Park Howell is known as The World’s Most Industrious Storyteller, helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation include 20 years running his own ad agency, Park&Co. Park is the founder of the Business of Story and author of Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.