Episodes

Georgiana Laudi is a co-founder and CEO of the consulting firm Forget the Funnel, and the author of Forget the Funnel book.

Pamela Wilson is a leading voice in marketing and the author of two must-read books: Master Content Marketing and Master Content Strategy. As the Chief Marketing Officer at DCS: Dental Claim Support, Pamela has 35 years of experience helping businesses generate leads and profits.

Kellie Richter is the EVP, Chief Marketing and Client Experience Officer at First Command Financial Services, serving U.S. military families in their pursuit of financial security.

Andy Cunningham is the founder and president of Cunningham Collective and the author of the bestseller “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition”, which was recently featured in Times Square. Andy has played a key role in the launch of numerous technology categories and products, including the Apple Macintosh she worked on with Steve Jobs.

Roger Dooley is the best-selling author of Friction, one of the best-in-class books on customer experience, and Brainfluence, a book that defines how we use neuromarketing.

Park Howell is an Emmy Award-winning business storytelling coach at the Business of Story and the author of The Narrative Gym for Business and Brand Bewitchery.

Whitney Boyer is a dynamic force in marketing, with high-impact roles like Chief Marketing Officer at LHD Benefit Advisors, Vice President of Marketing & Driver Recruitment at Celadon Group Inc., and Director of Marketing at Quality Companies, LLC. She expertly manages marketing budgets, creates lead generation campaigns, oversees social media teams, coordinates tradeshows, and optimizes Google Analytics and Adwords.

Mike Maples Jr. is a co-founding Partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade. Before becoming a full-time investor, Mike was a founder with an exit. Some of his investments include Twitter, Twitch.tv, Okta, Chegg, and Demandforce. Mike also co-authored the book “Pattern Breakers: Why Some Start-Ups Change the Future”.

Tim Ash is a highly-rated keynote speaker, presenter, and bestselling author of “Unleash Your Primal Brain” and “Landing Page Optimization” (over 50,000 copies sold worldwide and translated into six languages).

Craig Rosenberg is a Chief Platform Officer at Scale Venture Partners where he helps over 50 portfolio companies build go-to-market machines. He co-founded and was a Chief Analyst at TOPO, which really defined the sales tech space. That company was acquired by Gartner where Craig was one of the leaders in the sales practice.

JD Schramm has over 20 years of experience teaching graduate-level courses on communications at Stanford, USC, Columbia, and NYU. He's written the book “Communicate with mastery: Speak with conviction and write for impact”. JD helps clients prepare for venues like Davos or TED Talks, secure a round of funding, nail a job interview or win a pitch.

Jim Yu is the founding CEO and now Executive Chair of BrightEdge, which is the number one enterprise search engine optimization platform. It has over $100 million in revenue and is used by 57 Fortune 100 companies.

David Karel is the CMO at CrunchTime and Zenput. Previously, he was the CMO of Bizo, which was bought by LinkedIn, where David spearheaded and led B2B marketing solutions, and Clari, a unicorn in the sales productivity space.

Dmitry Shevelenko is the Chief Business Officer at Perplexity AI which has raised $165 million in funding and is valued at over $1 billion. Its investors include big names like Jeff Bezos, Nvidia, Databricks and others. Previously, Dmitri served as a co-founder and President at Tortoise. He gained experience by working at various leading mobility and future of work companies: Uber, LinkedIn and Meta.

Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast.

Stan Christensen is a Lecturer at Stanford University teaching a legendary Negotiations class. After graduating from Harvard Business School he joined consulting arm of The Harvard Negotiation Project at Harvard Law School. In this capacity he traveled to over 75 countries and worked with corporations and governments, negotiating transactions and mediating conflicts. And most recently he applied these lessons as a founder and managing partner of an entrepreneur-focused investment bank.

Daniel Melkersson is a former CEO and is now a Board Member of PinMeTo. PinMeTo is a location marketing platform for multi-location enterprises, including Starbucks, DHL, H&M, 7-Eleven, Volvo and Hertz.

Miruna Dragomir is the Chief Marketing Officer of Planable, a content collaboration tool for social media teams. Miruna has been leading the growth efforts at Planable for the past six years and in that time the company went from 50 to 6K active customers. Prior to Planable, Miruna was part of Uber's marketing team and Oracle's social media team.

Barry LaBov is the President and CEO of LaBov Marketing Communications and Training. He is a former rock musician as well as a globally recognized and respected author, speaker, brand strategist and channel engagement specialist. Barry is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. His book ”The Power of Differentiation” provides real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products.

Nathan Beckord is the CEO of Foundersuite, a solution for startups looking to raise money, and Fundingstack for VCs and I-Bankers. Prior to starting Foundersuite, Nathan spent ten years working with over 150 startups as interim CFO, Business Developer and Advisor.

Mary Poppen is President and Chief Customer Officer of HRIZONS Employee Experience and Professor of Practice at Michigan State University, teaching in the Customer Experience Management (CXM) Master’s Degree program. She is also a CS Angel investor. Mary has experience building world-class teams and processes for early startups including SuccessFactors, Glint and Involve.ai, as well as large organizations including SAP and LinkedIn. She is also the author of a book entitled “Goodbye, Churn. Hello, Growth!”

With Oren Klaff, Bestselling Author of Pitch Anything and Flip the Script.

Kristjan Vilosius is the Co-Founder and CEO of Katana – manufacturing ERP software for total visibility. Before Katana, Kristjan was the CEO of one of the largest investment firms in Estonia and had been an angel investor for nearly a decade in technology and manufacturing. He was excited by the impact of these two worlds merging and could see the need for a more modern solution to the outdated business suites of the 90s. With this inspiration, a 10-slide presentation became the beginning of Katana.

After 11 years of sales experience in IT, Telecoms & Cloud, Alex Theuma started a blog on SaaS called SaaScribe. This soon caught on, and he built a powerful network across the SaaS founder and investor community. The blog led to the creation of the first-ever podcast on B2B SaaS, called The SaaS Revolution Show. That led to the first exclusively SaaS-themed meetups in London, Dublin and Berlin. Since then SaaStock has grown to be the biggest B2B SaaS Conference in Europe. It has become the world’s most impactful conference for SaaS founders on the journey to $10M+ Annual Recurring Revenue and beyond.

Brett Putter is an author and specialist in the field of organizational culture development. He is the founder and CEO of CultureGene, a Culture Leadership Platform supporting companies to build high-performance hybrid and digital-first cultures. Brett has published two books on company culture: "Culture Decks Decoded" and "Own Your Culture".

Jay Johnson is the CEO of Coeus Creative Group – a professional training, coaching and management consulting firm. Jay has spent more than 15 years guiding leaders in organizational culture, working with companies such as Ford Motor Company, NASA, General Dynamics, Stellantis, Kentucky Fried Chicken, Johns Hopkins and Nikon. He is an active keynote speaker, author, and he has many millions of views on his TEDx talk on how to deal with difficult people.

Victoria Pelletier is a C-Suite Transformational Leader, speaker, and author. By the time Victoria was 24 years old, she was a COO of a multinational corporation. Now with 20+ years in corporate leadership, Victoria has held senior roles in companies such as Accenture, IBM, and American Express. Victoria was named one of the 50 most influential business leaders in technology by Insight Success. She is the author of the book “Influence Unleashed” which is about harnessing the power of your unique story to create a brand that stands the test of time.

With Pete Flint, 2-time unicorn founder, co-founder and former CEO of Trulia, founding partner at NFX.

Dr. Timothy Chou consults for Fortune 500 companies and serves on the public company board of Teradata. He was one of only three people to ever hold the title of President at Oracle. While at Oracle, he authored his first landmark book 'The End of Software'. Dr. Timothy Chou has been a lecturer at Stanford University for 30-plus years. He is also a Founder of Pediatric Moonshot and BevelCloud startups.

Greg Head is a software industry veteran with three CRM startups under his belt, including one IPO. He has been in the software Tech startup space for over 30 years. Greg is an advisor to 40 practical SaaS Founders all over the world. He hosts the weekly Practical Founders podcast, interviewing successful entrepreneurs who grew valuable software companies without big funding. Greg also publishes the “Greg’s list”, his curated up-to-date list of software companies in Phoenix, Dallas, Toronto, and other cities outside Silicon Valley.

Mitchell Levy is the Global Credibility Expert at Credibility Nation. He is a TED speaker and an international bestselling author of over 60 books. Mitchell created dozens of businesses in the Valley, including 4 publishing companies that have published over 850 books.

Clare Price is the president and CEO of Octain Growth Systems and the author of the book “Smart Marketing Execution: How to Accelerate Profitability, Performance, and Productivity”. This book teaches you how to turn a $1 million company into a $10 million one, then into a $100 million or even a $1 billion company. It answers the two key questions for those wandering in the marketing desert: "Where do I go?" and "How do I get there?"

Alan Lazaros is the host of the Next Level University podcast and CEO of Next Level University. With over 1,500 episodes broadcast, his podcast ranks among the top podcasts for self-development. Alan's expertise extends beyond the mic; he's a peak performance business coach, using his background in computer engineering and an MBA to offer unique insights. Boasting 900K+ listens, and a global presence in 160+ countries, Alan Lazaros is a powerhouse in the world of self-improvement and entrepreneurial guidance!

Eric West is a Strategy & Operations Executive at Kodi Collective, a global leader in traditional and digital printing, print-related services, logistics, and office products. Currently, Kodi Collective is on a mission of providing innovative solutions for storytellers around the world.

CEO, President, and Business Coach, RJ Grimshaw is a bona fide expert in business leadership. Coached at a young age by his father, who owned several different companies, RJ learned the ins and outs of business growth and management when he built a million-dollar company at age 22. After spending twenty years in corporate America, RJ worked his way to the top and, in 2013, became the President and CEO of UniFi Equipment Finance. Under RJ’s leadership and executive direction, UniFi grew from $13 million to $120 million in 6 years.

Lloyed Lobo, an entrepreneur, podcast host, author of a WSJ best-selling book and a community builder. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety.

Laura Gitman is a global expert on corporate sustainability with two decades of experience in strategy consulting.

Wes Bush coaches CEOs to scale from 6 to 8 figures in product-led revenue. He is an entrepreneur, author, and product-led growth coach.

Thomas Smale is the founder and CEO of FE International — a tech-focused M&A advisory firm in the $1-100M global technology sector.

With Mark Organ, the CEO coach at Categorynauts, Founder & CEO at Influitive, and the author of ‘The Messenger is The Message’ book.

Gayle Terry is a customer-focused commercial leader with 20 years of experience in the financial services and utility industries. She's the CMO of Domestic & General group and President of Domestic & General US. D&G is the leading appliance care provider worldwide with a century-long history and over 3,000 employees.

With Guillaume Cabane, the 'Godfather of Growth' & Co-Founder of Hypergrowth Partners

Mike Folgner is a serial entrepreneur in the video space with exits to Twitter/X and Yahoo! Most recently, he founded SnappyTV, later bought by Twitter/X.

Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM.

With Scott Brinker, the Godfather of MarTech, Interactive Content, and HubSpot's Ecosystem

Sabine is the co-editor of The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries and has one of the most popular business podcasts in the UK.

With Kevin Mahaffey, the Founder of Lookout & Investor in 9 unicorns

Glenn Poulos is the Vice President and General Manager of NWS, a leading product and service distributor for the mobile broadband and wireless markets.

Mark Osborne is the best-selling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies. He has worked with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last 20 years.

With Steve King, the former president and CEO of DocuSign

Unlock the world of Product-Led Growth (PLG) in this riveting discussion with our special guest, Kyle Poyar, the operating partner at OpenView.

With Aaron AU, the co-founded SuccessFactors: a global leader in cloud-based HR software.

This Experience-focused Leaders episode features Peter Fader, the Wharton School marketing professor, a serial entrepreneur with an exit to the likes of Nike and an inventor of the Customer Lifetime Value calculation as we know it. He is also the author of four books on Customer Centricity.

The guest of this Experience-Focused Leaders episode is Ben Guttmann, a marketing communications expert and the author of the “Simply Put: Why Clear Messages Win and How to Design Them” book.

With Dean Stoecker, the Executive Chairman at Alteryx and author of The Masterpiece book, a manual for entrepreneurs.

EFL’s Episode #6 discusses Blaine Graboyers’ experience in film, TV, and game world, the difference between investing in shows and tech startups, the importance of storytelling and the complexity of decision-making when managing a startup, “more is less” approach and why it’s necessary to have a high-quality pitch deck.

With Godard Abel, the Founder & CEO of G2

Episode #5 covers the topics of optimizing work in international remote teams, the necessity of learning and using the newest AI tools, building trusting relationships with customers, and being constantly enthusiastic about what you do to succeed.

Experience-Focused Leaders Podcast’s #4 episode explores the importance of authenticity and hype in adding colors to our world. It highlights stories of such celebrities as The Rolling Stones, The Beatles, Andy Warhol, and more, discussing techniques to create experiences that bring audiences together.

With Scott Wharton, General Manager of Logitech's Video Collaboration Group.

Abhinav Kumar, an award-winning Global Chief Marketing & Communications Officer at TCS.

With Josh Elledge, renowned entrepreneur, media expert, and advocate for financial empowerment.