How Only 15% of respondents said Other common responses included generative AI/LLMs were de昀椀nitely journalists using it for question generative being used in their newsroom in 2023. ideas for interviews, transcribing AI/Large Nine percent said they were being interviews and story inspiration. used to write or produce draft stories/ Some respondents said they had Language articles which were then edited and used it to generate content including published by a human. Seven percent articles but generally smaller items Models said these programs were used to such as captions or timelines, which analyse data and trends in the news they would then edit themselves. were used industry and 6% said they were used Others had used it to change the tone in the to 昀椀nd story ideas. of an article to suit a new audience. Several said they have tried it in their newsroom Only 2% of journalists said generative journalism work but did not think it AI/LLMs were being used to write or was adequate to use professionally produce full stories/articles. yet. Others suggested they had used it for admin related tasks that were Journalists were given the unrelated to creating media content, opportunity to express how they have such as drafting emails. personally used AI professionally in an open-ended question. From those For journalists working in podcasting responses, 16% said that they had and radio, generative AI/LLMs had used it to research stories, 13% said been used by some for audio editing they had used it to generate headlines and transcribing. ideas, and 10% said they had used it to summarise or edit content. Many of those who had used it said they still need to fact-check all the information provided by the AI/LLMs, or edit the tone of the content themselves. 16% said they had used it to research stories, 13% said they had used it to generate headline ideas, and 10% said they had used it to summarise or edit content. Medianet 2024 Australian Media Landscape Report 52