Journalists’ % story sources 86 of journalists indicated that industry and professional contacts were the top story sources for 2023. Over time, industry and professional The most signi昀椀cant change to the contacts have remained the top story story sources of journalists in 2023 source for journalists (used by 86% of was a 9% drop in journalists using respondents in 2023). PR agencies and publicists. Press releases were the second most used story source, used by 81% of journalists. Medianet 2024 Australian Media Landscape Report 87