SALARY AND MOTIVATIONS TOP INSIGHTS: Interestingly, those on a low salary range had a much lower proportion of Journalist Respondents across all salary ranges respondents who recorded ‘building tended to record ‘informing the your public pro昀椀le’ as a key motivation motivations public’ as a key motivation behind (24%). This indicates that despite their work. Those with high salaries respondents recording low salary (above $140,000 p.a) tended to ranges/being dissatis昀椀ed with their record public interest journalism as jobs, the motivation to provide public key motivations, including informing interest journalism remains more the public (78%), ‘raising awareness important than their own professional of issues’ (72%), and ‘holding people pro昀椀les. accountable’ (57%). Those on a high or mid-high salary tended to also still consider ‘building your public pro昀椀le’ as important (46% and 36% respectively). Despite those on a low salary range recording being dissatisfied with their jobs, the motivation to provide public interest journalism remains more important to them than their own professional profiles. Medianet 2024 Australian Media Landscape Report 82