TOP INSIGHTS: Many respondents said they were entertainment reporters claiming to concerned about the impact of AI on have used AI tools in their work, this AI awareness journalism. There was a disconnect group also had the highest volume and usage however, between the stated of respondents noting they were concerns and the material impact of concerned about the impact of AI. in the AI on their jobs and livelihood. Even less, 11%, knew of someone who had lost their job to AI. newsroom For example, of those in the entertainment and lifestyle sectors, more than 80% of respondents said they were concerned about the impact on quality. Despite only 23% of Many respondents said they were concerned about the impact of AI on journalism. There was a disconnect however, between the stated concerns and the material impact of AI on their jobs and livelihood. Medianet 2024 Australian Media Landscape Report 61