Journalists’ % use of generative AI 74 of journalists had not personally used generative AI/LLMs in their work. 2023 saw major breakthroughs in podcasting had by far the highest in the development and uptake of uptake of AI/LLMs professionally generative AI or Large Language (38% of podcasters had used it). Models such as ChatGPT. Journalists working for independent The majority of journalists (74%) media organisations reported the had not personally used generative highest rates of professional use of AI/LLMs in their work. AI/LLMs. From the 25% of respondents that claimed to have used generative AI in their journalism work, those working I tested [AI] a couple of times for writing articles, but the results were dreadfully boring. Medianet 2024 Australian Media Landscape Report 49

Medianet's 2024 Australian Media Landscape Report - Page 49 Medianet's 2024 Australian Media Landscape Report Page 48 Page 50