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Chapter 4: Spread Your Ideas

Top-notch content excites and engages audiences.

1. Four Steps to Versatile, Multifaceted Content

Effectively communicate ideas both in presence and absence

2. Keep Them Reading

Enable follow-ups and encourage response

3. The Medium is the Message

Develop omni-channel content to spread the word - embed, share, analyze, and e-mail your ideas


4. Campaign for Interactive Content

Master strategies for engaging content 

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