Has a visible checkout button and optimized checkout page. This one may seem like a no-brainer, but it is always a good idea to be reminded! Put your checkout button (and all call-to-actions now that I mention it) in a color that stands out against your web pages. The best checkout pages are functional, user-friendly, secure, and Contains an integrated payment processor. well designed. Having an integrated payment solution that processes your customer’s information on your own server allows Send a confirmation email. for more flexibility and customization. You don’t want online shoppers to be redirected off of your website Now that your customer has to a seperate pay site, instead your payment processor had a successful ecommerce should integrate directly into your website. For example, experience, you want to Stripe integrates directly into HubSpot. send them an automated confirmation email that Is SSL certified. includes their order number, In order to protect your customers’ personal and product and payment details, and shipping information. payment information, your website will need an SSL Send this confirmation email from a real email address certificate. Without it, your customers will be susceptible that the customer can reply to if they have questions to hackers and they will lose their faith in your company. regarding their order after the fact. If your customer checked out as a guest, the confirmation email is a great place to offer them the option to sign up for an account. A handy guide we created with help from our friends at Slack. | 18