Asymmetry This term relates mostly to marketplaces, whether that marketplace is 1, 2, 3, or N-sided. In nearly every marketplace, one side - or one type of node - is harder to acquire than the other. In a “demand-side marketplace,” the demand side (buyers) are harder to acquire. In a “supply-side marketplace,” the sellers are harder. Look for these various asymmetries in a marketplace and prioritize which types of demand or supply will be the best to attract first, second, and third. Then focus on developing tactics to crack the highest-value target first. Read more about network asymmetry 23