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Chapter 3: Make Your Ideas Stick

Viral content takes more than a good idea and witty prose.

1. Visual Storytelling

Go beyond the image to captivate your audience

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2. Storytelling on a Shoestring

A white paper about storytelling into an interactive document from Stanford Graduate School of Business

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3. Tell A  Story, Not A Report

Avoid excess data and sentiment to find equilibrium in your idea

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4. Time = Quantity Over Quality

Content quality and audience engagement is reflected in the amount of time viewers spend on a page, not by the pageview metrics.

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