Journalists’ Informing the public, raising working for publicly/government awareness for issues and entertaining funded organisations were more motivations audiences/providing enjoyment highly motivated by informing the for covering were found to be the top three factors public, holding people accountable driving journalists to cover stories in and exposing wrongdoing than other stories 2023. journalists. Journalists working for commercial organisations were Journalists working for community more motivated by generating ‘clicks’ media organisations were more or audience engagement for their commonly motivated by raising organisation, while respondents awareness for issues, shaping policy from independent organisations had and agenda and building their personal marginally higher rates of being public pro昀椀le, than journalists at driven by entertaining audiences or other media organisations. Those providing enjoyment. Informing the public, raising awareness for issues and entertaining audiences/ providing enjoyment were found to be the top three factors driving journalists to cover stories in 2023. Informing the public 80% Raising awareness for issues 64% Entertaining audiences/providing enjoyment 49% Holding people accountable 40% Generating clicks/engagement for the media organisation 36% Exposing wrongdoing 32% Shaping policy/agenda 21% Building personal public pro昀椀le 15% N/A 3% Other 3% FIGURE 43: Factors driving journalists to cover stories Medianet 2024 Australian Media Landscape Report 70