Chicken or Egg Problem (Cold-Start Problem) When you first launch a two sided network like a marketplace or a platform, there is often no value to one side of the network until the other side is there too. So which comes first? There are at least 19 tactics to help solve the chicken or the egg problem. Several of them involve creating a single-player mode product where one side (either the supply side or the demand side, depending on the type of marketplace) can derive value from the software without a network in place. Others involve attracting one side of the marketplace with compensation, such as cash or leads. Read more about the Chicken or Egg Problem 33