The Role of Social Proof and Defaults in Influencing Consumer Choices

A talk with Tim Ash, International Keynote Speaker, Bestselling Author, and Executive Advisor. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation. Tim emphasizes leveraging pain points in marketing, the power of storytelling, and the necessity of understanding the audience. He advocates for tailored marketing strategies that address specific needs and foster long-term customer relationships.