Mirco Pasqualini
Mirco Pasqualini
Experience Economy: Reframe Brand & Business
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Value in

Value from
Sustainability as a business system
Value in the Experience, and from the Experience, impact in the stage
and backstage (Brand & Business)

What If... 
Experience Economy
Proofs
Growth & Innovation
KPIs And ROI?
Impact
Retail
Brand & Marketing
In 6 Years Ad Business Should Be Half Of What Is It Now.
Healthcare
Banks & Finance
Real Estate
Automotive
New Way Of Working
Trasmediality
Engagement By Storytelling
Small Business Advantage
From Information Reputation
Marketing Perspective
Consumer Perspective
CRM To CXM
Value In Value From
Accelerator Factors

Conclusion 

The Book