Changes to 2023 saw the widely publicised launch There was a signi昀椀cant drop in of the new social media platform professional Twitter/X usage in the social Threads. More than half of journalists 2023, with 58% of respondents media in 2023 (57%) had not used the saying they used the platform, down platform at all, while 21% had created from 69% in 2022. Ten percent landscape an account but not used it. Thirteen identi昀椀ed having either recently percent of respondents said they had deleted their account or stopped in 2023 used Threads as a story source, and a using it in 2023. A quarter of further 6% had used it in some other respondents (26%) said they still capacity for their journalism work in have an account but rarely used 2023 (19% altogether). Twitter/X in 2023. Just 1% said they had switched to the platform Threads instead. The platform formerly known as Twitter also received signi昀椀cant Thirty-昀椀ve percent of journalists said publicity in 2023, following the they were active users of the platform company’s acquisition by Elon Musk in their work in 2023. in 2022 and subsequent rebrand to X in July 2023. Some users closed their accounts or decided to boycott the platform due to concern that it had facilitated an increase in hate speech or misinformation. There was a significant drop in professional Twitter/X usage in 2023, with 58% of respondents saying they used the platform, down from 69% in 2022. Medianet 2024 Australian Media Landscape Report 95