CHAPTER THREE Your online sales operations focus on everything from Online lead management to sales strategy, compensation plans to sales automation. And, most essentially, data Sales management and lead generation. To successfully support your sales team as you move your business online, you will need to have it all in one database and choose the correct payment software for your company. You’ll also need to arm them with the best messenger, video, and audio software out there. The role of your online sales operation team is to enhance the business impact of your sales team, to accomplish this, your sales operations department must include: A handy guide we created with help from our friends at Slack. | 14