Our Mission Greenspoon was started to provide greater transparency around the source of our food. Today, we’re a catalyst for change, linking grocery shopping to food systems and food systems to climate change. What matters to you might be convenience, flavour, producers and safety, and you know you can do that when we’ve done the hard work sourcing the highest quality that isn’t just good for you, it’s good for the planet. Being sustainable is one thing, we’d like to be regenerative. It’s a journey, so we’re learning as we go, but to be regenerative will mean we are actively contributing to the regeneration of the planet, rather than simply being sustainable.