The Logo Design Process Your logo is a key pillar of your company’s identity, and the process through which it is created and refined is important to your long-term success. We see a lot of competitors who ask a handful of questions before disappearing for a period of time, returning with a logo and an invoice. We prefer to take a more collaborative approach that keeps you involved at every stage. Here’s what to expect: Understanding Your Brand: We feel that your logo should communicate both who and what you are. It should speak to your audience on a subconscious level and make a positive impression upon them. We begin every logo design project with a client interview, during which we’ll attempt to build an understanding of the tangible and intangible things that make your company and team unique. Concept: Before we draw a single line, we’ll discuss the vision for your company logo with you. We don’t want to waste your time with logos that don’t fit your vision, and we don’t want to overwhelm you with dozens of options. By working with you to set a standard upfront, we’ll be able to develop a handful of options that meet your expectations. Review & Revise: We’ll present you with a few options that we’ve created based on the information you’ve given us. You’ll have the opportunity to review each of them and provide feedback for revisions. In many cases, our clients end up combining elements of several early logo designs to create a final product they’re happy with. Delivery: Once we’ve crafted a logo design that you’re happy with, we’ll provide you with all of the digital files you’ll need to put the logo to good use, as well as a release granting you sole ownership of your new company logo.