SaaS Guide (Vol 1)

Concepts, Strategies, and Tactics from SaaS Leaders. More content available here: https://www.salesforce.com/solutions/salesforce-for-startups/overview/

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Acknowledgments & Introduction

By Managing Director at Salesforce Incubator | Startup Advisor

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Subscription Economics

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"

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Do the Time

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue

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The Climb

By Tien Tzuo, Founder and CEO, @Zuora. Best Selling Author of "Subscribed"

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Are You a Nice-to-Have?

By Jason Lemkin, Founder, SaaStr and Aaron Ross, Author, Predictable Revenue

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Nailing Your Go-to-Market Positioning

By Judy Loehr, Founder, Bayla Ventures

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Grow Revenue Faster

By Elay Cohen, CEO & Co-Founder, SalesHood

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Sales Distribution & Segmentation Strategies

By Mike Wolff, SVP, Global ISV Partners at Salesforce

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Customer Experience and Success

By Melinda Gonzalez, GVP Customer Success, WeWork

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CRM and Content

By Greg Poirier, CEO, CloudKettle

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Filling the Funnel with Content Marketing

By Amanda Nelson, Senior Director, Community Marketing at Salesforce

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Tools of the Trade

By Greg Poirier, CEO, CloudKettle

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Contributing Authors & About Salesforce for Startups

Flipbook ∙ 7 pages

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