Brand defensibility is different from network effects. Like scale, the strength of your brand is correlated Brand with the growth and usage of your product, so it’s easy to confuse brand with network effects. However, they work very differently. Brand arises when people know who you are and what you do. A well-established brand identity comes with psychological switching costs. People are less likely to switch to an unknown or lesser-known brand Read more about Brand from yours because psychologically they will default toward what’s familiar. 3743