Chapter 2: Create a Conversation

Make your idea resonate and your audience will want to do more than just listen. Invite them to take part in building ideas through an interactive media experience.

1. High Quality Content Checklist

Establish a strong core idea

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2. Know Your Audience

Connect with the individual

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3. The Content Process

Get the end result

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4. Five Reasons the Best Presenters Start Conversation

The big names strike up a dialogue with their audience

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