Vehicles should be treated within time after being stained with dirt. They are highly exposed to sunlight and corrosive dust, which shorten the paint life of the vehicles. So, finding a key solution regarding the safety of vehicles is a big concern across the automotive industry. However, maintenance of the vehicles is the most important to overcome this existing concern.
Automotive beauty gaining popularity in recent years as it leaves a positive impact on the maintenance of vehicles. Rising awareness among consumers regarding vehicle maintenance and increasing technological advancements in car wash ancillary products play crucial roles in the market.
Understanding the Meaning of Automotive Beauty
It is a term that refers to the technology and care products used to maintain vehicles. It mainly deals with cleaning, waxing, polishing, coating, and sealing glaze, which helps to enhance the life of vehicles. It improves the quality of vehicles, which further boosts the resale value.
It is not just conventional beauty care, which is limited to washing and cleaning services, but also the use of high-quality beauty products and high-technology technical equipment for achieving proper maintenance.
What are the Benefits of Automotive Beauty?
Some of the major benefits include:
Keep vehicles in better condition for a long period of time
Extend the life of vehicles
Increased safety on the road
Improves the overall performance of the vehicles
Protect from corrosion and UV lights
Why Shifting Towards Automotive Beauty?
It plays an important role in several ways. It protects the vehicles from corrosion, UV lights, and heat differences. It helps to reflect the standard and preferences of the owner. Therefore, many people want to make their vehicles clean and beautiful to look like a new one.
However, the trend of automotive beauty revived due to the increasing standard of living and growing awareness regarding the superior advantages and benefits of vehicle maintenance among consumers.
How are Developing Countries a key Destination for Automotive Beauty?
Growing adoption of the luxury car and the rapid expansion of the automobile industry in developing countries are the major reasons for the rising demand for automotive beauty. Asia Pacific emerged as a key destination of the market due to the Presence of leading vehicle manufacturers in the region. Rising sales of premium cars and increasing per capita income highly demand for automotive beauty products.
Global Market Size and Valuation
Automotive beauty is largely influenced by the growing awareness of vehicle maintenance and rising safety concerns among consumers. Furthermore, the increasing adoption of luxurious cars and the rapid expansion of servicing centers accelerate the growth of the market.
With the trend, the global automotive beauty market size was valued at USD 7.6 Bn in 2019 and is projected to reach USD 12.1 Bn by 2027, expanding at a CAGR of 5.3% during the forecast period, 2020–2027.
Some of the major players competing in the global market include Turtle Wax, Inc., Tetrosyl Ltd., Swissvax USA LLC, Sonax USA, SOFT99 corporation, Simoniz USA, Rainbow Auto Service and Sales, Pit Stop Auto Care, LIQUI MOLY, Jewelultra, Guangzhou Botny Chemical Co., Ltd., Granitize, Cougar Chemical, Collinite, CHIEF CAR CARE, Cartec B.V, Brookside Import Specialties, Autoglym, and Auto Magic.
Looking at the whole scenario, some of these prominent players are using several market strategies to enhance and generate their market shares by launching new products and expanding their production units with new advancements.
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Conclusion
Maintenance of vehicles is essential for keeping them in better condition. Automotive beauty is an important factor when it comes to the maintenance of vehicles. It protects the vehicle’s body against scratches and corrosion. It boosts performance and improves the original quality and longevity of the vehicles, which further keeps the value of the vehicle for a long time.