Book Authors

This Experience-focused Leaders episode features Peter Fader, the Wharton School marketing professor, a serial entrepreneur with an exit to the likes of Nike and an inventor of the Customer Lifetime Value calculation as we know it. He is also the author of four books on Customer Centricity.

Mark Osborne is the best-selling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies. He has worked with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last 20 years.

Sabine is the co-editor of The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries and has one of the most popular business podcasts in the UK.

With Scott Brinker, the Godfather of MarTech, Interactive Content, and HubSpot's Ecosystem

Mitchell Levy is the Global Credibility Expert at Credibility Nation. He is a TED speaker and an international bestselling author of over 60 books. Mitchell created dozens of businesses in the Valley, including 4 publishing companies that have published over 850 books.

Dr. Timothy Chou consults for Fortune 500 companies and serves on the public company board of Teradata. He was one of only three people to ever hold the title of President at Oracle. While at Oracle, he authored his first landmark book 'The End of Software'. Dr. Timothy Chou has been a lecturer at Stanford University for 30-plus years. He is also a Founder of Pediatric Moonshot and BevelCloud startups.

Victoria Pelletier is a C-Suite Transformational Leader, speaker, and author. By the time Victoria was 24 years old, she was a COO of a multinational corporation. Now with 20+ years in corporate leadership, Victoria has held senior roles in companies such as Accenture, IBM, and American Express. Victoria was named one of the 50 most influential business leaders in technology by Insight Success. She is the author of the book “Influence Unleashed” which is about harnessing the power of your unique story to create a brand that stands the test of time.

Brett Putter is an author and specialist in the field of organizational culture development. He is the founder and CEO of CultureGene, a Culture Leadership Platform supporting companies to build high-performance hybrid and digital-first cultures. Brett has published two books on company culture: "Culture Decks Decoded" and "Own Your Culture".

With Oren Klaff, Bestselling Author of Pitch Anything and Flip the Script.

Mary Poppen is President and Chief Customer Officer of HRIZONS Employee Experience and Professor of Practice at Michigan State University, teaching in the Customer Experience Management (CXM) Master’s Degree program. She is also a CS Angel investor. Mary has experience building world-class teams and processes for early startups including SuccessFactors, Glint and Involve.ai, as well as large organizations including SAP and LinkedIn. She is also the author of a book entitled “Goodbye, Churn. Hello, Growth!”

Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

Park Howell is an Emmy Award-winning business storytelling coach at the Business of Story and the author of The Narrative Gym for Business and Brand Bewitchery.

Roger Dooley is the best-selling author of Friction, one of the best-in-class books on customer experience, and Brainfluence, a book that defines how we use neuromarketing.

Andy Cunningham is the founder and president of Cunningham Collective and the author of the bestseller “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition”, which was recently featured in Times Square. Andy has played a key role in the launch of numerous technology categories and products, including the Apple Macintosh she worked on with Steve Jobs.

Pamela Wilson is a leading voice in marketing and the author of two must-read books: Master Content Marketing and Master Content Strategy. As the Chief Marketing Officer at DCS: Dental Claim Support, Pamela has 35 years of experience helping businesses generate leads and profits.

Experience-Focused Leaders Podcast’s #4 episode explores the importance of authenticity and hype in adding colors to our world. It highlights stories of such celebrities as The Rolling Stones, The Beatles, Andy Warhol, and more, discussing techniques to create experiences that bring audiences together.

The guest of this Experience-Focused Leaders episode is Ben Guttmann, a marketing communications expert and the author of the “Simply Put: Why Clear Messages Win and How to Design Them” book.

Glenn Poulos is the Vice President and General Manager of NWS, a leading product and service distributor for the mobile broadband and wireless markets.

Lloyed Lobo, an entrepreneur, podcast host, author of a WSJ best-selling book and a community builder. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety.

Barry LaBov is the President and CEO of LaBov Marketing Communications and Training. He is a former rock musician as well as a globally recognized and respected author, speaker, brand strategist and channel engagement specialist. Barry is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. His book ”The Power of Differentiation” provides real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products.

JD Schramm has over 20 years of experience teaching graduate-level courses on communications at Stanford, USC, Columbia, and NYU. He's written the book “Communicate with mastery: Speak with conviction and write for impact”. JD helps clients prepare for venues like Davos or TED Talks, secure a round of funding, nail a job interview or win a pitch.

Tim Ash is a highly-rated keynote speaker, presenter, and bestselling author of “Unleash Your Primal Brain” and “Landing Page Optimization” (over 50,000 copies sold worldwide and translated into six languages).

Mike Maples Jr. is a co-founding Partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade. Before becoming a full-time investor, Mike was a founder with an exit. Some of his investments include Twitter, Twitch.tv, Okta, Chegg, and Demandforce. Mike also co-authored the book “Pattern Breakers: Why Some Start-Ups Change the Future”.

Georgiana Laudi is a co-founder and CEO of the consulting firm Forget the Funnel, and the author of Forget the Funnel book.

With Dean Stoecker, the Executive Chairman at Alteryx and author of The Masterpiece book, a manual for entrepreneurs.

Wes Bush coaches CEOs to scale from 6 to 8 figures in product-led revenue. He is an entrepreneur, author, and product-led growth coach.

Alan Lazaros is the host of the Next Level University podcast and CEO of Next Level University. With over 1,500 episodes broadcast, his podcast ranks among the top podcasts for self-development. Alan's expertise extends beyond the mic; he's a peak performance business coach, using his background in computer engineering and an MBA to offer unique insights. Boasting 900K+ listens, and a global presence in 160+ countries, Alan Lazaros is a powerhouse in the world of self-improvement and entrepreneurial guidance!

Clare Price is the president and CEO of Octain Growth Systems and the author of the book “Smart Marketing Execution: How to Accelerate Profitability, Performance, and Productivity”. This book teaches you how to turn a $1 million company into a $10 million one, then into a $100 million or even a $1 billion company. It answers the two key questions for those wandering in the marketing desert: "Where do I go?" and "How do I get there?"

Greg Head is a software industry veteran with three CRM startups under his belt, including one IPO. He has been in the software Tech startup space for over 30 years. Greg is an advisor to 40 practical SaaS Founders all over the world. He hosts the weekly Practical Founders podcast, interviewing successful entrepreneurs who grew valuable software companies without big funding. Greg also publishes the “Greg’s list”, his curated up-to-date list of software companies in Phoenix, Dallas, Toronto, and other cities outside Silicon Valley.