Of the 81% of respondents who said they used press releases as story sources, more than half (55%) said they tend to write or produce the story themselves using some information from the release. Of the 81% of respondents who nine percent said they use the release said they used press releases as as background information only, and story sources, more than half (55%) 13% said they use the information on said they tend to write or produce the release for most of the story. the story themselves using some information from the release. Twenty- Social media The use of social media professionally Facebook continued to be the by journalists remained high in 2023, most commonly used platform by with 96% of respondents having journalists professionally in 2023. used social media in their media Twitter/X usage has dropped work. Almost three quarters (73%) signi昀椀cantly (see page 94) from being of journalists in 2023 used social the second most used by journalists media as a story source, while nearly in 2022 to being the 4th most used. all respondents (96%) used social Instagram and LinkedIn are now the media in some way in their work as second and third most used platforms journalists (for example sharing their respectively. Use of TikTok as a story own articles/content). source rose steadily again in 2023. Use of TikTok as a story source rose steadily again in 2023. 2020 77% 2021 71% 2022 76% 2023 73% FIGURE 60: Journalists’ using social media as a story source Medianet 2024 Australian Media Landscape Report 91