Impact of The majority of respondents had not Journalists working in podcasting and or did not know any journalists who radio reported the highest rates of generative had lost work due to the uptake of having lost work due to the impacts AI/Large generative AI/LLMs. of generative AI/LLMs, followed by digital journalists. Similarly, journalists Language Four percent of survey respondents working in podcasting had far higher said they had lost work in 2023 due to rates of belief that generative AI/ Models on the uptake of generative AI/LLMs. LLMs could replace certain aspects of their jobs. These journalists also journalists’ Eight percent said they knew reported the highest uptake in employment someone who had lost work due to professional use of AI/LLMs (see page the uptake of generative AI/LLMs, 3% 50). Interestingly, those in radio had personally had lost work, and 1% had low uptake, despite the high loss of both lost work and knew someone work. who had. Respondents employed casually Sixty-seven percent of respondents reported the highest rates of having said they believed that generative lost work due to the integration of AI/LLMs could potentially replace AI/LLMs (10%). This was followed by aspects of their jobs. Fifteen percent respondents working in freelance and were unsure. contractor roles. AI not only means that content can be written by anyone, I am worried that AI as part of Search will stop people coming to our outlets to read articles because they will get the info from search pages. Medianet 2024 Australian Media Landscape Report 58

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