11:11 #7 d s Notes Done d Chat GPT – n n friend or foe? i e In a recession, more is more, and marketers often k need to work with less. In this case, we vote to r accept the friend request, but enter the relationship wisely. Leverage it to help with e m automation, content creation, thought-starters, market research, etc. -another support tool for d your arsenal. The Bottom Line -Generative AI's achievements, n om built on the backs of 2+ decades of machine learning research and development advances are c undoubtedly impressive —but the tech world's hype-bubble-to-bust cycle is swifter than ever, Wu Re too. Proceed with caution.