Designing a Growth Process to match Buyer’s Journey Awareness Interest Purchase Post Purchase Top of Funnel Middle of Funnel Sales Customer Success Strangers Attract Visitors Convert Leads Close Customers Delight Promoters Drive the right traffic Convert raw leads Convert MQLs into Onboard, support and that matches your into MQLs closed deals ensure customer ICP and convert to success as measured by raw leads a customer KPI Credit: HubSpot