Club early check-in, manage rewards programs, access in-flight entertainment and receive down-to-the- minute notifications on flights. 53 COPYRIGHT 2019

OTHER INDUSTRIES EMBRACING MOBILE TRANSFORMATION

Dating Apps Have Become the De Facto Dating Tool — Reaching New Monetization Heights in 2018 Mobile dramatically altered the entire dating landscape Global Consumer Spend in Top 10 Dating Apps and became the go-to platform for match-making around the world — displacing traditional and online dating. 2016 2017 2018 $1.5B 1 Tinder Tinder Tinder Tinder has remained the #1 dating app by worldwide 2 Badoo Momo Bumble consumer spend from 2016 through 2018. Bumble has seen phenomenal growth in consumer spend — rising in 3 Momo Bumble Badoo 190% $1B the rankings from outside the top 10 in 2016 to #2 in 4 Match.com Badoo Match.com 2018. Bumble’s unique positioning is that women initiate 5 Zoosk Match.com Grindr the first message. There are a plethora of niche dating POF Online 6 Zoosk Momo Dating apps with nuances to the user interaction. However, at $0.5B POF Online their core, most utilize swiping left and right as a sign of 7 LOVOO Zoosk Dating interest. 8 Pairs tapple tapple OkCupid 9 Pairs Pairs Many dating apps have moved beyond purely romantic Dating $0B 2016 2017 2018 interests to include friending and business connections. POF Online 10 tapple LOVOO Dating Note: iOS and Google Play Stores 55 COPYRIGHT 2019

Mobile Became Our Personal Fitness Trainers & Our Portal to Medical & Wellness Needs Growth in Consumer Spend in Health and Fitness Apps Global consumer spend in Health and Fitness apps have 2016 vs 2018 grown 3x in 2018 from 2016. This is fueled by growth in 320% fitness apps, such as MyFitnessPal, Sweat with Kayla and FiNC as well as the growth of meditation apps like Calm and Headspace — giving consumers an easy, accessible 240% place to access mindfulness and wellness apps amidst the Worldwide growing cultural shift towards wellness. 160% In 2018, we saw meaningful disruption of the medical industry. Downloads of Medical apps have grown in 2018 80% in both mature markets like the US, UK and France at over 35% as well as emerging markets like Brazil, India and 0% Indonesia at 35%, 65% and 110% growth respectively. India Brazil Japan China* France Mobile offers a unique portal to access medical attention Canada Germany South Korea United States by video calling a doctor remotely. United Kingdom *iOS Only 56 COPYRIGHT 2019

MOBILE MARKETING

ASO Best Practices Have Evolved in 2018 App Store Optimization (ASO) is the SEO of apps. It’s crucial for aiding in Breakdown of ASO Updates discovery — driving traffic to your app store page — and conversion — iOS, US, 2018 convincing those users to download your app. ASO is the cornerstone of a complete User Acquisition (UA) strategy comprised of paid and organic marketing. On the iOS App Store, 65% of downloads come from organic search. 46% 24% In 2018, changes to app description were the most common form of ASO updates at 46% of updates, down from 49% in 2017. Icon updates represented the second most frequent ASO at 30%, up from 24% in 2017. However, app name updates occurred 3 percentage points less frequently in 2018 versus 2017. These trends hold across both games and non-gaming apps in the US. In addition to these updates, publishers 30% can leverage updates to screenshots, videos, keyword bank (on iOS) and promotional text (on iOS). Topical events — such as Black Friday or Singles Day, Back-to-School, tentpole sporting events like the World Cup or high-profile app (or app feature) launches represent strategic opportunities for updating ASO to capitalize on traffic. Description Changed Icon Changed Name Changed 58 COPYRIGHT 2019

Advertisers Leverage More Ad Platforms for User Acquisition Ad marketers employed more sophisticated ad strategies Average Number of Ad Platforms Used Top 100 Apps by Downloads, US in 2018 across both iOS and Google Play — an indication of maturation in the industry. Game publishers, who often 12 pave the way in the app economy, saw the greatest 10 increase in the number of ad platforms they utilize — but 35% 45% the change was clear across genres and across both app 8 20% stores. There was still a meaningful difference between 25% 2017 apps and games, with games using 45% and 35% more ad 6 2018 platforms on average across iOS and Google Play, 4 respectively. 2 By utilizing more ad platforms, advertisers can increase coverage, search for better prices and test more 0 iOS Google Play iOS Google Play audiences to find the best return for their advertising investment. Apps Games 59 COPYRIGHT 2019

Paid Ads Drove 15% More US Downloads of Games in 2018 vs. 2017 Growth of Downloads From Paid Ads Top 100 Apps by Downloads, 2017 vs. 2018, US Mobile accounted for 65% of digital ad spend in the US 1000M in 2018. In fact, paid advertising on mobile drove 4 of Apps every 10 downloads among the top 100 apps and games in the US in 2018. Total downloads for top apps 800M and games from paid ads grew 10% year over year across the iOS App Store and Google Play in the US. Games 600M While the general growth trends held between the app stores, there are meaningful differences. Looking specifically at games, 20% more downloads of top 400M games on iOS came from paid UA than top games on Total Downloads Google Play. For app marketers, this is an important 200M benchmark to factor into developing advertising strategies, budget allocation and measuring KPI’s and iOS Google Play return on investment when evaluating the success of 0M app campaigns to drive app downloads. 0% 10% 20% 30% 40% 50% Percent Downloads Paid Note: Weighted average across iOS and Google Play in US of top 100 apps and games by downloads; Lighter color represents 2017 and darker color represents 2018 60 COPYRIGHT 2019

2019 PREDICTIONS

App Store Consumer Spend Will Surpass $120B in 2019 — Double the Size of the Global Box Office Market Worldwide App Store Consumer Spend USD (Billions) $140B In 2019, worldwide app store consumer spend will grow 3 YEAR CAGR: 29% 5x as fast as the overall global economy. Games will fuel $120B the bulk of consumer spend growth in the app stores, as $100B mobile gaming will continue to be the fastest growing form of gaming. China will remain the largest contributor $80B to consumer spend growth in the app stores; however, $60B we expect to see a slight deceleration in the aftermath of the game licensing freeze in China. Consumer spend on $40B in-app subscriptions will largely fuel the 2x growth rate for apps outside of games versus games, albeit games will $20B represent nearly 75% of total consumer spend. $0B 2016 2017 2018 2019F Note: Spend is gross, the cut taken by app stores has been removed; iOS, Google Play, Third-Party Android in China combined 62 COPYRIGHT 2019

Mobile Will Grow to 60% Market Share, Driven by Expansion in Casual and Hardcore Ends of the Spectrum Worldwide Consumer Spending on Games USD (Billions) In 2018, we saw the mobile gaming experience mature. Fortnite $100B and PUBG — along with upgraded smartphone specs — drove multiplayer game mechanics that put them on par with real-time $80B strategy and shooter games on PC/Mac and Consoles in a way that hadn’t been done before, all while complementing existing $60B mobile gaming habits. For many publishers, mobile has the scale — and growth — that makes it a particularly compelling platform. $40B On the opposite side of the spectrum, we expect hyper-casual games with simple gameplay to drive growth in downloads and $20B adoption in 2019. $0B Consumer spend in mobile gaming will reach 60% market share 2013 2014 2015 2016 2017 2018 2019F among all gaming platforms: PC/Mac, console, handheld and Mobile Gaming All Other Gaming mobile. With the aftermath of China's game licensing freeze continuing into 2019, Chinese firms will push harder for Note: All totals include applicable digital and physical game spending, but exclude ad revenue. Mobile gaming includes all app stores (iOS App Store, Google Play, Windows Phone Store, Amazon, Samsung Galaxy and third-party Android stores). Home game console total includes discs, digital games and gaming-related international expansion and mergers and acquisitions could subscription services (Xbox Live and PlayStation Plus). Source: App Annie & IDC become more common. 63 COPYRIGHT 2019

10 Minutes of Every Hour Spent Consuming Media in 2019 Will Be Streaming Video on Mobile Worldwide Consumer Spend in Entertainment Apps The average individual consumes media — across all channels — for USD (Billions) over 7.5 hours each day. In 2019, 10 minutes of every hour spent $8B consuming media across TV and internet will come from individuals streaming video on mobile. Total time spent in video streaming apps per device will grow by 110% from 2016 to 2019. Global consumer spend in $6B Entertainment apps will grow 460%, fueled largely from in-app subscriptions in video streaming apps. Disney is set to disrupt the market in 2019 with the introduction of its 460% $4B streaming service, Disney+ giving Disney four top streaming apps in the space: Disney+, Hulu, ESPN+ — embedded within the ESPN app — and ABC. However, it’s a crowded space with players wanting to own their $2B own content, a similar pattern to cable TV. As a result, on the consumer side we could see a resurgence in piracy, as accessing content requires multiple decentralized subscriptions. With increased competition, we $0B expect consolidation in the space through partnerships and content 2016 2017 2018 2019F bundling or acquisitions over time. Note: iOS and Google Play 64 COPYRIGHT 2019

Niantic’s Harry Potter: Wizards Unite Poised to Exceed $100M in Consumer Spend in First 30 Days Days to Reach $100M in Consumer Spend We expect Harry Potter: Wizards Unite to be a top-charting iOS & Google Play, Worldwide game by downloads, usage and consumer spend. However, the question remains if the Wizards Unite launch will 23x Faster outperform Pokémon GO. While the Pokémon franchise is 10x Faster Pokémon GO worth roughly double the Harry Potter franchise in its 2x Faster entirety, Harry Potter — beginning as a book series versus a Harry Potter game — has a fervent fan following and could attract a new Wizards Unite** segment of casual, sticky gamers. Pokémon GO, however, was first-to-market for a mainstream location-based AR Candy Crush Saga mobile gaming experience, and captured nostalgia within its target market and currently maintains a stronghold of active users. Pokémon GO shattered mobile gaming records, Clash of Clans clearing $100 million in its first two weeks and becoming the fastest game to reach $1 billion in consumer spend. While we 0 100 200 300 don’t expect it to surpass Pokémon GO’s launch, Harry Potter: Days Since Launch* Wizards Unite is set to clear $100 million in its first 30 days — which is no small feat. *Based on earliest release date on either store **Forecasted 65 COPYRIGHT 2019

60% More Apps Will Monetize Through In-App Advertising in 2019, Vying for a Piece of the $250B Digital Advertising Market Growth in Mobile Advertising Spurs Growth in Apps Monetizing Through In-App Ads Mobile has taken over share of advertising spend and is the 100% predominant growth factor behind digital ad spend. In 2018, mobile will account for 62% of global digital ad spend, representing $155 billion, up from 50% in 2017. In the US, 75% mobile surpassed TV ad spend. We expect mobile to account for an increasing share of digital ad spend in 2019. Mobile 50% app publishers are taking note of the changing advertising 60% landscape. In 2019, 60% more apps will monetize through in-app ads. This will increase competition among advertisers. 25% We’ve already seen indications of maturation in advertising 29% 30% strategies for apps leveraging in-app ads as part of their User 0% Acquisition (UA). With more consumers than ever before Growth in Mobile Ad Sales (US) Growth in Mobile Ad Sales (Global) Growth in Apps that Monetize using mobile, and more time being spent on these devices, it Through In-App Ads (Global; Forecasted) is expected for advertising dollars to follow. Mobile is the first screen, and it is here to stay. 2017—2018 2018—2019F 66 COPYRIGHT 2019

TOP APPS & COMPANIES

Worldwide by Monthly Active Users Top Apps of 2018: Worldwide Combined Top Games of 2018: Worldwide Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Facebook Anipop Happy Elements 1 1 WhatsApp Messenger Facebook Honour of Kings Tencent 2 2 Facebook Messenger Facebook Candy Crush Saga Activision Blizzard 3 3 WeChat Tencent Clash of Clans Supercell 4 4 Instagram Facebook PUBG: Exciting Battlefield Tencent 5 5 QQ Tencent PUBG MOBILE Tencent 6 6 Alipay Ant Financial Services Group Clash Royale Supercell 7 7 Taobao Alibaba Group Pokémon GO Niantic 8 8 WiFi Master Key LINKSURE Subway Surfers Kiloo 9 9 Baidu Baidu Helix Jump Voodoo 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 68 COPYRIGHT 2019

Worldwide by Downloads Top Apps of 2018: Worldwide Top Games of 2018: Worldwide Top Companies of 2018: Worldwide Top Companies of 2018: Worldwide Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Facebook United States 1 Voodoo France Messenger Subway 2 Facebook Facebook 2 Kiloo 2 Google United States 2 Ubisoft France Surfers WhatsApp ByteDance 3 Facebook 3 PUBG MOBILE Tencent 3 China 3 Tencent China Messenger ByteDance 4 Tik Tok 4 Free Fire SEA 4 Alibaba Group China 4 Outfit7 Cyprus Serkan 5 Instagram Facebook 5 Rise Up 5 Microsoft United States 5 TabTale Israel Ozyilmaz 6 UC Browser Alibaba Group 6 Love Balls SuperTapx 6 Tencent China 6 Electronic Arts United States Candy Crush Activision 7 SHAREit SHAREit 7 7 Baidu China 7 AppLovin United States Saga Blizzard 8 Snapchat Snap 8 Happy Glass AppLovin 8 Cheetah Mobile China 8 Vivendi France Sniper 3D 9 Netflix Netflix 9 TFG Co 9 Amazon United States 9 Playgendary Germany Assassin 10 Spotify Spotify 10 Kick the Buddy Playgendary 10 Snap United States 10 Miniclip Switzerland 69 COPYRIGHT 2019

Worldwide by Consumer Spend Top Apps of 2018: Worldwide Top Games of 2018: Worldwide Top Companies of 2018: Worldwide Top Companies of 2018: Worldwide Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Fate/Grand 1 Netflix Netflix 1 Sony 1 Tencent China 1 Tencent China Order Honour of InterActiveCorp 2 Tinder InterActiveCorp (IAC) 2 Tencent 2 United States 2 NetEase China Kings (IAC) 3 Tencent Video Tencent 3 Monster Strike mixi 3 Netflix United States 3 Activision Blizzard United States Candy Crush Activision 4 iQIYI Baidu 4 4 Google United States 4 BANDAI NAMCO Japan Saga Blizzard 5 Pandora Music Pandora 5 Lineage M NCSOFT 5 Baidu China 5 Netmarble South Korea Fantasy 6 Kwai(快手) OneSmile 6 Westward NetEase 6 LINE Japan 6 Sony Japan Journey 7 YouTube Google 7 Pokémon GO Niantic 7 Pandora United States 7 Supercell Finland Dragon Ball Z BANDAI 8 Youku Alibaba Group 8 8 Alibaba Group China 8 mixi Japan Dokkan Battle NAMCO 9 LINE LINE 9 Clash of Clans Supercell 9 OneSmile China 9 Playrix Ireland 10 HBO NOW Time Warner 10 Clash Royale Supercell 10 Microsoft United States 10 Giant Network China 70 COPYRIGHT 2019

Argentina by Monthly Active Users Top Apps of 2018: Argentina Combined Top Games of 2018: Argentina Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Clash Royale Supercell 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Instagram Facebook Helix Jump Voodoo 3 3 Facebook Messenger Facebook Free Fire SEA 4 4 MercadoLibre Mercadolibre Trivia Crack Etermax 5 5 Spotify Spotify Pokémon GO Niantic 6 6 Netflix Netflix Truco Blyts Blyts 7 7 Twitter Twitter Clash of Clans Supercell 8 8 Microsoft Word Microsoft PUBG MOBILE Tencent 9 9 Microsoft Outlook Microsoft CodyCross Fanatee 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 71 COPYRIGHT 2019

Argentina by Downloads Top Apps of 2018: Argentina Top Games of 2018: Argentina Top Companies of 2018: Argentina Top Companies of 2018: Argentina Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Facebook United States 1 Voodoo France Messenger 2 Facebook Facebook 2 Free Fire SEA 2 Google United States 2 Outfit7 Cyprus WhatsApp Subway 3 Facebook 3 Kiloo 3 Microsoft United States 3 Electronic Arts United States Messenger Surfers 4 Instagram Facebook 4 Trivia Crack Etermax 4 Cheetah Mobile China 4 TabTale Israel Serkan 5 Netflix Netflix 5 Rise Up 5 Apus Group China 5 Playgendary Germany Ozyilmaz 6 Spotify Spotify 6 Love Balls SuperTapx 6 Baidu China 6 SEA Singapore 7 Wish ContextLogic 7 Pou Zakeh 7 iHandy China 7 Doodle Mobile China WePlay Word 8 Uber Uber Technologies 8 Palabras Cruz 8 Mercadolibre Argentina 8 Miniclip Switzerland Games ByteDance 9 Tik Tok 9 Kick the Buddy Playgendary 9 ContextLogic United States 9 AppLovin United States Block Puzzle 10 Snapchat Snap 10 Hua Weiwei 10 ABISHKKING Hong Kong 10 Vivendi France Jewel 72 COPYRIGHT 2019

Argentina by Consumer Spend Top Apps of 2018: Argentina Top Games of 2018: Argentina Top Companies of 2018: Argentina Top Companies of 2018: Argentina Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters InterActiveCorp 1 Netflix Netflix 1 Clash Royale Supercell 1 United States 1 Supercell Finland (IAC) Candy Crush Activision 2 Tinder InterActiveCorp (IAC) 2 2 Netflix United States 2 Activision Blizzard United States Saga Blizzard 3 happn Happn 3 Free Fire SEA 3 Google United States 3 Netmarble South Korea 4 Google Drive Google 4 Lords Mobile IGG 4 Happn France 4 Electronic Arts United States 5 Spotify Spotify 5 Pokémon GO Niantic 5 Spotify Sweden 5 IGG China 6 HBO GO Time Warner 6 Clash of Clans Supercell 6 Microsoft United States 6 SEA Singapore Elex 7 Sing! by Smule Smule 7 Clash of Kings 7 Time Warner United States 7 Giant Network China Technology Candy Crush Activision 8 Dropbox Dropbox 8 8 Smule United States 8 Playrix Ireland Soda Saga Blizzard 9 Badoo Badoo 9 Slotomania Giant Network 9 Badoo United Kingdom 9 Elex Technology China Marvel Contest 10 Google One Google 10 Netmarble 10 Dropbox United States 10 Niantic United States of Champions 73 COPYRIGHT 2019

Australia by Monthly Active Users Top Apps of 2018: Australia Combined Top Games of 2018: Australia Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Messenger Facebook Pokémon GO Niantic 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Instagram Facebook Helix Jump Voodoo 3 3 WhatsApp Messenger Facebook MobilityWare Solitaire MobilityWare 4 4 Spotify Spotify Clash of Clans Supercell 5 5 Snapchat Snap New Words With Friends Zynga 6 6 eBay eBay Wordscapes PeopleFun 7 7 CommBank Commonwealth Bank of Australia Clash Royale Supercell 8 8 Netflix Netflix Monopoly at Macca's McDonald's 9 9 Uber Uber Technologies Subway Surfers Kiloo 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 74 COPYRIGHT 2019

Australia by Downloads Top Apps of 2018: Australia Top Games of 2018: Australia Top Companies of 2018: Australia Top Companies of 2018: Australia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger 2 Spotify Spotify 2 PUBG MOBILE Tencent 2 Facebook United States 2 Ubisoft France 3 Netflix Netflix 3 Hole.io Voodoo 3 Microsoft United States 3 TabTale Israel Uber 4 Facebook Facebook 4 Fortnite Epic Games 4 United States 4 AppLovin United States Technologies 5 Instagram Facebook 5 Happy Glass AppLovin 5 Snap United States 5 Electronic Arts United States 6 Wish ContextLogic 6 Love Balls SuperTapx 6 Amazon United States 6 Playgendary Germany Serkan 7 UberEATS Uber Technologies 7 Rise Up 7 Telstra Australia 7 Miniclip Switzerland Ozyilmaz WhatsApp InterActiveCorp 8 Facebook 8 Word Link Worzzle 8 United States 8 TFG Co Brazil Messenger (IAC) Monopoly at 9 Snapchat Snap 9 McDonald's 9 Spotify Sweden 9 Aristocrat Australia Macca's 10 Uber Uber Technologies 10 Wordscapes PeopleFun 10 Netflix United States 10 Zynga United States 75 COPYRIGHT 2019

Australia by Consumer Spend Top Apps of 2018: Australia Top Games of 2018: Australia Top Companies of 2018: Australia Top Companies of 2018: Australia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 Heart of Vegas Aristocrat 1 United States 1 Aristocrat Australia (IAC) 2 Netflix Netflix 2 Slotomania Giant Network 2 Netflix United States 2 Giant Network China Cashman 3 YouTube Google 3 Aristocrat 3 Google United States 3 Activision Blizzard United States Casino Candy Crush Activision 4 Bumble App Badoo 4 4 Telstra Australia 4 Playrix Ireland Saga Blizzard AFL Live Slots - House 5 Telstra 5 Giant Network 5 Microsoft United States 5 Supercell Finland Official App of Fun 6 Zoosk Zoosk 6 Fortnite Epic Games 6 Badoo United Kingdom 6 Netmarble South Korea Sweat with 7 Kayla Itsines 7 Clash of Clans Supercell 7 Zoosk United States 7 Zynga United States Kayla 8 LinkedIn Microsoft 8 Pokémon GO Niantic 8 Kayla Itsines Australia 8 Epic Games United States Gardenscapes 9 BIGO LIVE BIGO 9 Playrix 9 BIGO Singapore 9 Electronic Arts United States - New Acres Candy Crush Activision 10 Headspace Headspace 10 10 Headspace United Kingdom 10 Peak Games Turkey Soda Saga Blizzard 76 COPYRIGHT 2019

Brazil by Monthly Active Users Top Apps of 2018: Brazil Combined Top Games of 2018: Brazil Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Free Fire SEA 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Facebook Messenger Facebook Helix Jump Voodoo 3 3 Instagram Facebook Cartola FC Oficial Grupo Globo 4 4 Uber Uber Technologies Clash Royale Supercell 5 5 Netflix Netflix Subway Surfers Kiloo 6 6 Spotify Spotify Farm Heroes Saga Activision Blizzard 7 7 Waze Google Pokémon GO Niantic 8 8 MercadoLibre Mercadolibre Candy Crush Soda Saga Activision Blizzard 9 9 Banco do Brasil Banco do Brasil Pou Zakeh 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 77 COPYRIGHT 2019

Brazil by Downloads Top Apps of 2018: Brazil Top Games of 2018: Brazil Top Companies of 2018: Brazil Top Companies of 2018: Brazil Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Free Fire SEA 1 Facebook United States 1 Voodoo France Messenger WhatsApp 2 Facebook 2 Helix Jump Voodoo 2 Google United States 2 Outfit7 Cyprus Messenger Subway 3 Facebook Facebook 3 Kiloo 3 Microsoft United States 3 TabTale Israel Surfers ByteDance 4 Instagram Facebook 4 PUBG MOBILE Tencent 4 China 4 SEA Singapore 5 Uber Uber Technologies 5 Pou Zakeh 5 Cheetah Mobile China 5 Electronic Arts United States Serkan 6 Netflix Netflix 6 Rise Up 6 iHandy China 6 Miniclip Switzerland Ozyilmaz Uber ByteDance 7 Vigo Video 7 Love Balls SuperTapx 7 United States 7 Vivendi France Technologies Lowtech 8 MercadoLibre Mercadolibre 8 slither.io 8 Baidu China 8 Doodle Mobile China Studios Sniper 3D Caixa Economica 9 Spotify Spotify 9 TFG Co 9 Brazil 9 AppLovin United States Assassin Federal 10 99Taxis XiaoJu 10 Kick the Buddy Playgendary 10 Netflix United States 10 Ubisoft France 78 COPYRIGHT 2019

Brazil by Consumer Spend Top Apps of 2018: Brazil Top Games of 2018: Brazil Top Companies of 2018: Brazil Top Companies of 2018: Brazil Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Netflix Netflix 1 Free Fire SEA 1 Netflix United States 1 Supercell Finland InterActiveCorp 2 Tinder InterActiveCorp (IAC) 2 Clash Royale Supercell 2 United States 2 Activision Blizzard United States (IAC) Candy Crush Activision 3 PlayKids Naspers 3 3 Google United States 3 SEA Singapore Saga Blizzard 4 Globo Play Grupo Globo 4 Pokémon GO Niantic 4 Naspers South Africa 4 Netmarble South Korea 5 Deezer Deezer 5 Lords Mobile IGG 5 Microsoft United States 5 IGG China 6 Google Drive Google 6 Clash of Clans Supercell 6 Grupo Globo Brazil 6 Playrix Ireland Candy Crush Activision 7 happn Happn 7 7 Deezer France 7 Niantic United States Soda Saga Blizzard 8 Whitebook PEBmed 8 Praia Bingo Pipa 8 Happn France 8 Electronic Arts United States Elex 9 LinkedIn Microsoft 9 Clash of Kings 9 PEBmed Brazil 9 Elex Technology China Technology Marvel Contest 10 Sing! by Smule Smule 10 Netmarble 10 Smule United States 10 Tencent China of Champions 79 COPYRIGHT 2019

Canada by Monthly Active Users Top Apps of 2018: Canada Combined Top Games of 2018: Canada Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Facebook Candy Crush Saga Activision Blizzard 1 1 Facebook Messenger Facebook Pokémon GO Niantic 2 2 Instagram Facebook HQ - Live Trivia Game Show Intermedia Labs 3 3 WhatsApp Messenger Facebook Helix Jump Voodoo 4 4 Snapchat Snap Wordscapes PeopleFun 5 5 Weather Network Pelmorex Clash of Clans Supercell 6 6 Netflix Netflix MobilityWare Solitaire MobilityWare 7 7 Spotify Spotify Clash Royale Supercell 8 8 Amazon Amazon Balls VS Blocks Voodoo 9 9 Pinterest Pinterest Fortnite Epic Games 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 80 COPYRIGHT 2019

Canada by Downloads Top Apps of 2018: Canada Top Games of 2018: Canada Top Companies of 2018: Canada Top Companies of 2018: Canada Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger 2 Spotify Spotify 2 Hole.io Voodoo 2 Facebook United States 2 Ubisoft France 3 Instagram Facebook 3 PUBG MOBILE Tencent 3 Microsoft United States 3 AppLovin United States 4 Netflix Netflix 4 Fortnite Epic Games 4 Amazon United States 4 TabTale Israel Serkan 5 Facebook Facebook 5 Rise Up 5 Snap United States 5 Playgendary Germany Ozyilmaz InterActiveCorp 6 Wish ContextLogic 6 Happy Glass AppLovin 6 United States 6 Electronic Arts United States (IAC) Uber 7 Snapchat Snap 7 Love Balls SuperTapx 7 United States 7 Miniclip Switzerland Technologies 8 Bitmoji Snap 8 Wordscapes PeopleFun 8 Spotify Sweden 8 TFG Co Brazil YouTube 9 Google 9 Word Link Worzzle 9 BEC inc Canada 9 Activision Blizzard United States Music WhatsApp 10 Facebook 10 Hello Stars Fastone 10 ContextLogic United States 10 Zynga United States Messenger 81 COPYRIGHT 2019

Canada by Consumer Spend Top Apps of 2018: Canada Top Games of 2018: Canada Top Companies of 2018: Canada Top Companies of 2018: Canada Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) 2 Netflix Netflix 2 Slotomania Giant Network 2 Netflix United States 2 Supercell Finland 3 Bumble App Badoo 3 Pokémon GO Niantic 3 Badoo United Kingdom 3 Giant Network China 4 Google Drive Google 4 Clash of Clans Supercell 4 Google United States 4 Aristocrat Australia 5 Calm Calm 5 Clash Royale Supercell 5 Microsoft United States 5 Playrix Ireland 6 LinkedIn Microsoft 6 Lords Mobile IGG 6 Calm United States 6 Netmarble South Korea Candy Crush Activision 7 MyFitnessPal Under Armour 7 7 Smule United States 7 Electronic Arts United States Soda Saga Blizzard Final Fantasy 8 Headspace Headspace 8 XV: A New MZ 8 Under Armour United States 8 Zynga United States Empire 9 Zoosk Zoosk 9 Fortnite Epic Games 9 Headspace United Kingdom 9 Niantic United States Sweat with DoubleDown 10 Kayla Itsines 10 DoubleU 10 Zoosk United States 10 DoubleU South Korea Kayla Casino 82 COPYRIGHT 2019

China by Monthly Active Users Top Apps of 2018: China Combined Top Games of 2018: China Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WeChat Tencent Anipop Happy Elements 1 1 QQ Tencent Honour of Kings Tencent 2 2 Alipay Ant Financial Services Group PUBG: Exciting Battlefield Tencent 3 3 Taobao Alibaba Group Landlord Poker Tencent 4 4 WiFi Master Key LINKSURE Mini World Block Art Miniwan 5 5 Baidu Baidu Jelly Blast MicroFunPlus 6 6 Tencent Video Tencent QQMahjong Tencent 7 7 iQIYI Baidu CrossFire Tencent 8 8 Amap Alibaba Group Snake Battle Weipai 9 9 QQ Browser Tencent Talking Tom Gold Run Outfit7 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 83 COPYRIGHT 2019

China by Downloads Top Apps of 2018: China iOS Top Games of 2018: China iOS Top Companies of 2018: China iOS Top Companies of 2018: China iOS Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters PUBG: Exciting 1 Tik Tok Toutiao 1 Tencent 1 Tencent China 1 Tencent China Battlefield Honour of 2 Pinduoduo Xunmeng 2 Tencent 2 Alibaba Group China 2 NetEase China Kings PUBG: Full ByteDance 3 iQIYI Baidu 3 Tencent 3 China 3 Voodoo France Ahead 4 Tencent Video Tencent 4 QQ Speed Tencent 4 Baidu China 4 Outfit7 Cyprus 5 WeChat Tencent 5 Identity V NetEase 5 NetEase China 5 Cheetah Mobile China 6 Toutiao Toutiao 6 Travel Frog Hit-Point 6 Meituan Dianping China 6 Ubisoft France 7 Taobao Alibaba Group 7 Hole.io Voodoo 7 China Mobile China 7 AppLovin United States 8 Baidu Baidu 8 Landlord Poker Tencent 8 BabyBus China 8 Vivendi France 9 QQ Tencent 9 Happy Glass AppLovin 9 Xunmeng China 9 Hit-Point Japan Ant Financial 10 Alipay 10 LifeAfter NetEase 10 JD.com China 10 Playgendary Germany Services Group 84 COPYRIGHT 2019

China by Consumer Spend Top Apps of 2018: China iOS Top Games of 2018: China iOS Consumer Top Companies of 2018: China iOS Top Companies of 2018: China iOS Consumer Spend Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Honour of 1 Tencent Video Tencent 1 Tencent 1 Tencent China 1 Tencent China Kings Fantasy 2 iQIYI Baidu 2 Westward NetEase 2 Baidu China 2 NetEase China Journey 3 Kwai(快手) OneSmile 3 QQ Speed Tencent 3 OneSmile China 3 Zilong China Westward 4 Youku Alibaba Group 4 NetEase 4 Alibaba Group China 4 bilibili China Journey Online Momo 5 QQ Tencent 5 Chu Liuxiang NetEase 5 China 5 Perfect World China Technology 6 QQ Music Tencent 6 Onmyoji NetEase 6 NetEase China 6 Happy Elements China 7 Momo Momo Technology 7 King Of Chaos Tencent 7 Ximalaya China 7 miHoYo China 8 Ximalaya FM Ximalaya 8 Ghost NetEase 8 Toutiao China 8 Youzu China 9 WeSing Tencent 9 QQ Dancer Tencent 9 Happy Sunshine China 9 Duoyi China 10 Tantan Momo Technology 10 I am MT 4 Tencent 10 Luojilab China 10 Friend Times China 85 COPYRIGHT 2019

Denmark by Monthly Active Users Top Apps of 2018: Denmark Combined Top Games of 2018: Denmark Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Messenger Facebook Wordfeud Bertheussen 1 1 MobilePay MobilePay Pokémon GO Niantic 2 2 Facebook Facebook Candy Crush Saga Activision Blizzard 3 3 Snapchat Snap Word Snack APNAX 4 4 Instagram Facebook Subway Surfers Kiloo 5 5 Spotify Spotify Clash Royale Supercell 6 6 Netflix Netflix Hay Day Supercell 7 7 LinkedIn Microsoft Clash of Clans Supercell 8 8 e-Boks.dk e-boks Helix Jump Voodoo 9 9 WhatsApp Messenger Facebook Candy Crush Soda Saga Activision Blizzard 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 86 COPYRIGHT 2019

Denmark by Downloads Top Apps of 2018: Denmark Top Games of 2018: Denmark Top Companies of 2018: Denmark Top Companies of 2018: Denmark Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger 2 MobilePay MobilePay 2 Love Balls SuperTapx 2 Microsoft United States 2 Ubisoft France Serkan 3 Wish ContextLogic 3 Rise Up 3 Facebook United States 3 Playgendary Germany Ozyilmaz 4 Snapchat Snap 4 Fortnite Epic Games 4 Snap United States 4 AppLovin United States 5 Bitmoji Snap 5 Paper.io 2 Voodoo 5 DR Denmark 5 TabTale Israel 6 Netflix Netflix 6 Knife Hit Ubisoft 6 MobilePay Denmark 6 Electronic Arts United States Tomb of the 7 Spotify Spotify 7 Playgendary 7 TV 2 Danmark Denmark 7 TFG Co Brazil Mask WePlay 8 Facebook Facebook 8 Ord Kryds 8 ContextLogic United States 8 Miniclip Switzerland Technologies InterActiveCorp 9 Instagram Facebook 9 Toon Blast Peak Games 9 United States 9 Activision Blizzard United States (IAC) PostNord Modern Times 10 PostNord 10 Cash Inc. AppLovin 10 Sweden 10 Cheetah Mobile China Sweden Group 87 COPYRIGHT 2019

Denmark by Consumer Spend Top Apps of 2018: Denmark Top Games of 2018: Denmark Top Companies of 2018: Denmark Top Companies of 2018: Denmark Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) 2 Netflix Netflix 2 Pokémon GO Niantic 2 Netflix United States 2 Playrix Ireland Candy Crush Activision 3 Mofibo Storytel 3 3 Storytel Sweden 3 Supercell Finland Soda Saga Blizzard 4 Viaplay Modern Times Group 4 Hay Day Supercell 4 Microsoft United States 4 Niantic United States Gardenscapes Modern Times 5 Badoo Badoo 5 Playrix 5 Sweden 5 Peak Games Turkey - New Acres Group 6 Spotify Spotify 6 Homescapes Playrix 6 Badoo United Kingdom 6 Netmarble South Korea 7 Dropbox Dropbox 7 ROBLOX Roblox 7 Spotify Sweden 7 Aristocrat Australia 8 LinkedIn Microsoft 8 Toon Blast Peak Games 8 Google United States 8 Zynga United States 9 Google Drive Google 9 Idle Heroes DH Games 9 Under Armour United States 9 Electronic Arts United States Endomondo 10 Under Armour 10 Fortnite Epic Games 10 Dropbox United States 10 FunPlus China Sports Tracker 88 COPYRIGHT 2019

Finland by Monthly Active Users Top Apps of 2018: Finland Combined Top Games of 2018: Finland Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Pokémon GO Niantic 1 1 Facebook Facebook Clash Royale Supercell 2 2 Facebook Messenger Facebook Hill Climb Racing 2 Fingersoft 3 3 Instagram Facebook Paper.io 2 Voodoo 4 4 Spotify Spotify Helix Jump Voodoo 5 5 Snapchat Snap Trivia Crack 2 Etermax 6 6 Fonecta Caller Fonecta Stickman Hook Madbox 7 7 Netflix Netflix Word Snack APNAX 8 8 Twitter Twitter Rise Up Serkan Ozyilmaz 9 9 Ilta-Sanomat Sanoma Fire Balls 3D Voodoo 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 89 COPYRIGHT 2019

Finland by Downloads Top Apps of 2018: Finland Top Games of 2018: Finland Top Companies of 2018: Finland Top Companies of 2018: Finland Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp Serkan 1 Facebook 1 Rise Up 1 Google United States 1 Voodoo France Messenger Ozyilmaz 2 YouTube Music Google 2 Paper.io 2 Voodoo 2 Microsoft United States 2 Ubisoft France Facebook 3 Facebook 3 Helix Jump Voodoo 3 Facebook United States 3 Playgendary Germany Messenger HSL - Tickets, Helsingin seudun 4 route planner and 4 Love Balls SuperTapx 4 Sanoma Finland 4 AppLovin United States liikenne information 5 MobilePay MobilePay 5 Granny DVloper 5 MTV3 Finland 5 TabTale Israel Tomb of the 6 Spotify Spotify 6 Playgendary 6 Snap United States 6 Electronic Arts United States Mask 7 Instagram Facebook 7 Kick the Buddy Playgendary 7 Huawei China 7 Supercell Finland 8 Netflix Netflix 8 Knife Hit Ubisoft 8 Delivery Hero Germany 8 Miniclip Switzerland 9 Snapchat Snap 9 Happy Glass AppLovin 9 Nordea Sweden 9 Cheetah Mobile China 10 Wish ContextLogic 10 Word Snack APNAX 10 MobilePay MobilePay 10 Activision Blizzard United States 90 COPYRIGHT 2019

Finland by Consumer Spend Top Apps of 2018: Finland Top Games of 2018: Finland Top Companies of 2018: Finland Top Companies of 2018: Finland Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters InterActiveCorp InterActiveCorp 1 Tinder 1 Pokémon GO Niantic 1 United States 1 Activision Blizzard United States (IAC) (IAC) Candy Crush Activision 2 Netflix Netflix 2 2 Netflix United States 2 Supercell Finland Saga Blizzard 3 Google Drive Google 3 Clash Royale Supercell 3 Google United States 3 Niantic United States 4 Spotify Spotify 4 Growtopia Ubisoft 4 F-Secure Finland 4 Ubisoft France F-Secure Freedome 5 F-Secure 5 Clash of Clans Supercell 5 Microsoft United States 5 Electronic Arts United States VPN Modern Times 6 Viaplay 6 Hay Day Supercell 6 Spotify Sweden 6 FunPlus China Group Empires & Small Giant Modern Times 7 iDates Boranu 7 7 Sweden 7 Playrix Ireland Puzzles Games Group 020202 Caller - 8 Fonecta 8 Guns of Glory FunPlus 8 MagazineCloner United Kingdom 8 Rovio Finland See who's calling 9 OneDrive Microsoft 9 Idle Heroes DH Games 9 Boranu Netherlands 9 IGG China Candy Crush Activision 10 WordDive WordDive 10 10 Badoo United Kingdom 10 Zynga United States Soda Saga Blizzard 91 COPYRIGHT 2019

France by Monthly Active Users Top Apps of 2018: France Combined Top Games of 2018: France Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Facebook Candy Crush Saga Activision Blizzard 1 1 Facebook Messenger Facebook Clash Royale Supercell 2 2 WhatsApp Messenger Facebook Pokémon GO Niantic 3 3 Instagram Facebook FDJ La Francaise des jeux 4 4 Snapchat Snap Clash of Clans Supercell 5 5 Waze Google Helix Jump Voodoo 6 6 Shazam Apple Candy Crush Soda Saga Activision Blizzard 7 7 Leboncoin Schibsted Word Connect: Search the Word Zenjoy 8 8 Amazon Amazon Subway Surfers Kiloo 9 9 Netflix Netflix Piano Tiles 2 Cheetah Mobile 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 92 COPYRIGHT 2019

France by Downloads Top Apps of 2018: France Top Games of 2018: France Top Companies of 2018: France Top Companies of 2018: France Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger WhatsApp 2 Facebook 2 Love Balls SuperTapx 2 Facebook United States 2 Ubisoft France Messenger 3 Snapchat Snap 3 Pixel Art Easybrain 3 Microsoft United States 3 Electronic Arts United States 4 Netflix Netflix 4 Knife Hit Ubisoft 4 Snap United States 4 AppLovin United States Serkan 5 Instagram Facebook 5 Rise Up 5 Orange SA France 5 TabTale Israel Ozyilmaz Yuka - Scan Subway 6 Kiliweb 6 Kiloo 6 Amazon United States 6 Playgendary Germany de produits Surfers 7 Wish ContextLogic 7 Happy Glass AppLovin 7 ContextLogic United States 7 Activision Blizzard United States Word Cross WePlay Word 8 Waze Google 8 8 Netflix United States 8 Miniclip Switzerland French Games 9 Bitmoji Snap 9 PUBG MOBILE Tencent 9 Toutiao China 9 Vivendi France 10 Tik Tok Toutiao 10 Fortnite Epic Games 10 Kiliweb France 10 Cheetah Mobile China 93 COPYRIGHT 2019

France by Consumer Spend Top Apps of 2018: France Top Games of 2018: France Top Companies of 2018: France Top Companies of 2018: France Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Dragon Ball Z BANDAI 1 Netflix Netflix 1 1 Netflix United States 1 Activision Blizzard United States Dokkan Battle NAMCO InterActiveCorp 2 Deezer Deezer 2 Clash Royale Supercell 2 United States 2 Supercell Finland (IAC) Candy Crush Activision 3 Tinder InterActiveCorp (IAC) 3 3 Deezer France 3 BANDAI NAMCO Japan Saga Blizzard 4 AdoptAGuy GEB AdoptAGuy 4 Clash of Clans Supercell 4 GEB AdoptAGuy France 4 Playrix Ireland Summoners 5 Badoo Badoo 5 GAMEVIL 5 Badoo United Kingdom 5 Netmarble South Korea War 6 LOVOO The Meet Group 6 Lords Mobile IGG 6 Google United States 6 IGG China Candy Crush Activision 7 happn Happn 7 7 The Meet Group United States 7 Electronic Arts United States Soda Saga Blizzard Gardenscapes 8 myCANAL Vivendi 8 Playrix 8 Microsoft United States 8 GAMEVIL South Korea - New Acres 9 Google Drive Google 9 Pokémon GO Niantic 9 Happn France 9 FunPlus China 10 Meetic InterActiveCorp (IAC) 10 Homescapes Playrix 10 Vivendi France 10 Ubisoft France 94 COPYRIGHT 2019

Germany by Monthly Active Users Top Apps of 2018: Germany Combined Top Games of 2018: Germany Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook QuizClash MAG Interactive 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Facebook Messenger Facebook Pokémon GO Niantic 3 3 Amazon Amazon Helix Jump Voodoo 4 4 Instagram Facebook Clash Royale Supercell 5 5 eBay Kleinanzeigen eBay Clash of Clans Supercell 6 6 eBay eBay 4 Pics 1 Word LOTUM 7 7 Spotify Spotify Candy Crush Soda Saga Activision Blizzard 8 8 DB Navigator Deutsche Bahn Subway Surfers Kiloo 9 9 Wetter App WetterOnline Word Connect: Search the Word Zenjoy 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 95 COPYRIGHT 2019

Germany by Downloads Top Apps of 2018: Germany Top Games of 2018: Germany Top Companies of 2018: Germany Top Companies of 2018: Germany Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger 2 Instagram Facebook 2 Happy Glass AppLovin 2 Facebook United States 2 Ubisoft France Facebook 3 Facebook 3 Love Balls SuperTapx 3 Microsoft United States 3 AppLovin United States Messenger 4 Netflix Netflix 4 Pixel Art Easybrain 4 Amazon United States 4 Electronic Arts United States 5 Amazon Amazon 5 PUBG MOBILE Tencent 5 eBay United States 5 TabTale Israel 6 Wish ContextLogic 6 Paper.io 2 Voodoo 6 Snap United States 6 Playgendary Germany Serkan 7 YouTube Music Google 7 Rise Up 7 Samsung Group South Korea 7 Miniclip Switzerland Ozyilmaz 8 Tik Tok Toutiao 8 Balls VS Blocks Voodoo 8 Toutiao China 8 Cheetah Mobile China 9 Spotify Spotify 9 Toon Blast Peak Games 9 ABISHKKING Hong Kong 9 Activision Blizzard United States eBay Subway 10 eBay 10 Kiloo 10 ContextLogic United States 10 Vivendi France Kleinanzeigen Surfers 96 COPYRIGHT 2019

Germany by Consumer Spend Top Apps of 2018: Germany Top Games of 2018: Germany Top Companies of 2018: Germany Top Companies of 2018: Germany Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Gardenscapes InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 Playrix 1 United States 1 Activision Blizzard United States - New Acres (IAC) 2 Netflix Netflix 2 Pokémon GO Niantic 2 Netflix United States 2 Playrix Ireland 3 LOVOO The Meet Group 3 Clash Royale Supercell 3 The Meet Group United States 3 Supercell Finland Candy Crush Activision 4 DAZN Perform Group 4 4 Babbel Germany 4 FunPlus China Saga Blizzard 5 Babbel Babbel 5 Clash of Clans Supercell 5 Google United States 5 Electronic Arts United States Summoners 6 Google Drive Google 6 GAMEVIL 6 Axel Springer Germany 6 IGG China War 7 Deezer Deezer 7 Homescapes Playrix 7 Perform Group United Kingdom 7 Niantic United States 8 iDates Boranu 8 Guns of Glory FunPlus 8 Deezer France 8 Netmarble South Korea Candy Crush Activision 9 BILD Axel Springer 9 9 Boranu Netherlands 9 GAMEVIL South Korea Soda Saga Blizzard Empires & Small Giant 10 komoot Komoot 10 10 Microsoft United States 10 BANDAI NAMCO Japan Puzzles Games 97 COPYRIGHT 2019

Hong Kong by Monthly Active Users Top Apps of 2018: Hong Kong Combined Top Games of 2018: Hong Kong Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Candy Crush Saga Activision Blizzard 1 1 Facebook Facebook Pokémon GO Niantic 2 2 WeChat Tencent Candy Crush Soda Saga Activision Blizzard 3 3 Facebook Messenger Facebook PUBG MOBILE Tencent 4 4 App 1933 - KMB ‧ LWB KMB Disney Tsum Tsum LINE 5 5 Instagram Facebook Travel Frog Hit-Point 6 6 MyObservatory Hong Kong Observatory Clash Royale Supercell 7 7 OpenRice Openrice Arena of Valor SEA 8 8 Apple Daily Next Digital Hong Kong Mahjong Club Recax 9 9 LINE LINE Identity V NetEase 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 98 COPYRIGHT 2019

Hong Kong by Downloads Top Apps of 2018: Hong Kong Top Games of 2018: Hong Kong Top Companies of 2018: Hong Kong Top Companies of 2018: Hong Kong Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 PUBG MOBILE Tencent 1 Google United States 1 Voodoo France Messenger 2 WeChat Tencent 2 Identity V NetEase 2 Facebook United States 2 AppLovin United States Ant Financial 3 Alipay HK 3 Helix Jump Voodoo 3 Tencent China 3 NetEase China Services Group 4 Tik Tok Toutiao 4 Knives Out NetEase 4 Alibaba Group China 4 Tencent China Facebook 5 Facebook 5 Happy Glass AppLovin 5 Microsoft United States 5 Ubisoft France Messenger 6 Facebook Facebook 6 Love Balls SuperTapx 6 PCCW Hong Kong 6 BabyBus China 7 Instagram Facebook 7 Hole.io Voodoo 7 HSBC United Kingdom 7 Playgendary Germany App 1933 - Play a Happy Triton 8 KMB 8 8 Baidu China 8 Activision Blizzard United States KMB ‧ LWB Game Technology Ant Financial 9 Taobao Alibaba Group 9 Arena of Valor SEA 9 China 9 BANDAI NAMCO Japan Services Group PayMe from Magic Piano 10 HSBC 10 Eyu 10 Toutiao China 10 Vivendi France HSBC Tiles 2018 99 COPYRIGHT 2019

Hong Kong by Consumer Spend Top Apps of 2018: Hong Kong Top Games of 2018: Hong Kong Top Companies of 2018: Hong Kong Top Companies of 2018: Hong Kong Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Netflix Netflix 1 Be The King Chuang Cool 1 Tencent China 1 Netmarble South Korea 17 - Your Life's Captain Tsubasa: 2 Paktor 2 KLab 2 Paktor Singapore 2 BANDAI NAMCO Japan Moments Dream Team 3 KKBOX KDDI 3 Shin Sangokushi Youkia 3 Netflix United States 3 Activision Blizzard United States InterActiveCorp GungHo Online 4 Tinder InterActiveCorp (IAC) 4 Arena of Valor SEA 4 United States 4 Japan (IAC) Entertainment 5 JOOX Music Tencent 5 Lineage M NCSOFT 5 KDDI Japan 5 GAMANIA Taiwan Ragnarok M : GungHo Online 6 Google Drive Google 6 6 CyberStep Japan 6 SEA Singapore Eternal Love Entertainment Lineage 2 7 BIGO LIVE BIGO 7 Netmarble 7 LINE Japan 7 NetEase China Revolution 8 LINE LINE 8 Tower of Saviors Mad Head 8 Microsoft United States 8 KLab Japan 9 MOOV PCCW 9 Lords Mobile IGG 9 Google United States 9 Black Beard Game China 10 Lang Live Brilliant Mark 10 Pokémon GO Niantic 10 PCCW Hong Kong 10 Chuang Cool China 100 COPYRIGHT 2019

India by Monthly Active Users Top Apps of 2018: India Combined Top Games of 2018: India Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Ludo King Gametion 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 SHAREit SHAREit PUBG MOBILE Tencent 3 3 Facebook Messenger Facebook Clash of Clans Supercell 4 4 Truecaller Truecaller Doodle Army 2 : Mini Militia Miniclip 5 5 MX Player J2 Interactive Subway Surfers Kiloo 6 6 UC Browser Alibaba Group 8 Ball Pool Miniclip 7 7 Instagram Facebook Temple Run 2 Imangi 8 8 Amazon Amazon World Cricket Championship 2 Nextwave Multimedia 9 9 Paytm One97 Clash Royale Supercell 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 101 COPYRIGHT 2019

India by Downloads Top Apps of 2018: India Top Games of 2018: India Top Companies of 2018: India Top Companies of 2018: India Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Facebook Facebook 1 Ludo King Gametion 1 Facebook United States 1 Outfit7 Cyprus Facebook 2 Facebook 2 Subway Surfers Kiloo 2 Google United States 2 Gamotronix India Messenger Reliance 3 UC Browser Alibaba Group 3 Temple Run 2 Imangi 3 India 3 Doodle Mobile China Industries WhatsApp Candy Crush Activision 4 Facebook 4 4 Toutiao China 4 Imangi United States Messenger Saga Blizzard 5 SHAREit SHAREit 5 Temple Run Imangi 5 Alibaba Group China 5 Nazara India 6 Tik Tok Toutiao 6 Dr. Driving SUD 6 Bharti Airtel India 6 Ilyon Dynamics Israel 7 Vigo Video Toutiao 7 Hill Climb Racing Fingersoft 7 SHAREit China 7 Miniclip Switzerland 8 Hotstar 21st Century Fox 8 PUBG MOBILE Tencent 8 J2 Interactive South Korea 8 Timuz India 9 Truecaller Truecaller 9 My Talking Tom Outfit7 9 Times Group India 9 Activision Blizzard United States Bubble Shooter Ilyon 10 MX Player J2 Interactive 10 10 21st Century Fox United States 10 Million Games India by Ilyon Dynamics 102 COPYRIGHT 2019

India by Consumer Spend Top Apps of 2018: India Top Games of 2018: India Top Companies of 2018: India Top Companies of 2018: India Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters InterActiveCorp 1 Netflix Netflix 1 Teen Patti Octro 1 United States 1 Octro India (IAC) 2 Tinder InterActiveCorp (IAC) 2 Coin Master Moon Active 2 Netflix United States 2 Moon Active Israel 3 Google Drive Google 3 8 Ball Pool Miniclip 3 Riley Cillian Hong Kong 3 Activision Blizzard United States 4 Hotstar 21st Century Fox 4 Teen Patti Gold Moonfrog 4 Google United States 4 Supercell Finland 5 Sing! by Smule Smule 5 PUBG MOBILE Tencent 5 BIGO Singapore 5 Miniclip Switzerland Candy Crush Activision 6 BIGO LIVE BIGO 6 6 Microsoft United States 6 Moonfrog India Saga Blizzard 7 LivU Riley Cillian 7 Clash of Clans Supercell 7 21st Century Fox United States 7 Tencent China Ultimate Teen Play 8 Udemy Udemy 8 8 Smule United States 8 Play Games24x7 India Patti Games24x7 9 LinkedIn Microsoft 9 Lords Mobile IGG 9 Udemy United States 9 IGG China StarMaker 10 StarMaker 10 Zynga Poker Zynga 10 StarMaker United States 10 Netmarble South Korea Karaoke 103 COPYRIGHT 2019

Indonesia by Monthly Active Users Top Apps of 2018: Indonesia Combined Top Games of 2018: Indonesia Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Mobile Legends: Bang bang Moonton 1 1 Facebook Facebook PUBG MOBILE Tencent 2 2 Instagram Facebook Clash of Clans Supercell 3 3 SHAREit SHAREit Helix Jump Voodoo 4 4 LINE LINE Ludo King Gametion 5 5 Facebook Messenger Facebook Free Fire SEA 6 6 UC Browser Alibaba Group Arena of Valor SEA 7 7 GO-JEK GO-JEK Minecraft Pocket Edition Microsoft 8 8 Tokopedia Tokopedia Clash Royale Supercell 9 9 Grab Grab Pou Zakeh 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 104 COPYRIGHT 2019

Indonesia by Downloads Top Apps of 2018: Indonesia Top Games of 2018: Indonesia Top Companies of 2018: Indonesia Top Companies of 2018: Indonesia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Mobile Legends: 1 Facebook Facebook 1 Moonton 1 Facebook United States 1 BabyBus China Bang bang Facebook 2 Facebook 2 Helix Jump Voodoo 2 Google United States 2 Moonton China Messenger WhatsApp 3 Facebook 3 Free Fire SEA 3 Alibaba Group China 3 Doodle Mobile China Messenger 4 UC Browser Alibaba Group 4 Ludo King Gametion 4 Cheetah Mobile China 4 Voodoo France 5 SHAREit SHAREit 5 PUBG MOBILE Tencent 5 Toutiao China 5 SEA Singapore 6 Tik Tok Toutiao 6 Subway Surfers Kiloo 6 SHAREit China 6 Mobirix South Korea 7 Instagram Facebook 7 Arena of Valor SEA 7 Telkom Indonesia Indonesia 7 Outfit7 Cyprus 8 YouTube Go Google 8 Pou Zakeh 8 SEA Singapore 8 Electronic Arts United States Lowtech 9 Shopee SEA 9 slither.io 9 Grab Singapore 9 Vivendi France Studios 10 Hago Hago Games 10 Clash of Clans Supercell 10 Hago Games China 10 Miniclip Switzerland 105 COPYRIGHT 2019

Indonesia by Consumer Spend Top Apps of 2018: Indonesia Top Games of 2018: Indonesia Top Companies of 2018: Indonesia Top Companies of 2018: Indonesia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Mobile Legends: 1 Sing! by Smule Smule 1 Moonton 1 Smule United States 1 Moonton China Bang bang 2 BIGO LIVE BIGO 2 Lords Mobile IGG 2 BIGO Singapore 2 Netmarble South Korea Lineage 2 3 LINE LINE 3 Netmarble 3 LINE Japan 3 SEA Singapore Revolution InterActiveCorp 4 Tinder InterActiveCorp (IAC) 4 Free Fire SEA 4 United States 4 IGG China (IAC) 5 Netflix Netflix 5 PUBG MOBILE Tencent 5 StarMaker United States 5 Kunlun China StarMaker Elex 6 StarMaker 6 Clash of Kings 6 Netflix United States 6 Supercell Finland Karaoke Technology 7 Google Drive Google 7 Zynga Poker Zynga 7 Google United States 7 Elex Technology China 8 JOOX Music Tencent 8 Dragon Nest Tencent 8 Tencent China 8 Tencent China Ragnarok M : GungHo Online 9 Viu PCCW 9 9 Microsoft United States 9 Playrix Ireland Eternal Love Entertainment Legacy of 10 Webcomics NeoBazar 10 Youzu 10 PCCW Hong Kong 10 Activision Blizzard United States Discord 106 COPYRIGHT 2019

Japan by Monthly Active Users Top Apps of 2018: Japan Combined Top Games of 2018: Japan Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company LINE LINE Disney Tsum Tsum LINE 1 1 Twitter Twitter Monster Strike mixi 2 2 Facebook Facebook Pokémon GO Niantic 3 3 Instagram Facebook Puzzle & Dragons GungHo Online Entertainment 4 4 Yahoo! JAPAN Yahoo Japan Knives Out NetEase 5 5 Yahoo! Japan Weather Yahoo Japan Fate/Grand Order Sony 6 6 Amazon Amazon PokoPoko LINE 7 7 Yahoo! Japan Transit Yahoo Japan Animal Crossing: Pocket Camp Nintendo 8 8 McDonald's Japan McDonald's Japan BanG Dream CyberAgent 9 9 Emoticon Keyboard by IO inc IO inc PES 2018 PRO EVOLUTION SOCCER KONAMI 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 107 COPYRIGHT 2019

Japan by Downloads Top Apps of 2018: Japan Top Games of 2018: Japan Top Companies of 2018: Japan Top Companies of 2018: Japan Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Tik Tok Toutiao 1 Knives Out NetEase 1 Google United States 1 Voodoo France 2 LINE LINE 2 Happy Glass AppLovin 2 Yahoo Japan Japan 2 BANDAI NAMCO Japan 3 SmartNews SmartNews 3 Identity V NetEase 3 NTT Japan 3 NetEase China Disney Tsum 4 Instagram Facebook 4 LINE 4 LINE Japan 4 LINE Japan Tsum 5 Yahoo! JAPAN Yahoo Japan 5 Fill MagicAnt 5 Toutiao China 5 MASK Japan 6 Spotify Spotify 6 Balls VS Blocks Voodoo 6 Rakuten Japan 6 AppLovin United States 7 Mercari Mercari 7 PUBG MOBILE Tencent 7 Amazon United States 7 SQUARE ENIX Japan 8 AbemaTV CyberAgent 8 Hole.io Voodoo 8 Facebook United States 8 SEGA SAMMY Japan 9 YouTube Google 9 Human Tower Shion Honda 9 Recruit Holdings Japan 9 KONAMI Japan 10 Google Maps Google 10 Monster Strike mixi 10 KDDI Japan 10 COLOPL Japan 108 COPYRIGHT 2019

Japan by Consumer Spend Top Apps of 2018: Japan Top Games of 2018: Japan Top Companies of 2018: Japan Top Companies of 2018: Japan Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 LINE LINE 1 Monster Strike mixi 1 LINE Japan 1 BANDAI NAMCO Japan Fate/Grand 2 LINE Manga LINE 2 Sony 2 CyberAgent Japan 2 mixi Japan Order Puzzle & GungHo Online InterActiveCorp 3 LINE MUSIC LINE MUSIC 3 3 United States 3 Sony Japan Dragons Entertainment (IAC) Dragon Ball Z BANDAI 4 tapple CyberAgent 4 4 Cocone Japan 4 CyberAgent Japan Dokkan Battle NAMCO 5 Pokecolo Cocone 5 Knives Out NetEase 5 LINE MUSIC Japan 5 LINE Japan Disney Tsum 6 piccoma Kakao Corp 6 LINE 6 DeNA Japan 6 SQUARE ENIX Japan Tsum InterActiveCor GranBlue 7 Pairs 7 CyberAgent 7 Kakao Corp South Korea 7 KONAMI Japan p (IAC) Fantasy GungHo Online 8 Showroom DeNA 8 Pokémon GO Niantic 8 SHUEISHA Japan 8 Japan Entertainment THE BANDAI 9 Netflix Netflix 9 IDOLM@STER 9 Netflix United States 9 COLOPL Japan NAMCO Starlight Stage Jikkyou 10 AWA Music AWA 10 Pawafuru KONAMI 10 AWA Japan 10 NetEase China Puroyakyu 109 COPYRIGHT 2019

Malaysia by Monthly Active Users Top Apps of 2018: Malaysia Combined Top Games of 2018: Malaysia Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Mobile Legends: Bang bang Moonton 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Facebook Messenger Facebook Clash of Clans Supercell 3 3 Instagram Facebook PUBG MOBILE Tencent 4 4 WeChat Tencent Pokémon GO Niantic 5 5 Waze Google Clash Royale Supercell 6 6 Lazada Alibaba Group Candy Crush Soda Saga Activision Blizzard 7 7 Grab Grab Subway Surfers Kiloo 8 8 Telegram Telegram Free Fire SEA 9 9 Shopee SEA Minecraft Pocket Edition Microsoft 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 110 COPYRIGHT 2019

Malaysia by Downloads Top Apps of 2018: Malaysia Top Games of 2018: Malaysia Top Companies of 2018: Malaysia Top Companies of 2018: Malaysia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook Mobile Legends: 1 Facebook 1 Moonton 1 Facebook United States 1 BabyBus China Messenger Bang bang 2 Facebook Facebook 2 PUBG MOBILE Tencent 2 Google United States 2 Electronic Arts United States 3 Tik Tok Toutiao 3 Free Fire SEA 3 Alibaba Group China 3 Vivendi France WhatsApp 4 Facebook 4 Rules of Survival NetEase 4 Tencent China 4 AppLovin United States Messenger 5 Shopee SEA 5 Subway Surfers Kiloo 5 Toutiao China 5 Moonton China 6 Instagram Facebook 6 Love Balls SuperTapx 6 Grab Singapore 6 Voodoo France Candy Crush Activision 7 Grab Grab 7 7 SEA Singapore 7 Doodle Mobile China Saga Blizzard 8 SHAREit SHAREit 8 Happy Glass AppLovin 8 Cheetah Mobile China 8 Outfit7 Cyprus 9 Lazada Alibaba Group 9 Granny DVloper 9 SHAREit China 9 Miniclip Switzerland 10 WeChat Tencent 10 8 Ball Pool Miniclip 10 Baidu China 10 Activision Blizzard United States 111 COPYRIGHT 2019

Malaysia by Consumer Spend Top Apps of 2018: Malaysia Top Games of 2018: Malaysia Top Companies of 2018: Malaysia Top Companies of 2018: Malaysia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Mobile Legends: 1 BIGO LIVE BIGO 1 Moonton 1 BIGO Singapore 1 Moonton China Bang bang Chuang 2 Netflix Netflix 2 Be The King 2 Netflix United States 2 EFUN China Cool 3 Sing! by Smule Smule 3 Rules of Survival NetEase 3 Smule United States 3 Giant Network China InterActiveCorp 4 Tinder InterActiveCorp (IAC) 4 Lords Mobile IGG 4 United States 4 Supercell Finland (IAC) Giant 5 LINE LINE 5 Slotomania 5 Tencent China 5 NetEase China Network 6 Google Drive Google 6 PUBG MOBILE Tencent 6 LINE Japan 6 IGG China 17 - Your Life's 7 Paktor 7 Tower of Saviors Mad Head 7 Paktor Singapore 7 Zynga United States Moments 8 JOOX Music Tencent 8 Zynga Poker Zynga 8 Google United States 8 Chuang Cool China 9 MeMe Live Next Entertainment 9 Clash of Clans Supercell 9 Tian Ge China 9 37games China 10 FindNow Ratech 10 Pokémon GO Niantic 10 Microsoft United States 10 Activision Blizzard United States 112 COPYRIGHT 2019

Mexico by Monthly Active Users Top Apps of 2018: Mexico Combined Top Games of 2018: Mexico Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Candy Crush Saga Activision Blizzard 1 1 Facebook Facebook Clash Royale Supercell 2 2 Facebook Messenger Facebook Pokémon GO Niantic 3 3 Instagram Facebook Helix Jump Voodoo 4 4 Spotify Spotify Free Fire SEA 5 5 Uber Uber Technologies PUBG MOBILE Tencent 6 6 Netflix Netflix Trivia Crack Etermax 7 7 Twitter Twitter Candy Crush Soda Saga Activision Blizzard 8 8 Mi Telcel America Movil Clash of Clans Supercell 9 9 Microsoft Outlook Microsoft Subway Surfers Kiloo 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 113 COPYRIGHT 2019

Mexico by Downloads Top Apps of 2018: Mexico Top Games of 2018: Mexico Top Companies of 2018: Mexico Top Companies of 2018: Mexico Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Facebook United States 1 Voodoo France Messenger WhatsApp 2 Facebook 2 Free Fire SEA 2 Google United States 2 Electronic Arts United States Messenger Subway 3 Facebook Facebook 3 Kiloo 3 Microsoft United States 3 Outfit7 Cyprus Surfers 4 Instagram Facebook 4 Pou Zakeh 4 Toutiao China 4 Vivendi France Plants vs. 5 Spotify Spotify 5 Electronic Arts 5 Cheetah Mobile China 5 TabTale Israel Zombies Candy Crush Activision 6 Snapchat Snap 6 6 Baidu China 6 Doodle Mobile China Saga Blizzard Serkan 7 Tik Tok Toutiao 7 Rise Up 7 Snap United States 7 Activision Blizzard United States Ozyilmaz Sniper 3D Uber 8 Netflix Netflix 8 TFG Co 8 United States 8 Ubisoft France Assassin Technologies 9 Uber Uber Technologies 9 Clash Royale Supercell 9 America Movil Mexico 9 TFG Co Brazil YouTube Lowtech 10 Google 10 slither.io 10 Spotify Sweden 10 Playgendary Germany Music Studios 114 COPYRIGHT 2019

Mexico by Consumer Spend Top Apps of 2018: Mexico Top Games of 2018: Mexico Top Companies of 2018: Mexico Top Companies of 2018: Mexico Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Netflix Netflix 1 Clash Royale Supercell 1 Netflix United States 1 Supercell Finland 2 YouTube Google 2 Free Fire SEA 2 Google United States 2 Activision Blizzard United States Candy Crush Activision InterActiveCorp 3 Tinder InterActiveCorp (IAC) 3 3 United States 3 Electronic Arts United States Saga Blizzard (IAC) 4 HBO GO Time Warner 4 Pokémon GO Niantic 4 Time Warner United States 4 Netmarble South Korea 5 Spotify Spotify 5 Clash of Clans Supercell 5 Microsoft United States 5 SEA Singapore Candy Crush Activision 6 Sing! by Smule Smule 6 6 Smule United States 6 Playrix Ireland Soda Saga Blizzard FOX Latin Marvel Contest 7 21st Century Fox 7 Netmarble 7 Spotify Sweden 7 Niantic United States America of Champions 8 LinkedIn Microsoft 8 Fortnite Epic Games 8 21st Century Fox United States 8 Peak Games Turkey YouTube 9 Google 9 ROBLOX Roblox 9 BPMobile United States 9 IGG China Music 10 Grindr Kunlun 10 Toon Blast Peak Games 10 Badoo United Kingdom 10 Time Warner United States 115 COPYRIGHT 2019

Netherlands by Monthly Active Users Top Apps of 2018: Netherlands Combined Top Games of 2018: Netherlands Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Wordfeud Bertheussen 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Facebook Messenger Facebook Pokémon GO Niantic 3 3 Spotify Spotify Clash Royale Supercell 4 4 Instagram Facebook Clash of Clans Supercell 5 5 Buienradar Bertelsmann Word Snack APNAX 6 6 NU.nl Sanoma Candy Crush Soda Saga Activision Blizzard 7 7 ING Bankieren ING Group Helix Jump Voodoo 8 8 Marktplaats eBay Subway Surfers Kiloo 9 9 Rabo Bankieren Rabobank Hay Day Supercell 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 116 COPYRIGHT 2019

Netherlands by Downloads Top Apps of 2018: Netherlands Top Games of 2018: Netherlands Top Companies of 2018: Netherlands Top Companies of 2018: Netherlands Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger 2 Tikkie ABN AMRO 2 Love Balls SuperTapx 2 Microsoft United States 2 Ubisoft France Serkan 3 DigiD Rijksoverheid 3 Rise Up 3 Facebook United States 3 AppLovin United States Ozyilmaz Facebook 4 Facebook 4 Paper.io 2 Voodoo 4 ABN AMRO Netherlands 4 Playgendary Germany Messenger WePlay Word 5 Spotify Spotify 5 Woord Kruis 5 Rijksoverheid Netherlands 5 Electronic Arts United States Games 6 Wish ContextLogic 6 Fortnite Epic Games 6 Bertelsmann Germany 6 TabTale Israel 7 Netflix Netflix 7 Knife Hit Ubisoft 7 Snap United States 7 Miniclip Switzerland Subway 8 Instagram Facebook 8 Kiloo 8 Samsung Group South Korea 8 Activision Blizzard United States Surfers Microsoft 9 Microsoft 9 Kick the Buddy Playgendary 9 ContextLogic United States 9 TFG Co Brazil Outlook 10 Snapchat Snap 10 Toon Blast Peak Games 10 Spotify Sweden 10 Supercell Finland 117 COPYRIGHT 2019

Netherlands by Consumer Spend Top Apps of 2018: Netherlands Top Games of 2018: Netherlands Top Companies of 2018: Netherlands Top Companies of 2018: Netherlands Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) 2 Netflix Netflix 2 Pokémon GO Niantic 2 Netflix United States 2 Supercell Finland Gardenscapes 3 Google Drive Google 3 Playrix 3 Microsoft United States 3 Playrix Ireland - New Acres 4 LinkedIn Microsoft 4 Clash Royale Supercell 4 Google United States 4 Niantic United States Candy Crush Activision 5 Badoo Badoo 5 5 Badoo United Kingdom 5 IGG China Soda Saga Blizzard 6 happn Happn 6 Lords Mobile IGG 6 Happn France 6 FunPlus China 7 Headspace Headspace 7 Clash of Clans Supercell 7 Bertelsmann Germany 7 Giant Network China Dragon Ball Z BANDAI 8 Spotify Spotify 8 8 Headspace United Kingdom 8 BANDAI NAMCO Japan Dokkan Battle NAMCO 9 Dropbox Dropbox 9 Hay Day Supercell 9 Spotify Sweden 9 Electronic Arts United States 10 RTL XL Bertelsmann 10 Guns of Glory FunPlus 10 Dropbox United States 10 Aristocrat Australia 118 COPYRIGHT 2019

Russia by Monthly Active Users Top Apps of 2018: Russia Combined Top Games of 2018: Russia Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook My Talking Tom Outfit7 1 1 Viber Rakuten Helix Jump Voodoo 2 2 VK Mail.Ru Group Minecraft Pocket Edition Microsoft 3 3 Sberbank Online Sberbank of Russia Subway Surfers Kiloo 4 4 Instagram Facebook My Talking Angela Outfit7 5 5 OK.RU Mail.Ru Group Clash Royale Supercell 6 6 Yandex Search Yandex Clash of Clans Supercell 7 7 Yandex.Browser Yandex Homescapes Playrix 8 8 AliExpress Alibaba Group Talking Tom Gold Run Outfit7 9 9 Opera Browser Opera Pirate Treasures TAPCLAP 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 119 COPYRIGHT 2019

Russia by Downloads Top Apps of 2018: Russia Top Games of 2018: Russia Top Companies of 2018: Russia Top Companies of 2018: Russia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 Helix Jump Voodoo 1 Yandex Russia 1 Voodoo France Messenger 2 VK Mail.Ru Group 2 Knife Hit Ubisoft 2 Mail.Ru Group Russia 2 Ubisoft France Sberbank of Clever — Game Mail.Ru 3 Sberbank Online 3 3 Facebook United States 3 Outfit7 Cyprus Russia with Prizes Group 4 Instagram Facebook 4 Subway Surfers Kiloo 4 Google United States 4 TabTale Israel Sberbank of 5 Joom Joom 5 Paper.io 2 Voodoo 5 Russia 5 Electronic Arts United States Russia 6 Viber Rakuten 6 Granny DVloper 6 Microsoft United States 6 AppLovin United States Serkan 7 Yandex.Browser Yandex 7 Rise Up 7 Joom Russia 7 Vivendi France Ozyilmaz 8 Pandao Mail.Ru Group 8 Love Balls SuperTapx 8 Alibaba Group China 8 Playgendary Germany 9 Tik Tok Toutiao 9 PUBG MOBILE Tencent 9 Rakuten Japan 9 Cheetah Mobile China 10 Yandex Search Yandex 10 My Talking Tom Outfit7 10 ABISHKKING Hong Kong 10 Miniclip Switzerland 120 COPYRIGHT 2019

Russia by Consumer Spend Top Apps of 2018: Russia Top Games of 2018: Russia Top Companies of 2018: Russia Top Companies of 2018: Russia Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Vikings: War of 1 VK Mail.Ru Group 1 Aristocrat 1 Mail.Ru Group Russia 1 Playrix Ireland Clans BOOM: Music Empires & Small Giant 2 UMA 2 2 LitRes Russia 2 IGG China Player Puzzles Games Gardenscapes - 3 OK.RU Mail.Ru Group 3 Playrix 3 UMA Russia 3 Aristocrat Australia New Acres InterActiveCorp 4 Yandex Music Yandex 4 Lords Mobile IGG 4 United States 4 Elex Technology China (IAC) Elex 5 Read! LitRes 5 Clash of Kings 5 Yandex Russia 5 FunPlus China Technology InterActiveCorp World of Tanks Wargaming.n 6 Tinder 6 6 Ivi.ru Russia 6 Wargaming.net Cyprus (IAC) Blitz et 7 ivi.ru Ivi.ru 7 Castle Clash IGG 7 Badoo United Kingdom 7 Supercell Finland 8 Badoo Badoo 8 Homescapes Playrix 8 Google United States 8 Electronic Arts United States King of Avalon: 9 Listen! LitRes 9 FunPlus 9 Mamba Dating Russia 9 Mail.Ru Group Russia Dragon Warfare 10 Mamba Dating Mamba Dating 10 War and Magic EFUN 10 Smule United States 10 Small Giant Games Finland 121 COPYRIGHT 2019

Singapore by Monthly Active Users Top Apps of 2018: Singapore Combined Top Games of 2018: Singapore Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Pokémon GO Niantic 1 1 Facebook Facebook Mobile Legends: Bang bang Moonton 2 2 Instagram Facebook PUBG MOBILE Tencent 3 3 Facebook Messenger Facebook Clash Royale Supercell 4 4 Grab Grab Candy Crush Saga Activision Blizzard 5 5 Carousell Carousell Rules of Survival NetEase 6 6 WeChat Tencent MapleStory M NEXON 7 7 Spotify Spotify Brawl Stars Supercell 8 8 Telegram Telegram Clash of Clans Supercell 9 9 DBS Digibank DBS Bank Candy Crush Soda Saga Activision Blizzard 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 122 COPYRIGHT 2019

Singapore by Downloads Top Apps of 2018: Singapore Top Games of 2018: Singapore Top Companies of 2018: Singapore Top Companies of 2018: Singapore Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 PUBG MOBILE Tencent 1 Google United States 1 Voodoo France Messenger Facebook 2 Facebook 2 Helix Jump Voodoo 2 Facebook United States 2 Ubisoft France Messenger Mobile Legends: 3 GrabFood Grab 3 Moonton 3 Microsoft United States 3 AppLovin United States Bang bang 4 Facebook Facebook 4 Rules of Survival NetEase 4 Alibaba Group China 4 Playgendary Germany 5 Grab Grab 5 Word Link Worzzle 5 Grab Singapore 5 Electronic Arts United States 6 Tik Tok Toutiao 6 Love Balls SuperTapx 6 DBS Bank Singapore 6 Vivendi France 7 ofo ofo 7 Brawl Stars Supercell 7 Tencent China 7 NetEase China 8 DBS Paylah DBS Bank 8 Toon Blast Peak Games 8 SingTel Singapore 8 Tencent China 9 Lazada Alibaba Group 9 Hole.io Voodoo 9 Toutiao China 9 Supercell Finland 10 Instagram Facebook 10 Happy Glass AppLovin 10 Baidu China 10 Activision Blizzard United States 123 COPYRIGHT 2019

Singapore by Consumer Spend Top Apps of 2018: Singapore Top Games of 2018: Singapore Top Companies of 2018: Singapore Top Companies of 2018: Singapore Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Mobile Legends: 1 Netflix Netflix 1 Moonton 1 Netflix United States 1 Netmarble South Korea Bang bang Giant InterActiveCorp 2 BIGO LIVE BIGO 2 Slotomania 2 United States 2 Giant Network China Network (IAC) 3 Tinder InterActiveCorp (IAC) 3 Lords Mobile IGG 3 BIGO Singapore 3 EFUN China 4 Sing! by Smule Smule 4 Pokémon GO Niantic 4 Microsoft United States 4 Moonton China Chuang 5 Carousell Carousell 5 Be The King 5 Paktor Singapore 5 Supercell Finland Cool 6 Viu PCCW 6 MapleStory M NEXON 6 Smule United States 6 NEXON Japan 17 - Your Life's 7 Paktor 7 Summoners War GAMEVIL 7 Carousell Singapore 7 Activision Blizzard United States Moments Lineage 2 8 Google Drive Google 8 Netmarble 8 Tencent China 8 IGG China Revolution 9 LinkedIn Microsoft 9 Dragon Nest Tencent 9 Google United States 9 GAMEVIL South Korea Coffee Meets 10 Coffee Meets Bagel 10 Clash Royale Supercell 10 PCCW Hong Kong 10 Aristocrat Australia Bagel CMB 124 COPYRIGHT 2019

South Korea by Monthly Active Users Top Apps of 2018: South Korea Combined Top Games of 2018: South Korea Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company KakaoTalk Kakao Corp PUBG MOBILE Tencent 1 1 Naver NAVER Clash Royale Supercell 2 2 BAND NAVER Rider Ubisoft 3 3 KakaoStory Kakao Corp Pmang New Matgo Neowiz 4 4 Facebook Facebook Everybody's Marble Netmarble 5 5 Naver Map NAVER Friends Popcorn Kakao Corp 6 6 Instagram Facebook Helix Jump Voodoo 7 7 Daum Kakao Corp Free Fire SEA 8 8 T map SK Group Anipang 2 SundayToz 9 9 Coupang Coupang Clash of Clans Supercell 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 125 COPYRIGHT 2019

South Korea by Downloads Top Apps of 2018: South Korea Top Games of 2018: South Korea Top Companies of 2018: South Korea Top Companies of 2018: South Korea Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 KakaoTalk Kakao Corp 1 PUBG MOBILE Tencent 1 NAVER South Korea 1 Ubisoft France 2 Tik Tok Toutiao 2 Black Desert Pearl Abyss 2 Kakao Corp South Korea 2 Kakao Corp South Korea 3 Naver NAVER 3 Helix Jump Voodoo 3 SK Group South Korea 3 Voodoo France 4 Instagram Facebook 4 Free Fire SEA 4 Google United States 4 Netmarble South Korea 5 Toss Viva Republica 5 Will Hero ZPLAY 5 Samsung Group South Korea 5 AppLovin United States 6 Facebook Facebook 6 Friends Racing Kakao Corp 6 Facebook United States 6 BabyBus China 7 KakaoTaxi Kakao Corp 7 Happy Glass AppLovin 7 Lotte South Korea 7 NEXON Japan 8 Baedal Minjeok Woowa Brothers 8 Knife Hit Ubisoft 8 LG Corporation South Korea 8 Bluehole South Korea Samsung Smart Durango: Wild 9 Samsung Group 9 NEXON 9 Nonghyup South Korea 9 Playgendary Germany Switch Mobile Lands Facebook 10 Facebook 10 Friends Marble Kakao Corp 10 KT Corporation South Korea 10 Pearl Abyss South Korea Messenger 126 COPYRIGHT 2019

South Korea by Consumer Spend Top Apps of 2018: South Korea Top Games of 2018: South Korea Top Companies of 2018: South Korea Top Companies of 2018: South Korea Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 KakaoTalk Kakao Corp 1 Lineage M NCSOFT 1 Kakao Corp South Korea 1 NCSOFT South Korea 2 KakaoPage Kakao Corp 2 Black Desert Pearl Abyss 2 NAVER South Korea 2 Netmarble South Korea Lineage 2 3 Netflix Netflix 3 Netmarble 3 Google United States 3 Pearl Abyss South Korea Revolution 4 pooq pooq 4 MU Awakening Tencent 4 Netflix United States 4 NEXON Japan Everybody's 5 MelOn Kakao Corp 5 Netmarble 5 pooq South Korea 5 Kakao Corp South Korea Marble 6 Azar Hyperconnect 6 Seven Knights Netmarble 6 Hyperconnect South Korea 6 Webzen South Korea Ragnarok M : GungHo Online 7 YouTube Google 7 7 Nextmatch South Korea 7 GAMEVIL South Korea Eternal Love Entertainment Rise of Dynasty: 8 NoonDate Mozzet 8 EFUN 8 Mozzet South Korea 8 EFUN China Three Kingdom 9 Amanda Nextmatch 9 Be The King Chuang Cool 9 Frograms South Korea 9 SundayToz South Korea GungHo Online 10 Watcha Play Frograms 10 Fate/Grand Order Sony 10 Colondee :D South Korea 10 Japan Entertainment 127 COPYRIGHT 2019

Spain by Monthly Active Users Top Apps of 2018: Spain Combined Top Games of 2018: Spain Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Candy Crush Saga Activision Blizzard 1 1 Facebook Facebook Clash Royale Supercell 2 2 Instagram Facebook Pokémon GO Niantic 3 3 Facebook Messenger Facebook Helix Jump Voodoo 4 4 Amazon Amazon Parcheesi STAR Gameberry 5 5 Twitter Twitter Clash of Clans Supercell 6 6 Spotify Spotify Candy Crush Soda Saga Activision Blizzard 7 7 Wallapop Wallapop Trivia Crack Etermax 8 8 Shazam Apple Aworded Etermax 9 9 Microsoft Outlook Microsoft Subway Surfers Kiloo 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 128 COPYRIGHT 2019

Spain by Downloads Top Apps of 2018: Spain Top Games of 2018: Spain Top Companies of 2018: Spain Top Companies of 2018: Spain Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger Facebook Parcheesi 2 Facebook 2 Gameberry 2 Facebook United States 2 Ubisoft France Messenger STAR 3 Instagram Facebook 3 Love Balls SuperTapx 3 Microsoft United States 3 AppLovin United States 4 Tik Tok Toutiao 4 Paper.io 2 Voodoo 4 Amazon United States 4 TabTale Israel Serkan 5 Netflix Netflix 5 Rise Up 5 Schibsted Norway 5 Electronic Arts United States Ozyilmaz WePlay Word 6 Facebook Facebook 6 Palabras Cruz 6 Toutiao China 6 Playgendary Germany Games 7 Wish ContextLogic 7 Happy Glass AppLovin 7 ContextLogic United States 7 Miniclip Switzerland Subway 8 Amazon Amazon 8 Kiloo 8 ABISHKKING Hong Kong 8 Activision Blizzard United States Surfers 9 Spotify Spotify 9 CodyCross Fanatee 9 Netflix United States 9 Supercell Finland YouTube 10 Google 10 Pixel Art Easybrain 10 Snap United States 10 Vivendi France Music 129 COPYRIGHT 2019

Spain by Consumer Spend Top Apps of 2018: Spain Top Games of 2018: Spain Top Companies of 2018: Spain Top Companies of 2018: Spain Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Netflix Netflix 1 Clash Royale Supercell 1 Netflix United States 1 Activision Blizzard United States Candy Crush Activision InterActiveCorp 2 Tinder InterActiveCorp (IAC) 2 2 United States 2 Supercell Finland Saga Blizzard (IAC) 3 Wallapop Wallapop 3 Pokémon GO Niantic 3 Google United States 3 Playrix Ireland 4 Google Drive Google 4 Lords Mobile IGG 4 Wallapop Spain 4 IGG China 5 LOVOO The Meet Group 5 Clash of Clans Supercell 5 Microsoft United States 5 BANDAI NAMCO Japan Dragon Ball Z BANDAI 6 Badoo Badoo 6 6 The Meet Group United States 6 Electronic Arts United States Dokkan Battle NAMCO Gardenscapes 7 Spotify Spotify 7 Playrix 7 Badoo United Kingdom 7 Niantic United States - New Acres 8 LinkedIn Microsoft 8 Homescapes Playrix 8 Smule United States 8 Netmarble South Korea Candy Crush Activision 9 Dropbox Dropbox 9 9 Spotify Sweden 9 FunPlus China Soda Saga Blizzard Elex 10 Sing! by Smule Smule 10 Clash of Kings 10 Babbel Germany 10 Peak Games Turkey Technology 130 COPYRIGHT 2019

Sweden by Monthly Active Users Top Apps of 2018: Sweden Combined Top Games of 2018: Sweden Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Swish payments Getswish Wordfeud Bertheussen 1 1 Facebook Messenger Facebook Pokémon GO Niantic 2 2 Facebook Facebook Candy Crush Saga Activision Blizzard 3 3 Spotify Spotify QuizClash MAG Interactive 4 4 Instagram Facebook Svenska Spel Svenska Spel 5 5 BankID säkerhetsapp Finansiell ID-Teknik Helix Jump Voodoo 6 6 WhatsApp Messenger Facebook Subway Surfers Kiloo 7 7 Snapchat Snap Clash Royale Supercell 8 8 Netflix Netflix Clash of Clans Supercell 9 9 Blocket B locket Hay Day Supercell 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 131 COPYRIGHT 2019

Sweden by Downloads Top Apps of 2018: Sweden Top Games of 2018: Sweden Top Companies of 2018: Sweden Top Companies of 2018: Sweden Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger Swish 2 Getswish 2 Love Balls SuperTapx 2 Facebook United States 2 Ubisoft France payments BankID Serkan 3 Finansiell ID-Teknik 3 Rise Up 3 Microsoft United States 3 AppLovin United States säkerhetsapp Ozyilmaz YouTube Tomb of the Sveriges 4 Google 4 Playgendary 4 Sweden 4 Playgendary Germany Music Mask Television 5 Netflix Netflix 5 Happy Glass AppLovin 5 Snap United States 5 TabTale Israel WePlay Word 6 Snapchat Snap 6 Ordet Kors 6 Getswish Sweden 6 Electronic Arts United States Games Finansiell 7 Spotify Spotify 7 Paper.io 2 Voodoo 7 Sweden 7 Miniclip Switzerland ID-Teknik 8 Bitmoji Snap 8 Fortnite Epic Games 8 Schibsted Norway 8 Cheetah Mobile China InterActiveCorp 9 H&M H&M 9 Knife Hit Ubisoft 9 United States 9 TFG Co Brazil (IAC) 10 Instagram Facebook 10 Kick the Buddy Playgendary 10 Swedbank Sweden 10 Outfit7 Cyprus 132 COPYRIGHT 2019

Sweden by Consumer Spend Top Apps of 2018: Sweden Top Games of 2018: Sweden Top Companies of 2018: Sweden Top Companies of 2018: Sweden Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) 2 Netflix Netflix 2 Pokémon GO Niantic 2 Netflix United States 2 Playrix Ireland Candy Crush Activision 3 Spotify Spotify 3 3 Spotify Sweden 3 Supercell Finland Soda Saga Blizzard Moon 4 Badoo Badoo 4 Coin Master 4 Badoo United Kingdom 4 Niantic United States Active Gardenscapes - 5 Viaplay Modern Times Group 5 Playrix 5 Google United States 5 FunPlus China New Acres 6 Lifesum Lifesum 6 Homescapes Playrix 6 Microsoft United States 6 Moon Active Israel Modern Times 7 Google Drive Google 7 Idle Heroes DH Games 7 Sweden 7 Netmarble South Korea Group 8 Sing! by Smule Smule 8 Guns of Glory FunPlus 8 Smule United States 8 Peak Games Turkey King of Avalon: 9 Dropbox Dropbox 9 FunPlus 9 Lifesum Sweden 9 Electronic Arts United States Dragon Warfare 10 LinkedIn Microsoft 10 Hay Day Supercell 10 Dropbox United States 10 IGG China 133 COPYRIGHT 2019

Switzerland by Monthly Active Users Top Apps of 2018: Switzerland Combined Top Games of 2018: Switzerland Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook QuizClash MAG Interactive 1 1 SBB SBB Candy Crush Saga Activision Blizzard 2 2 Facebook Facebook Clash Royale Supercell 3 3 Facebook Messenger Facebook Clash of Clans Supercell 4 4 20 Minutes Switzerland Tamedia Pokémon GO Niantic 5 5 MeteoSwiss MeteoSwiss Subway Surfers Kiloo 6 6 Instagram Facebook Rider Ubisoft 7 7 Migros – Einkaufen & Sparen Migros Helix Jump Voodoo 8 8 Spotify Spotify Fortnite Epic Games 9 9 Snapchat Snap MobilityWare Solitaire MobilityWare 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 134 COPYRIGHT 2019

Switzerland by Downloads Top Apps of 2018: Switzerland Top Games of 2018: Switzerland Top Companies of 2018: Switzerland Top Companies of 2018: Switzerland Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger Facebook 2 Facebook 2 Love Balls SuperTapx 2 Facebook United States 2 Ubisoft France Messenger Serkan 3 Wish ContextLogic 3 Rise Up 3 Microsoft United States 3 AppLovin United States Ozyilmaz 4 Instagram Facebook 4 Happy Glass AppLovin 4 Swisscom Switzerland 4 Playgendary Germany 5 Spotify Spotify 5 Fortnite Epic Games 5 Snap United States 5 Electronic Arts United States 6 Netflix Netflix 6 Knife Hit Ubisoft 6 Swiss Post Swiss Post 6 TabTale Israel 7 SBB SBB 7 Toon Blast Peak Games 7 ContextLogic United States 7 Vivendi France 8 Snapchat Snap 8 Paper.io 2 Voodoo 8 SBB Switzerland 8 Miniclip Switzerland Subway 9 Facebook Facebook 9 Kiloo 9 Samsung Group South Korea 9 TFG Co Brazil Surfers InterActiveCorp 10 Zalando Zalando 10 Kick the Buddy Playgendary 10 United States 10 Supercell Finland (IAC) 135 COPYRIGHT 2019

Switzerland by Consumer Spend Top Apps of 2018: Switzerland Top Games of 2018: Switzerland Top Companies of 2018: Switzerland Top Companies of 2018: Switzerland Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Netflix Netflix 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) InterActiveCorp 2 Tinder 2 Clash of Clans Supercell 2 Netflix United States 2 Supercell Finland (IAC) Gardenscapes 3 LOVOO The Meet Group 3 Playrix 3 The Meet Group United States 3 Playrix Ireland - New Acres 4 Badoo Badoo 4 Clash Royale Supercell 4 Babbel Germany 4 Electronic Arts United States 5 Azar Hyperconnect 5 Hay Day Supercell 5 Microsoft United States 5 Netmarble South Korea 6 Babbel Babbel 6 Fortnite Epic Games 6 Badoo United Kingdom 6 FunPlus China 7 LinkedIn Microsoft 7 Homescapes Playrix 7 Hyperconnect South Korea 7 BANDAI NAMCO Japan Swift 8 Google Drive Google 8 Pokémon GO Niantic 8 Switzerland 8 Zynga United States Management Candy Crush Activision 9 Zattoo Live TV Zattoo 9 9 Tamedia Switzerland 9 Peak Games Turkey Soda Saga Blizzard 10 Dropbox Dropbox 10 Guns of Glory FunPlus 10 Google United States 10 Aristocrat Australia 136 COPYRIGHT 2019

Taiwan by Monthly Active Users Top Apps of 2018: Taiwan Combined Top Games of 2018: Taiwan Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company LINE LINE Pokémon GO Niantic 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Facebook Messenger Facebook Travel Frog Hit-Point 3 3 Instagram Facebook Arena of Valor SEA 4 4 whoscall NAVER LINE Bubble 2 LINE 5 5 Shopee SEA Tower of Saviors Mad Head 6 6 WeChat Tencent Brown Farm LINE 7 7 Clean Master Cheetah Mobile Free Fire SEA 8 8 McDonald's Daily McDonald's Identity V NetEase 9 9 BusTracker Taipei Verizon Clash Royale Supercell 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 137 COPYRIGHT 2019

Taiwan by Downloads Top Apps of 2018: Taiwan Top Games of 2018: Taiwan Top Companies of 2018: Taiwan Top Companies of 2018: Taiwan Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 Tik Tok Toutiao 1 Travel Frog Hit-Point 1 Google United States 1 LongE Taiwan 2 LINE LINE 2 Knives Out NetEase 2 Facebook United States 2 Voodoo France Facebook 3 Facebook 3 Free Fire SEA 3 Toutiao China 3 Hit-Point Japan Messenger 4 Shopee SEA 4 Identity V NetEase 4 NAVER South Korea 4 SEA Singapore 5 iQIYI Baidu 5 Happy Glass AppLovin 5 LINE Japan 5 BabyBus China 6 Facebook Facebook 6 Arena of Valor SEA 6 Microsoft United States 6 AppLovin United States 7 Instagram Facebook 7 Helix Jump Voodoo 7 Baidu China 7 LINE Japan Magic Piano 8 WeChat Tencent 8 Eyu 8 Taiwan Mobile Taiwan 8 Playgendary Germany Tiles 2018 9 MixerBox MixerBox 9 Love Balls SuperTapx 9 Tencent China 9 Ubisoft France 10 WuTa Camera Benqumark 10 Black Desert Pearl Abyss 10 Alibaba Group China 10 Netmarble South Korea 138 COPYRIGHT 2019

Taiwan by Consumer Spend Top Apps of 2018: Taiwan Top Games of 2018: Taiwan Top Companies of 2018: Taiwan Top Companies of 2018: Taiwan Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 LINE LINE 1 Lineage M NCSOFT 1 LINE Japan 1 GAMANIA Taiwan 17 - Your Life's Tower of 2 Paktor 2 Mad Head 2 Paktor Singapore 2 Netmarble South Korea Moments Saviors Ragnarok M : GungHo Online 3 iQIYI Baidu 3 3 Baidu China 3 SEA Singapore Eternal Love Entertainment 4 Lang Live Brilliant Mark 4 Arena of Valor SEA 4 KDDI Japan 4 Mad Head Hong Kong Lineage 2 GungHo Online 5 KKBOX KDDI 5 Netmarble 5 Brilliant Mark Taiwan 5 Japan Revolution Entertainment InterActiveCorp 6 JustDating Establish Technology 6 Xin Stars Wanin 6 United States 6 LINE Japan (IAC) 7 Pairs InterActiveCorp (IAC) 7 0857online GalaxyOnline 7 Sunfun Taiwan 7 IGS Taiwan Fate/Grand Establish 8 Netflix Netflix 8 Sony 8 Hong Kong 8 37games China Order Technology 9 MeMe Live Next Entertainment 9 Be The King Chuang Cool 9 Google United States 9 GalaxyOnline Taiwan Next 10 UpLive Asia Innovations 10 Pokémon GO Niantic 10 Taiwan 10 Wanin Taiwan Entertainment 139 COPYRIGHT 2019

Thailand by Monthly Active Users Top Apps of 2018: Thailand Combined Top Games of 2018: Thailand Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company LINE LINE Arena of Valor SEA 1 1 Facebook Facebook Candy Crush Saga Activision Blizzard 2 2 Facebook Messenger Facebook PUBG MOBILE Tencent 3 3 Instagram Facebook Pokémon GO Niantic 4 4 Lazada Alibaba Group Free Fire SEA 5 5 K PLUS KASIKORNBANK Hay Day Supercell 6 6 JOOX Music Tencent Panya Panya 7 7 SCB EASY Siam Commercial Bank LINE Bubble 2 LINE 8 8 Shopee SEA Candy Crush Soda Saga Activision Blizzard 9 9 Twitter Twitter Ragnarok M : Eternal Love GungHo Online Entertainment 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 140 COPYRIGHT 2019

Thailand by Downloads Top Apps of 2018: Thailand Top Games of 2018: Thailand Top Companies of 2018: Thailand Top Companies of 2018: Thailand Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Free Fire SEA 1 Facebook United States 1 SEA Singapore Messenger 2 Tik Tok Toutiao 2 Arena of Valor SEA 2 Google United States 2 BabyBus China 3 Facebook Facebook 3 PUBG MOBILE Tencent 3 Toutiao China 3 Voodoo France 4 LINE LINE 4 Helix Jump Voodoo 4 LINE Japan 4 Vivendi France 5 Lazada Alibaba Group 5 Subway Surfers Kiloo 5 SEA Singapore 5 Electronic Arts United States Mobile Legends: 6 Shopee SEA 6 Moonton 6 True Corporation Thailand 6 Outfit7 Cyprus Bang bang 7 JOOX Music Tencent 7 Rules of Survival NetEase 7 Alibaba Group China 7 NetEase China 8 Instagram Facebook 8 Granny DVloper 8 Tencent China 8 AppLovin United States Candy Crush Activision 9 4shared New IT Solutions 9 9 NAVER South Korea 9 Activision Blizzard United States Saga Blizzard Wallet by 10 True Corporation 10 Identity V NetEase 10 Cheetah Mobile China 10 Ubisoft France Truemoney 141 COPYRIGHT 2019

Thailand by Consumer Spend Top Apps of 2018: Thailand Top Games of 2018: Thailand Top Companies of 2018: Thailand Top Companies of 2018: Thailand Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 LINE LINE 1 Arena of Valor SEA 1 LINE Japan 1 SEA Singapore Yulgang 2 Netflix Netflix 2 Longtu Game 2 Netflix United States 2 Netmarble South Korea Mobile 3 BIGO LIVE BIGO 3 PUBG MOBILE Tencent 3 BIGO Singapore 3 LINE Japan Meb: Mobile 4 MEB Corporation 4 Free Fire SEA 4 MEB Corporation Thailand 4 Longtu Game China E-Books InterActiveCorp 5 Tinder InterActiveCorp (IAC) 5 Lords Mobile IGG 5 United States 5 IGG China (IAC) Ragnarok M : GungHo Online 6 Google Drive Google 6 6 OOKBEE Thailand 6 Tencent China Eternal Love Entertainment Lineage 2 7 Sing! by Smule Smule 7 Netmarble 7 Google United States 7 NetEase China Revolution Rules of GungHo Online 8 Tunwalai OOKBEE 8 NetEase 8 Tencent China 8 Japan Survival Entertainment Everybody's 9 Viu PCCW 9 Netmarble 9 Smule United States 9 Kunlun China Marble NHN 10 JOOX Music Tencent 10 Dragon Nest Tencent 10 South Korea 10 Activision Blizzard United States Entertainment 142 COPYRIGHT 2019

Turkey by Monthly Active Users Top Apps of 2018: Turkey Combined Top Games of 2018: Turkey Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Candy Crush Saga Activision Blizzard 1 1 Instagram Facebook PUBG MOBILE Tencent 2 2 Facebook Facebook Clash of Clans Supercell 3 3 Facebook Messenger Facebook 101 Okey by Peak Games Zynga 4 4 Twitter Twitter Helix Jump Voodoo 5 5 Türk Telekom Online Transactions Turk Telekom Clash Royale Supercell 6 6 sahibinden.com sahibinden Head Ball 2 Masomo 7 7 Ministry of Transport, Maritime e-Devlet A Word Game Apps Information Technologies 8 8 and Communication letgo letgo Subway Surfers Kiloo 9 9 My Vodafone TU Vodafone Kelimelik He2 Apps 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 143 COPYRIGHT 2019

Turkey by Downloads Top Apps of 2018: Turkey Top Games of 2018: Turkey Top Companies of 2018: Turkey Top Companies of 2018: Turkey Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Headquarte Rank App Company Rank App Company Rank Company Rank Company Headquarters rs WhatsApp United 1 Facebook 1 Helix Jump Voodoo 1 Facebook 1 Voodoo France Messenger States 2 Instagram Facebook 2 PUBG MOBILE Tencent 2 Turkcell Turkey 2 Outfit7 Cyprus Facebook Subway United 3 Facebook 3 Kiloo 3 Google 3 TabTale Israel Messenger Surfers States United 4 Facebook Facebook 4 Head Ball 2 Masomo 4 Microsoft 4 Ubisoft France States Candy Crush Activision 5 Tik Tok Toutiao 5 5 Toutiao China 5 Zynga United States Saga Blizzard Sniper 3D 6 letgo letgo 6 TFG Co 6 Turk Telekom Turkey 6 Vivendi France Assassin 7 BiP Turkcell 7 Love Balls SuperTapx 7 ABISHKKING Hong Kong 7 Miniclip Switzerland Turkcell My My Talking United 8 Account(Turkc Turkcell 8 Outfit7 8 letgo 8 Activision Blizzard United States Tom States ell Hesabım) Ministry of Transport, 101 Okey by United 9 e-Devlet Maritime and 9 Zynga 9 Vodafone 9 Doodle Mobile China Peak Games Kingdom Communication Türk Telekom Ministry of Transport, Lowtech 10 Online Turk Telekom 10 slither.io 10 Maritime and Turkey 10 TFG Co Brazil Studios Transactions Communication 144 COPYRIGHT 2019

Turkey by Consumer Spend Top Apps of 2018: Turkey Top Games of 2018: Turkey Top Companies of 2018: Turkey Top Companies of 2018: Turkey Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 101 Okey by Peak 1 Azar Hyperconnect 1 Zynga 1 Hyperconnect South Korea 1 Zynga United States Games InterActiveCorp Elex InterActiveCorp 2 Tinder 2 Clash of Kings 2 United States 2 IGG China (IAC) Technology (IAC) 3 Netflix Netflix 3 Lords Mobile IGG 3 Netflix United States 3 Supercell Finland 4 Connected2.me C2M 4 Zynga Poker Zynga 4 C2M Turkey 4 Elex Technology China Long Tech 5 BIGO LIVE BIGO 5 Last Empire-War Z 5 BIGO Singapore 5 Activision Blizzard United States Network Followers 6 Analytics for MobileX 6 Clash of Clans Supercell 6 Riley Cillian Hong Kong 6 Long Tech Network China Instagram Mobile Legends: 7 Bermuda Bermuda Inc. 7 Moonton 7 MobileX Turkey 7 FunPlus China Bang bang Okey by Peak 8 BluTV Dogan Holding 8 Zynga 8 Dogan Holding Turkey 8 Netmarble South Korea Games 9 happn Happn 9 Game of Sultans Mechanist 9 Bermuda Inc. South Korea 9 Onemt China Fission Activision 10 Haahi 10 Candy Crush Saga 10 Happn France 10 Moonton China Technology Blizzard 145 COPYRIGHT 2019

United Kingdom by Monthly Active Users Top Apps of 2018: United Kingdom Combined Top Games of 2018: United Kingdom Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company WhatsApp Messenger Facebook Candy Crush Saga Activision Blizzard 1 1 Facebook Facebook Helix Jump Voodoo 2 2 Facebook Messenger Facebook Pokémon GO Niantic 3 3 Instagram Facebook 8 Ball Pool Miniclip 4 4 Amazon Amazon MobilityWare Solitaire MobilityWare 5 5 eBay eBay Clash of Clans Supercell 6 6 Snapchat Snap Wordscapes PeopleFun 7 7 Twitter Twitter ROBLOX Roblox 8 8 Spotify Spotify Subway Surfers Kiloo 9 9 BBC News BBC Candy Crush Soda Saga Activision Blizzard 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 146 COPYRIGHT 2019

United Kingdom by Downloads Top Apps of 2018: United Kingdom Top Games of 2018: United Kingdom Top Companies of 2018: United Kingdom Top Companies of 2018: United Kingdom Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters WhatsApp 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger Facebook 2 Facebook 2 Happy Glass AppLovin 2 Facebook United States 2 Ubisoft France Messenger 3 Instagram Facebook 3 Hole.io Voodoo 3 Microsoft United States 3 AppLovin United States 4 Netflix Netflix 4 Love Balls SuperTapx 4 Amazon United States 4 Playgendary Germany 5 Snapchat Snap 5 Fortnite Epic Games 5 BBC United Kingdom 5 TabTale Israel Serkan 6 Spotify Spotify 6 Rise Up 6 Snap United States 6 Electronic Arts United States Ozyilmaz 7 Facebook Facebook 7 Word Link Worzzle 7 Sky United Kingdom 7 Miniclip Switzerland InterActiveCorp 8 Wish ContextLogic 8 PUBG MOBILE Tencent 8 United States 8 Cheetah Mobile China (IAC) 9 Amazon Amazon 9 Granny DVloper 9 Toutiao China 9 TFG Co Brazil YouTube 10 Google 10 Baseball Boy Voodoo 10 ITV United Kingdom 10 Activision Blizzard United States Music 147 COPYRIGHT 2019

United Kingdom by Consumer Spend Top Apps of 2018: United Kingdom Top Games of 2018: United Kingdom Top Companies of 2018: United Kingdom Top Companies of 2018: United Kingdom Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Tinder InterActiveCorp (IAC) 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) 2 Netflix Netflix 2 Pokémon GO Niantic 2 Netflix United States 2 Playrix Ireland 3 Bumble App Badoo 3 ROBLOX Roblox 3 Google United States 3 Supercell Finland Gardenscapes 4 Google Drive Google 4 Playrix 4 Badoo United Kingdom 4 Netmarble South Korea - New Acres 5 Headspace Headspace 5 Clash of Clans Supercell 5 Microsoft United States 5 Zynga United States Candy Crush Activision 6 YouTube Google 6 6 Smule United States 6 Electronic Arts United States Soda Saga Blizzard 7 Spotify Spotify 7 Homescapes Playrix 7 Headspace United Kingdom 7 Niantic United States 8 Deezer Deezer 8 Fortnite Epic Games 8 Spotify Sweden 8 Roblox United States 9 Sing! by Smule Smule 9 Toon Blast Peak Games 9 Under Armour United States 9 FunPlus China 10 Calm Calm 10 Lords Mobile IGG 10 Amazon United States 10 Time Warner United States 148 COPYRIGHT 2019

United States by Monthly Active Users Top Apps of 2018: United States Combined Top Games of 2018: United States Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Facebook Pokémon GO Niantic 1 1 Facebook Messenger Facebook Candy Crush Saga Activision Blizzard 2 2 Amazon Amazon New Words With Friends Zynga 3 3 Instagram Facebook HQ - Live Trivia Game Show Intermedia Labs 4 4 Snapchat Snap Helix Jump Voodoo 5 5 Netflix Netflix Clash of Clans Supercell 6 6 Pinterest Pinterest Fortnite Epic Games 7 7 Pandora Music Pandora Solitaire by Harpan Zynga 8 8 Twitter Twitter Clash Royale Supercell 9 9 Spotify Spotify Wordscapes PeopleFun 10 10 Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 149 COPYRIGHT 2019

United States by Downloads Top Apps of 2018: United States Top Games of 2018: United States Top Companies of 2018: United States Top Companies of 2018: United States Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Helix Jump Voodoo 1 Google United States 1 Voodoo France Messenger 2 Instagram Facebook 2 PUBG MOBILE Tencent 2 Facebook United States 2 Ubisoft France 3 Snapchat Snap 3 Fortnite Epic Games 3 Amazon United States 3 TabTale Israel 4 Facebook Facebook 4 Happy Glass AppLovin 4 Microsoft United States 4 AppLovin United States Serkan 5 Netflix Netflix 5 Rise Up 5 Snap United States 5 Playgendary Germany Ozyilmaz 6 Tik Tok Toutiao 6 Love Balls SuperTapx 6 Toutiao China 6 Electronic Arts United States InterActiveCorp 7 Bitmoji Snap 7 ROBLOX Roblox 7 United States 7 Miniclip Switzerland (IAC) 8 Spotify Spotify 8 Hole.io Voodoo 8 Verizon United States 8 Cheetah Mobile China Uber 9 YouTube Google 9 Hello Stars Fastone 9 United States 9 Zynga United States Technologies 10 Amazon Amazon 10 Kick the Buddy Playgendary 10 Comcast United States 10 TFG Co Brazil 150 COPYRIGHT 2019

United States by Consumer Spend Top Apps of 2018: United States Top Games of 2018: United States Top Companies of 2018: United States Top Companies of 2018: United States Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Candy Crush Activision InterActiveCorp 1 Pandora Music Pandora 1 1 United States 1 Activision Blizzard United States Saga Blizzard (IAC) 2 Netflix Netflix 2 Fortnite Epic Games 2 Google United States 2 Giant Network China 3 Tinder InterActiveCorp (IAC) 3 Pokémon GO Niantic 3 Pandora United States 3 Supercell Finland 4 YouTube Google 4 Clash of Clans Supercell 4 Netflix United States 4 Playrix Ireland 5 HBO NOW Time Warner 5 Slotomania Giant Network 5 Time Warner United States 5 Aristocrat Australia Candy Crush Activision 6 Hulu Hulu 6 6 Hulu United States 6 Netmarble South Korea Soda Saga Blizzard 7 Bumble App Badoo 7 Toon Blast Peak Games 7 Badoo United Kingdom 7 Zynga United States 8 YouTube TV Google 8 ROBLOX Roblox 8 Microsoft United States 8 Peak Games Turkey Final Fantasy YouTube 9 Google 9 XV: A New MZ 9 Smule United States 9 Epic Games United States Music Empire Starz 10 STARZ Starz Entertainment 10 Clash Royale Supercell 10 United States 10 Electronic Arts United States Entertainment 151 COPYRIGHT 2019

Vietnam by Monthly Active Users Top Apps of 2018: Vietnam Combined Top Games of 2018: Vietnam Combined iPhone and Android Phone Monthly Active Users iPhone and Android Phone Monthly Active Users Rank App Company Rank App Company Facebook Facebook Arena of Valor SEA 1 1 Facebook Messenger Facebook Free Fire SEA 2 2 Zalo VNG Candy Crush Saga Activision Blizzard 3 3 Zing Mp3 VNG My Talking Tom Outfit7 4 4 Viber Rakuten Clash of Clans Supercell 5 5 Grab Grab Dream League Soccer 2016 First Touch 6 6 Instagram Facebook PUBG MOBILE Tencent 7 7 NhacCuaTui NCT Minecraft Pocket Edition Microsoft 8 8 abPhoto Acer Zombie Tsunami MobiGame 9 9 Tien Len - Tiến Lên - ZingPlay game Skype Microsoft VNG 10 10 bai online Apps are ranked by combined iPhone and Android phone average monthly active users (MAU) across 2018. Pre-installed apps (such as YouTube on Android phone and Safari on iPhone) are excluded. 152 COPYRIGHT 2019

Vietnam by Downloads Top Apps of 2018: Vietnam Top Games of 2018: Vietnam Top Companies of 2018: Vietnam Top Companies of 2018: Vietnam Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Downloads Downloads Apps Downloads Games Downloads Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters Facebook 1 Facebook 1 Arena of Valor SEA 1 Facebook United States 1 VNG Vietnam Messenger 2 Facebook Facebook 2 Free Fire SEA 2 VNG Vietnam 2 BabyBus China 3 Tik Tok Toutiao 3 Helix Jump Voodoo 3 Google United States 3 SEA Singapore My Talking 4 Zalo VNG 4 Outfit7 4 Toutiao China 4 Outfit7 Cyprus Tom 5 Zing Mp3 VNG 5 PUBG MOBILE Tencent 5 NAVER South Korea 5 Voodoo France Subway 6 Shopee SEA 6 Kiloo 6 Alibaba Group China 6 Ubisoft France Surfers Rules of 7 B612 NAVER 7 NetEase 7 VIETTEL Vietnam 7 Electronic Arts United States Survival Zombie 8 Lazada Alibaba Group 8 MobiGame 8 SEA Singapore 8 Vivendi France Tsunami WiFi Master 9 LINKSURE 9 Temple Run 2 Imangi 9 Microsoft United States 9 TabTale Israel Key Talking Tom 10 Kwai(快手) OneSmile 10 Outfit7 10 FPT Corporation Vietnam 10 Mobirix South Korea Gold Run 153 COPYRIGHT 2019

Vietnam by Consumer Spend Top Apps of 2018: Vietnam Top Games of 2018: Vietnam Top Companies of 2018: Vietnam Top Companies of 2018: Vietnam Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Combined iOS and Google Play Consumer Spend Consumer Spend Apps Consumer Spend Games Consumer Spend Rank App Company Rank App Company Rank Company Headquarters Rank Company Headquarters 1 BIGO LIVE BIGO 1 Lords Mobile IGG 1 BIGO Singapore 1 VNG Vietnam InterActiveCorp 2 Google Drive Google 2 Arena of Valor SEA 2 United States 2 SEA Singapore (IAC) The Epoch of 3 Tinder InterActiveCorp (IAC) 3 37games 3 Google United States 3 IGG China Eternity Rise of the 4 Zing Mp3 VNG 4 Onemt 4 VNG Vietnam 4 Supercell Finland Kings iCá - Ban Ca 5 VivaVideo QuVideo 5 VNG 5 XaFun 0 5 37games China Online 6 Karaoke Now XaFun 6 My Country Jedi Games 6 QuVideo China 6 Onemt China Bright - 7 English for Language Apps 7 Idle Heroes DH Games 7 Language Apps Hong Kong 7 Jedi Games China beginners 8 Netflix Netflix 8 Castle Clash IGG 8 Microsoft United States 8 Aseu game China 9 VSCO Visual Supply 9 Onmyoji NetEase 9 Ratech Turkey 9 Lilith China 10 FindNow Ratech 10 Free Fire SEA 10 Netflix United States 10 DH Games China 154 COPYRIGHT 2019

TOP COUNTRIES & CATEGORIES

Top Country Rankings 2018 Worldwide Top Markets 2018 Worldwide Top Markets 2018 Worldwide Top Markets 2018 Worldwide Top Markets by iOS Consumer Spend by Google Play Downloads by Google Play Consumer Spend by iOS Downloads Rank Country Rank Change Rank Country Rank Change Rank Country Rank Change Rank Country Rank Change vs. 2017 vs. 2017 vs. 2017 vs. 2017 1 China - 1 China - 1 India - 1 United States 1 2 United States - 2 United States - 2 Brazil - 2 Japan -1 3 Japan - 3 Japan - 3 United States - 3 South Korea - 4 United Kingdom - 4 United Kingdom - 4 Indonesia - 4 Germany - 5 Russia - 5 Taiwan 1 5 Russia - 5 Taiwan - 6 France - 6 South Korea -1 6 Mexico - 6 United Kingdom - 7 Germany - 7 Australia - 7 Turkey - 7 France - 8 Brazil 1 8 Canada - 8 Vietnam - 8 Canada 1 9 Canada -1 9 Germany - 9 Thailand 1 9 Australia -1 10 Vietnam 1 10 France - 10 South Korea -1 10 Russia - 156 COPYRIGHT 2019

Top Category Rankings 2018 Worldwide Top Categories 2018 Worldwide Top Categories 2018 Worldwide Top Categories 2018 Worldwide Top Categories by iOS Consumer Spend by Google Play Downloads by Google Play Consumer Spend by iOS Downloads Rank Category Rank Change Rank Category Rank Change Rank Category Rank Change Rank Category Rank Change vs. 2017 vs. 2017 vs. 2017 vs. 2017 1 Games - 1 Games - 1 Games - 1 Games - 2 Photo and Video 1 2 Entertainment - 2 Tools - 2 Social - Social 3 Entertainment -1 3 - 3 Entertainment - 3 Entertainment - Networking 4 Utilities - 4 Music - 4 Communication - 4 Lifestyle 1 5 Social Networking - 5 Photo and Video 2 5 Photography - 5 Music & Audio 2 6 Shopping - 6 Lifestyle -1 6 Social - 6 Productivity - Health and 7 Lifestyle 1 7 1 7 Music & Audio 1 7 Communication -3 Fitness Video Players & 8 Finance -1 8 Productivity 2 8 3 8 Health & Fitness 1 Editors 9 Productivity 2 9 Books -3 9 Productivity -2 9 Dating 1 10 Education - 10 Education -1 10 Shopping -1 10 Education -2 157 COPYRIGHT 2019

Further Reading on the Mobile Market More Ways to Grow Your Business With Us: [Webinar] 2019 in Mobile: 5 Things You Need to Know 2019 in Mobile: 5 Things You Need to Know Mobile Gaming in 2019: Top Predictions From the Experts App Annie Intelligence [Webinar] 10 Years of iOS and Google Play Provides accurate mobile market data and insights [Report] The Most Popular iOS Apps of All Time for millions of businesses across the globe. Sign up for free now [Report] The Most Popular Google Play Apps of All Time [Report] The 2017-2022 App Economy Forecast App Annie Connect [Report] Mobile Gaming Extends its Lead: Gaming Spotlight 2017 Review Gives you a full view of your app performance. Consolidate all your app store, usage and advertising Metrics That Matter for Product Managers: The Fundamentals - Part 1 data in one unified dashboard. Sign up for free now Announcing the Top 52 Publishers of 2017 [Report] 2017 Retrospective: A Monumental Year for the App Economy 158 COPYRIGHT 2019

About App Annie App Annie delivers the most trusted mobile data and insights for your business to succeed in the global mobile economy. Over 1 million registered members rely on App Annie to better understand the mobile market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 15 global offices. App Annie has received $157 million in financing from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Report methodology and updates are available here. appannie.com 159 COPYRIGHT 2019