11 Chasing performance just adds to the complexity and stress involved and may well put long-term investment goals at risk. Taking specific risk on such a fund is simply a gamble. Next time you see an advert for a fund in the paper, avoid the siren calls and take a moment to reflect on the free, sensible, and seemingly boring advice it is obliged to provide: “Past performance is not a guide to future performance.” Authentic investing should be a core part of your Wealth Plan when seeking to live a fulfilled, purposeful and contented life. We don’t chase performance, we design Wealth Plans by being risk managers, so you can secure all that you value. Get in touch to find out more about our Authentic Investing Approach at [email protected] or book a call with the team here. 18 Jonathan M. Gibson CFP™, Chartered Fellow (Financial Planning) www.wellsgibson.uk
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